Rascasse Audience Intelligence

Lake Ontario Audience in United States

A data profile of the people who buy, follow and care about Lake Ontario in United States — modelled from more than twelve digital signal sources. Lake Ontario has an estimated audience of 528,203 people in United States.

#11among Lake in United States#3682among POI in United States#2834in Travel & Leisure

The average Lake Ontario fan in United States is 42.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Michigan, California.

Top brand affinities include Buffalo Sabres, Vancouver Canucks, Hardware store, with strongest over-indexing on Buffalo Sabres (15.5× the country average).

Demographically, the Lake Ontario audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Ontario fan in United States is balanced, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Buffalo Sabres.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Ontario profile in United States.

Audience size
528K
in United States
Gender
54.7%♀
45.3% male
Age
42.5
average years
Country rank
#35500
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Ontario fans

54.7% are female, 45.3% are male, average age 42.5.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Lake Ontario audience in United States
MetricValue
Female54.7%
Male45.3%
Average age42.5
Estimated audience size528,203
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Lake Ontario audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4928%
50+24%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Lake Ontario audience comes from United States.

Worldwide audience distribution share by country for Lake Ontario
CountryShare
Canada51.9%
United States44.5%
Germany2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Ontario audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Ontario fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K4.76×
02Michigan~30K2.35×
03Vermont~2K2.16×
04Pennsylvania~30K1.72×
05New Hampshire~3K1.60×
06Maine~3K1.59×
07Connecticut~7K1.40×
08Ohio~20K1.26×
09Massachusetts~10K1.22×
10Wisconsin~10K1.22×
11Minnesota~9K1.20×
12New Jersey~20K1.19×
13West Virginia~3K1.05×
14Rhode Island~2K1.04×
15Indiana~10K0.99×
16South Dakota~1K0.97×
17North Dakota~1K0.97×
18Virginia~10K0.94×
19Washington, District of Columbia~1K0.93×
20Delaware~1K0.93×
21Maryland~8K0.91×
22Alaska~1K0.90×
23Idaho~2K0.89×
24Montana~1K0.88×
25Illinois~20K0.87×
26Colorado~7K0.85×
27North Carolina~10K0.82×
28Kentucky~5K0.80×
29Iowa~3K0.80×
30Kansas~3K0.80×
31South Carolina~6K0.79×
32Nebraska~2K0.79×
33Missouri~7K0.77×
34Georgia~10K0.76×
35Oklahoma~4K0.76×
36Utah~4K0.75×
37Mississippi~3K0.75×
38Hawaii~2K0.74×
39Washington~8K0.73×
40New Mexico~2K0.73×
41Oregon~4K0.71×
42Arkansas~3K0.71×
43Tennessee~7K0.69×
44Florida~20K0.64×
45Arizona~7K0.64×
46Louisiana~4K0.64×
47Texas~30K0.63×
48Nevada~3K0.63×
49Alabama~5K0.62×
50California~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Lake Ontario, United States
0.53×1.00×4.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Ontario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Ontario audience
#·InterestCategoryAffinity×
01Vancouver CanucksSports20.33×
02Buffalo SabresSports15.50×
03Garden centreHome & Garden3.54×
04ButcherFood & Beverages3.01×
05Hardware storeHome & Garden2.73×
06Rail transportTravel & Leisure2.72×
07New York MetsSports2.51×
08Non-alcoholic beverageFood & Beverages2.46×
09Buffalo BillsSports2.30×
10PubFood & Beverages2.24×
11Detroit TigersSports2.13×
12Discount TireShopping2.05×
13Charitable organizationPolitics & Society1.94×
14ZooKids & Family1.89×
15Britney SpearsMusic & Radio1.85×
16Veterinary medicineBusiness & Career1.79×
17Public transportCars & Mobility1.73×
18Nonprofit organizationPolitics & Society1.70×
19PharmacyBusiness & Career1.59×
20GrillingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Ontario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Ontario audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.98×
Community OrientationOPEN1.94×
Career OrientationPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Ontario audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.43×
Luxury OrientationPREMIUM0.56×
Urban LifestyleOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Ontario have in United States?

Lake Ontario has an estimated audience of 528,203 people in United States, concentrated in New York and Michigan.

02

What is the gender split and age of Lake Ontario fans?

54.7% of Lake Ontario fans are female, 45.3% are male, with an average age of 42.5 years.

03

Which brands do Lake Ontario fans like most?

Lake Ontario fans show strongest brand affinity for Buffalo Sabres (15.5×), Vancouver Canucks (20.33×), and Hardware store (2.73×) over the country average.

04

Where do Lake Ontario fans live in United States?

Lake Ontario fans in United States are most concentrated in New York (reach ~100K), Michigan (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Ontario fans also like?

Beyond Lake Ontario itself, the audience over-indexes on Vancouver Canucks (20.33×), Hardware store (2.73×), Rail transport (2.72×), and Nonprofit organization (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lake audiences in United States

See Lake Ontario audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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