Lamar Jackson Audience in United States

Lamar Jackson logo

Lamar Jackson has an estimated audience of 10,903,069 people in United States. 42.8% are female, 57.2% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: Goop, Graham Greene (actor), Alaska, Grinch, Governor of Michigan.

The average Lamar Jackson fan in United States is 36.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Graham Greene (actor), Alaska, with strongest over-indexing on Goop (6.32× the country average). Demographically, the Lamar Jackson audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Lamar Jackson fans

Demographic split for Lamar Jackson audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.6
Estimated audience size10,903,069

Audience persona

The typical Lamar Jackson fan in United States is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Lamar Jackson in United States
RegionReachAffinity
Texas894,1670.95×
California831,8380.69×
Florida813,0571.1×
Maryland795,7504.24×
New York617,3121.01×
Pennsylvania499,8701.36×
Georgia406,9501.21×
Ohio403,0961.2×
Virginia383,9771.45×
North Carolina380,5211.16×
Illinois349,0080.96×
New Jersey287,7881.04×
Michigan287,4851.01×
Kentucky237,1411.73×
Tennessee223,4061.02×
Arizona212,9890.96×
Missouri198,9681.13×
Indiana195,7490.98×
South Carolina192,5171.17×
Massachusetts184,5670.86×
Alabama179,1841.18×
Louisiana170,5341.21×
Washington151,3290.69×
Colorado142,4860.83×
Wisconsin135,7990.83×
Minnesota123,9420.79×
Mississippi103,3471.15×
Connecticut101,4680.93×
Kansas95,5631.11×
Oklahoma88,6830.73×
Nevada83,2510.79×
Iowa75,8380.84×
Arkansas75,8050.84×
Oregon70,2270.56×
West Virginia57,3981.13×
Utah56,9530.58×
Washington, District of Columbia55,7721.7×
Delaware44,1231.47×
Nebraska42,9720.79×
New Mexico33,5410.61×
Idaho31,1680.57×
New Hampshire29,0210.68×
Hawaii28,6630.61×
Rhode Island26,6990.77×
Maine24,6560.63×
Montana19,2140.64×
South Dakota17,3940.69×
North Dakota15,4320.69×
Alaska11,8510.51×
Vermont10,8540.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamar Jackson audience
BrandAffinityCategory
Goop6.32×Internet & Social Media
Graham Greene (actor)7.2×
Alaska1.89×Travel & Leisure
Grinch4.33×Movies & TV
Governor of Michigan7.87×Politics & Society
Elsword17.27×Games
Mathcore7.69×Music & Radio
Wok6.11×Food & Beverages
Ken Griffey Jr.6.87×Sports
Hipster8.3×Politics & Society
Grover Cleveland7.05×Politics & Society
Google Home5.09×Technology & Electronics
Harlow9.01×Travel & Leisure
No Escape (1994 film)8.59×Movies & TV
Vocal harmony3.39×Music & Radio
Fairy godmother5.36×Literature
Guitarist (magazine)8.13×Music & Radio
Hibachi5.56×Food & Beverages
La Jolla6.3×Travel & Leisure
Fernando Valenzuela7.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamar Jackson audience
TraitClusterScore
ExtroversionTHRILL1.21
Early Adopter MentalityPOWER1.14
Risk AppetiteTHRILL1.06
Sports ActivityPOWER1.04
Social Media UsageJOY1.03
PatriotismCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Lamar Jackson
CountryShare
United States86.1%
Canada3.6%
Mexico1.9%

See Lamar Jackson audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Lamar Jackson have in United States?

Lamar Jackson has an estimated audience of 10,903,069 people in United States, concentrated in Texas and California.

What is the gender split and age of Lamar Jackson fans?

42.8% of Lamar Jackson fans are female, 57.2% are male, with an average age of 36.6 years.

Which brands do Lamar Jackson fans like most?

Lamar Jackson fans show strongest brand affinity for Goop (6.32×), Graham Greene (actor) (7.2×), and Alaska (1.89×) over the country average.

Where do Lamar Jackson fans live in United States?

Lamar Jackson fans in United States are most concentrated in Texas (reach 894,167), California (reach 831,838), and Florida (reach 813,057). These three regions account for the largest share of the active audience.

What other brands do Lamar Jackson fans also like?

Beyond Lamar Jackson itself, the audience over-indexes on Graham Greene (actor) (7.2×), Alaska (1.89×), Grinch (4.33×), and Governor of Michigan (7.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamar Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.