Kiwifruit Audience in United States

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Kiwifruit has an estimated audience of 618,396 people in United States. 69.3% are female, 30.7% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Ichiro Suzuki, Sears, Public speaking, Superintendent (education), Women's empowerment.

The average Kiwifruit fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ichiro Suzuki, Sears, Public speaking, with strongest over-indexing on Ichiro Suzuki (4.73× the country average). Demographically, the Kiwifruit audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Kiwifruit fans

Demographic split for Kiwifruit audience in United States
MetricValue
Female69.3%
Male30.7%
Average age36.8
Estimated audience size618,396

Audience persona

The typical Kiwifruit fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Ichiro Suzuki.

Top regions in United States

Top regions ranked by reach for Kiwifruit in United States
RegionReachAffinity
California70,5981.04×
Texas57,1271.07×
Florida45,1701.08×
New York33,4860.97×
North Carolina19,7551.06×
Georgia19,1431×
Pennsylvania19,1420.92×
Ohio18,9430.99×
Illinois18,2330.89×
Michigan16,6221.03×
Virginia16,2381.08×
Washington15,5811.26×
New Jersey14,4160.92×
Arizona13,4811.07×
Massachusetts12,8981.06×
Tennessee12,7691.03×
Maryland12,3031.16×
Indiana11,3181×
Missouri10,6701.07×
South Carolina9,8021.05×
Minnesota9,6431.09×
Colorado9,5870.98×
Alabama9,1191.06×
Louisiana8,9421.12×
Wisconsin8,6030.92×
Oregon8,1321.15×
Kentucky7,9041.02×
Oklahoma7,6451.11×
Connecticut5,8360.94×
Arkansas5,6061.1×
Utah5,3840.97×
Mississippi5,3741.05×
Nevada5,3720.9×
Iowa4,8890.96×
Kansas4,8871×
Hawaii3,8061.43×
New Mexico3,2181.04×
Idaho3,0630.99×
Nebraska2,9550.95×
West Virginia2,2590.78×
Maine2,1360.96×
New Hampshire2,0460.84×
Rhode Island1,7810.9×
Washington, District of Columbia1,7590.95×
Montana1,4160.83×
Delaware1,3630.8×
South Dakota1,3100.92×
Alaska1,2590.95×
North Dakota1,2080.95×
Vermont8600.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kiwifruit audience
BrandAffinityCategory
Ichiro Suzuki4.73×Sports
Sears1.77×Shopping
Public speaking1.56×Politics & Society
Superintendent (education)3.84×Business & Career
Women's empowerment1.51×Politics & Society
Chiropractic education3.99×Business & Career
Layne Staley2.11×Music & Radio
MeatEater2.37×Movies & TV
Roger Federer1.72×Sports
Certified diabetes educator3.26×Business & Career
Hattiesburg, Mississippi2.42×Travel & Leisure
Tierra Cali1.81×Travel & Leisure
Cacique2.67×Food & Beverages
St. Ives3.29×Travel & Leisure
Bugatti Chiron2.47×Cars & Mobility
Eli Lilly1.7×Health
Fairlife2.17×Food & Beverages
Cockpit2.03×Travel & Leisure
The Haunted2.46×Music & Radio
American's Got Talent1.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kiwifruit audience
TraitClusterScore
IndulgenceJOY1.55
Price SensitivityPREMIUM1.41
TravellingTHRILL1.17
Healthy LifestyleBALANCE1.16
Family OrientationCONSERVATISM1.15
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Kiwifruit
CountryShare
United States10.9%
France8.6%
New Zealand7.5%

See Kiwifruit audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Kiwifruit have in United States?

Kiwifruit has an estimated audience of 618,396 people in United States, concentrated in California and Texas.

What is the gender split and age of Kiwifruit fans?

69.3% of Kiwifruit fans are female, 30.7% are male, with an average age of 36.8 years.

Which brands do Kiwifruit fans like most?

Kiwifruit fans show strongest brand affinity for Ichiro Suzuki (4.73×), Sears (1.77×), and Public speaking (1.56×) over the country average.

Where do Kiwifruit fans live in United States?

Kiwifruit fans in United States are most concentrated in California (reach 70,598), Texas (reach 57,127), and Florida (reach 45,170). These three regions account for the largest share of the active audience.

What other brands do Kiwifruit fans also like?

Beyond Kiwifruit itself, the audience over-indexes on Sears (1.77×), Public speaking (1.56×), Superintendent (education) (3.84×), and Women's empowerment (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiwifruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.