Laramie, Wyoming Audience in United States

Laramie, Wyoming logo

Laramie, Wyoming has an estimated audience of 848,130 people in United States. 31.5% are female, 68.5% are male, average age 37.6. Top brand affinities: Hipster, Embroidery Library, Elsword, N1 road (South Africa), Historic site.

Top brand affinities include Hipster, Embroidery Library, Elsword, with strongest over-indexing on Hipster (12.84× the country average). Demographically, the Laramie, Wyoming audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Laramie, Wyoming fans

Demographic split for Laramie, Wyoming audience in United States
MetricValue
Female31.5%
Male68.5%
Average age37.6
Estimated audience size848,130

Audience persona

The typical Laramie, Wyoming fan in United States is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laramie, Wyoming audience
BrandAffinityCategory
Hipster12.84×Politics & Society
Embroidery Library20×Home & Garden
Elsword20×Games
N1 road (South Africa)3.76×Travel & Leisure
Historic site3.39×Arts & Culture
Northrop Grumman5.08×Business & Career
ENA (Emergency Nurses Association)8.93×Health
Hog Hunting2.39×Sports
Sailor3.38×Travel & Leisure
Jason Hawes17.3×Movies & TV
Acoustic music2.86×Music & Radio
Monogram2.29×Home & Garden
MK2.45×Music & Radio
Endless Space14.12×Games
Notre Dame Fighting Irish football2.89×Sports
Hipmunk16.99×Travel & Leisure
WESH2.68×Movies & TV
Hammock camping3.8×Travel & Leisure
Corona (band)3.01×Music & Radio
ABC 7 Chicago2.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laramie, Wyoming audience
TraitClusterScore
Family OrientationCONSERVATISM2.98
Career OrientationPOWER2.3
Need for SecurityCONSERVATISM2.09
Quality AwarenessPREMIUM1.51
Risk AppetiteTHRILL1.43
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Laramie, Wyoming
CountryShare
United States75.1%
Canada8.3%
Australia7.3%

See Laramie, Wyoming audiences in other countries

More Department store audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Laramie, Wyoming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.