Rascasse Audience Intelligence

Kiwifruit Audience in United States

A data profile of the people who buy, follow and care about Kiwifruit in United States — modelled from more than twelve digital signal sources. Kiwifruit has an estimated audience of 618,396 people in United States.

#29among Fruit in United States#10521among Topic in United States#1743in Food & Beverages

The average Kiwifruit fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-heeled footwear, Walgreens, Non-alcoholic beverage, with strongest over-indexing on High-heeled footwear (6.32× the country average).

Demographically, the Kiwifruit audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kiwifruit fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for High-heeled footwear.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kiwifruit profile in United States.

Audience size
618K
in United States
Gender
69.3%♀
30.7% male
Age
36.8
average years
Country rank
#32218
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kiwifruit fans

69.3% are female, 30.7% are male, average age 36.8.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Kiwifruit audience in United States
MetricValue
Female69.3%
Male30.7%
Average age36.8
Estimated audience size618,396
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Kiwifruit audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Kiwifruit audience comes from United States.

Worldwide audience distribution share by country for Kiwifruit
CountryShare
United States10.9%
France8.6%
New Zealand7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kiwifruit audience in United States is strongest.

Fig. 05

Top regions by affinity

Kiwifruit fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.35×
02Washington~10K1.21×
03Maryland~10K1.11×
04Louisiana~9K1.09×
05Oregon~8K1.08×
06Oklahoma~7K1.07×
07Arkansas~5K1.07×
08Massachusetts~10K1.06×
09Minnesota~9K1.06×
10Virginia~20K1.05×
11Alabama~9K1.05×
12Alaska~1K1.05×
13Missouri~10K1.04×
14Mississippi~5K1.04×
15California~70K1.03×
16North Carolina~20K1.03×
17South Carolina~10K1.03×
18Utah~6K1.03×
19Texas~50K1.02×
20Kansas~5K1.02×
21Florida~40K1.01×
22Arizona~10K1.01×
23Kentucky~8K1.01×
24New Mexico~3K1.01×
25South Dakota~1K1.01×
26Georgia~20K1.00×
27Michigan~20K1.00×
28Idaho~3K1.00×
29Nebraska~3K1.00×
30North Dakota~1K1.00×
31Indiana~10K0.99×
32Colorado~10K0.99×
33Maine~2K0.98×
34Tennessee~10K0.97×
35Ohio~20K0.96×
36Nevada~6K0.96×
37Rhode Island~2K0.96×
38Vermont~1K0.96×
39New York~30K0.94×
40Connecticut~6K0.94×
41Iowa~5K0.94×
42Pennsylvania~20K0.93×
43New Jersey~10K0.93×
44Wisconsin~9K0.93×
45Washington, District of Columbia~2K0.93×
46Montana~2K0.93×
47Illinois~20K0.90×
48New Hampshire~2K0.90×
49Delaware~2K0.90×
50West Virginia~3K0.88×
Fig. 06

Affinity by region

Affinity by region — Kiwifruit, United States
0.88×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kiwifruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kiwifruit audience
#·InterestCategoryAffinity×
01High-heeled footwearFashion & Accessoires6.32×
02Non-alcoholic beverageFood & Beverages3.28×
03CitibankBusiness & Career2.34×
04SmoothieFood & Beverages2.31×
05Dillard'sFashion & Accessoires2.02×
06PharmacyBusiness & Career1.96×
07Microwave ovenHome & Garden1.85×
08WalgreensShopping1.81×
09PastryFood & Beverages1.81×
10Five BelowShopping1.74×
11PublixShopping1.74×
12MoisturizerHome & Garden1.74×
13Ace HardwareHome & Garden1.70×
14J. C. PenneyShopping1.69×
15Panda ExpressFood & Beverages1.68×
16Charitable organizationPolitics & Society1.66×
17Dollar GeneralShopping1.63×
18CVS PharmacyShopping1.55×
19MilkFood & Beverages1.55×
20TicketmasterTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kiwifruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kiwifruit audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Price SensitivityPREMIUM1.49×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kiwifruit audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Social Media UsageJOY0.67×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kiwifruit have in United States?

Kiwifruit has an estimated audience of 618,396 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kiwifruit fans?

69.3% of Kiwifruit fans are female, 30.7% are male, with an average age of 36.8 years.

03

Which brands do Kiwifruit fans like most?

Kiwifruit fans show strongest brand affinity for High-heeled footwear (6.32×), Walgreens (1.81×), and Non-alcoholic beverage (3.28×) over the country average.

04

Where do Kiwifruit fans live in United States?

Kiwifruit fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kiwifruit fans also like?

Beyond Kiwifruit itself, the audience over-indexes on Walgreens (1.81×), Non-alcoholic beverage (3.28×), Dollar General (1.63×), and Pharmacy (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Kiwifruit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiwifruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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