Rascasse Audience Intelligence

Lamar Jackson Audience in United States

A data profile of the people who buy, follow and care about Lamar Jackson in United States — modelled from more than twelve digital signal sources. Lamar Jackson has an estimated audience of 10,909,398 people in United States.

#37among American football in United States#158among Person in United States#256in Sports

The average Lamar Jackson fan in United States is 38.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Maryland.

Top brand affinities include Aaron Rodgers, Baltimore Ravens, Buffalo Bills, with strongest over-indexing on Aaron Rodgers (6.84× the country average).

Demographically, the Lamar Jackson audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lamar Jackson fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamar Jackson profile in United States.

Audience size
10.9M
in United States
Gender
34.7%♀
65.3% male
Age
38.0
average years
Country rank
#3284
Person in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lamar Jackson fans

34.7% are female, 65.3% are male, average age 38.0.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Lamar Jackson audience in United States
MetricValue
Female34.7%
Male65.3%
Average age38.0
Estimated audience size10,909,398
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Lamar Jackson audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Lamar Jackson audience comes from United States.

Worldwide audience distribution share by country for Lamar Jackson
CountryShare
United States85.3%
Canada3.5%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamar Jackson audience in United States is strongest.

Fig. 05

Top regions by affinity

Lamar Jackson fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~800K4.25×
02Kentucky~200K1.67×
03Washington, District of Columbia~60K1.66×
04Delaware~50K1.63×
05Pennsylvania~500K1.40×
06Virginia~400K1.37×
07Ohio~400K1.23×
08West Virginia~60K1.22×
09South Carolina~200K1.14×
10Mississippi~100K1.12×
11North Carolina~400K1.11×
12Louisiana~200K1.11×
13Georgia~400K1.10×
14Kansas~90K1.06×
15Missouri~200K1.05×
16Florida~800K1.03×
17Alabama~200K1.03×
18Michigan~300K1.02×
19Indiana~200K1.00×
20New Jersey~300K0.99×
21Illinois~400K0.98×
22Connecticut~100K0.95×
23Tennessee~200K0.93×
24New York~600K0.90×
25Texas~900K0.88×
26Massachusetts~200K0.88×
27Arizona~200K0.87×
28Wisconsin~100K0.87×
29Iowa~80K0.87×
30Colorado~200K0.86×
31Rhode Island~30K0.85×
32Arkansas~80K0.84×
33Minnesota~100K0.83×
34North Dakota~20K0.82×
35Nevada~90K0.81×
36South Dakota~20K0.81×
37Nebraska~50K0.80×
38New Hampshire~30K0.77×
39Maine~30K0.72×
40Montana~20K0.72×
41Oklahoma~90K0.71×
42Washington~200K0.69×
43California~800K0.68×
44New Mexico~40K0.66×
45Hawaii~30K0.66×
46Vermont~10K0.65×
47Idaho~40K0.63×
48Utah~60K0.61×
49Oregon~70K0.57×
50Alaska~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Lamar Jackson, United States
0.56×1.00×4.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamar Jackson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamar Jackson audience
#·InterestCategoryAffinity×
01Russell WilsonSports8.66×
02Baltimore RavensSports7.63×
03Aaron RodgersSports6.84×
04Dak PrescottSports6.49×
05Jacksonville JaguarsSports5.59×
06Indianapolis ColtsSports5.49×
07Cincinnati BengalsSports5.49×
08Tampa Bay BuccaneersSports5.48×
09New York JetsSports5.45×
10New York GiantsSports4.91×
11Miami DolphinsSports4.90×
12Buffalo BillsSports4.86×
13Los Angeles RamsSports4.78×
14Denver BroncosSports4.68×
15Seattle SeahawksSports4.52×
16Minnesota VikingsSports4.28×
17Cleveland BrownsSports4.25×
18San Francisco 49ersSports4.21×
19Green Bay PackersSports4.12×
20Pittsburgh SteelersSports3.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamar Jackson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lamar Jackson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Career OrientationPOWER1.23×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lamar Jackson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Design AffinityPREMIUM0.78×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lamar Jackson have in United States?

Lamar Jackson has an estimated audience of 10,909,398 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lamar Jackson fans?

34.7% of Lamar Jackson fans are female, 65.3% are male, with an average age of 38.0 years.

03

Which brands do Lamar Jackson fans like most?

Lamar Jackson fans show strongest brand affinity for Aaron Rodgers (6.84×), Baltimore Ravens (7.63×), and Buffalo Bills (4.86×) over the country average.

04

Where do Lamar Jackson fans live in United States?

Lamar Jackson fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Maryland (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Lamar Jackson fans also like?

Beyond Lamar Jackson itself, the audience over-indexes on Baltimore Ravens (7.63×), Buffalo Bills (4.86×), Russell Wilson (8.66×), and Tampa Bay Buccaneers (5.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Lamar Jackson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamar Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →