Lake Ontario Audience in United States

Lake Ontario has an estimated audience of 528,203 people in United States. 54.7% are female, 45.3% are male, average age 42.5. Top regions: New York, Michigan, Pennsylvania. Top brand affinities: Buffalo Sabres, Vancouver Canucks, Buffalo Bills, Hardware store, Detroit Tigers.

The average Lake Ontario fan in United States is 42.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Michigan, Pennsylvania. Top brand affinities include Buffalo Sabres, Vancouver Canucks, Buffalo Bills, with strongest over-indexing on Buffalo Sabres (15.7× the country average). Demographically, the Lake Ontario audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Ontario fans

Demographic split for Lake Ontario audience in United States
MetricValue
Female54.7%
Male45.3%
Average age42.5
Estimated audience size528,203

Audience persona

The typical Lake Ontario fan in United States is balanced, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Buffalo Sabres.

Top regions in United States

Top regions ranked by reach for Lake Ontario in United States
RegionReachAffinity
New York132,5964.49×
Michigan34,9552.53×
Pennsylvania33,2931.87×
California30,2700.52×
Texas26,3710.58×
Florida24,8380.69×
Ohio21,6151.33×
New Jersey18,2791.36×
Illinois15,5510.88×
Massachusetts14,0941.35×
Virginia12,9401.01×
North Carolina12,6450.8×
Georgia12,0800.74×
Wisconsin9,4161.18×
Indiana9,2910.96×
Maryland9,0040.99×
Minnesota8,4131.11×
Connecticut8,2331.55×
Washington7,6920.73×
Tennessee7,4040.7×
Colorado6,8400.82×
Missouri6,2580.73×
South Carolina6,0920.77×
Arizona5,9930.56×
Kentucky4,7170.71×
Oregon4,0460.67×
Oklahoma3,7940.65×
New Hampshire3,7521.8×
Alabama3,6140.49×
Maine3,3841.79×
Louisiana3,3570.49×
Utah3,2130.68×
Iowa3,0420.7×
Kansas2,9040.7×
West Virginia2,6841.09×
Nevada2,6020.51×
Vermont2,3972.58×
Mississippi2,3640.54×
Arkansas2,2170.51×
Idaho2,1280.8×
Rhode Island1,7681.05×
Nebraska1,7280.65×
Washington, District of Columbia1,5901×
New Mexico1,3490.51×
Delaware1,1970.82×
Hawaii1,1240.49×
Montana1,0610.72×
North Dakota8840.81×
South Dakota8380.69×
Alaska7840.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Ontario audience
BrandAffinityCategory
Buffalo Sabres15.7×Sports
Vancouver Canucks15.07×Sports
Buffalo Bills3.27×Sports
Hardware store1.94×Home & Garden
Detroit Tigers1.73×Sports
Veterinary medicine1.51×Business & Career
Pub1.85×Food & Beverages
New York Yankees1.54×Sports
Rail transport1.64×Travel & Leisure
Discount Tire1.51×Shopping
Detroit Red Wings2.97×Sports
st louis blues4.32×Sports
New York Rangers3.63×Sports
Toronto Maple Leafs4.07×Sports
Garden centre2.55×Home & Garden
New York Giants1.79×Sports
Automobile repair shop1.81×Cars & Mobility
St. Louis Cardinals1.58×Sports
Red Lobster1.6×Food & Beverages
New York Mets1.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Ontario audience
TraitClusterScore
DIY MentalityTHRILL1.62
Community OrientationOPEN1.38
IndividualismJOY1.26
Career OrientationPOWER1.23
Price SensitivityPREMIUM1.12
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Lake Ontario
CountryShare
Canada51.9%
United States44.6%
Germany2.2%

See Lake Ontario audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Ontario have in United States?

Lake Ontario has an estimated audience of 528,203 people in United States, concentrated in New York and Michigan.

What is the gender split and age of Lake Ontario fans?

54.7% of Lake Ontario fans are female, 45.3% are male, with an average age of 42.5 years.

Which brands do Lake Ontario fans like most?

Lake Ontario fans show strongest brand affinity for Buffalo Sabres (15.7×), Vancouver Canucks (15.07×), and Buffalo Bills (3.27×) over the country average.

Where do Lake Ontario fans live in United States?

Lake Ontario fans in United States are most concentrated in New York (reach 132,596), Michigan (reach 34,955), and Pennsylvania (reach 33,293). These three regions account for the largest share of the active audience.

What other brands do Lake Ontario fans also like?

Beyond Lake Ontario itself, the audience over-indexes on Vancouver Canucks (15.07×), Buffalo Bills (3.27×), Hardware store (1.94×), and Detroit Tigers (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.