Rascasse Audience Intelligence

King Arthur Flour Target Market in United States

A data profile of the people who buy, follow and care about King Arthur Flour in United States — modelled from more than twelve digital signal sources. King Arthur Flour has an estimated audience of 1,111,029 people in United States.

#2248among Brand in United States#1247in Food & Beverages

The average King Arthur Flour fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Massachusetts, New York.

Top brand affinities include Microwave oven, Fiskars, NASDAQ, with strongest over-indexing on Microwave oven (5.71× the country average).

Demographically, the King Arthur Flour audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King Arthur Flour fan in United States is more female, around 47.9 years old, with strong Sustainability tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King Arthur Flour profile in United States.

Audience size
1.1M
in United States
Gender
62.9%♀
37.1% male
Age
47.9
average years
Country rank
#22045
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of King Arthur Flour

62.9% are female, 37.1% are male, average age 47.9.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for King Arthur Flour audience in United States
MetricValue
Female62.9%
Male37.1%
Average age47.9
Estimated audience size1,111,029
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the King Arthur Flour audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4924%
50+44%
Fig. 04

Worldwide distribution

90.2%

of the worldwide King Arthur Flour audience comes from United States.

Worldwide audience distribution share by country for King Arthur Flour
CountryShare
United States90.2%
Canada2.1%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King Arthur Flour audience in United States is strongest.

Fig. 05

Top regions by affinity

King Arthur Flour customers by region in United States
#RegionReachAffinity×
01Vermont~20K11.97×
02New Hampshire~20K5.24×
03Maine~10K2.68×
04Massachusetts~40K1.87×
05Connecticut~20K1.53×
06Rhode Island~5K1.37×
07Alaska~2K1.00×
08Montana~3K0.93×
09Washington~20K0.89×
10Wyoming~1K0.89×
11Wisconsin~10K0.85×
12Oregon~10K0.81×
13Virginia~20K0.80×
14Minnesota~10K0.80×
15Maryland~10K0.75×
16Idaho~4K0.73×
17Pennsylvania~30K0.71×
18Colorado~10K0.71×
19South Dakota~2K0.71×
20Michigan~20K0.69×
21West Virginia~4K0.68×
22New York~40K0.66×
23Iowa~6K0.66×
24Delaware~2K0.66×
25Washington, District of Columbia~2K0.64×
26Ohio~20K0.62×
27Nebraska~3K0.61×
28Kansas~5K0.60×
29New Mexico~3K0.60×
30North Carolina~20K0.59×
31Missouri~10K0.58×
32Indiana~10K0.56×
33South Carolina~9K0.56×
34Illinois~20K0.54×
35New Jersey~10K0.52×
36Kentucky~7K0.52×
37Arizona~10K0.51×
38Oklahoma~6K0.50×
39Tennessee~10K0.49×
40Utah~5K0.49×
41Arkansas~4K0.48×
42Alabama~7K0.46×
43Hawaii~2K0.45×
44Florida~30K0.42×
45Georgia~10K0.42×
46Mississippi~4K0.41×
47Nevada~4K0.40×
48Louisiana~6K0.39×
49California~50K0.37×
50Texas~30K0.34×
Fig. 06

Affinity by region

Affinity by region — King Arthur Flour, United States
0.34×1.00×11.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King Arthur Flour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King Arthur Flour audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career65.56×
02FiskarsHome & Garden30.34×
03KaggleTechnology & Electronics29.53×
04AngelListBusiness & Career22.57×
05Bordeaux wineFood & Beverages20.00×
06Farmers' AlmanacLiterature14.82×
07Baking powderFood & Beverages9.78×
08Le CreusetHome & Garden8.66×
09Consumer ReportsBusiness & Career6.66×
10Microwave ovenHome & Garden5.71×
11NASDAQBusiness & Career4.68×
12HypermarketShopping4.52×
13QVCMovies & TV4.28×
14Organic foodFood & Beverages2.91×
15Discount storesShopping2.85×
16IKEAHome & Garden2.60×
17Trader Joe'sShopping2.27×
18PinterestInternet & Social Media2.12×
19RedditInternet & Social Media2.08×
20Nonprofit organizationPolitics & Society2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King Arthur Flour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King Arthur Flour audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.92×
IndulgenceJOY1.87×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King Arthur Flour audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Luxury OrientationPREMIUM0.90×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is King Arthur Flour's target market in United States?

King Arthur Flour's target market in United States covers an estimated 1,111,029 people, concentrated in California and Massachusetts.

02

What is the gender split and age of King Arthur Flour customers?

62.9% of the King Arthur Flour audience are female, 37.1% are male, with an average age of 47.9 years.

03

Which brands do King Arthur Flour fans like most?

King Arthur Flour fans show strongest brand affinity for Microwave oven (5.71×), Fiskars (30.34×), and NASDAQ (4.68×) over the country average.

04

Where do King Arthur Flour fans live in United States?

King Arthur Flour fans in United States are most concentrated in California (reach ~50K), Massachusetts (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do King Arthur Flour fans also like?

Beyond King Arthur Flour itself, the audience over-indexes on Fiskars (30.34×), NASDAQ (4.68×), Bordeaux wine (20×), and Crédit Agricole (65.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for King Arthur Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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