LifeProof Audience in United States

LifeProof logo

LifeProof has an estimated audience of 899,986 people in United States. 70.7% are female, 29.3% are male, average age 29.0. Top regions: Florida, Texas, California. Top brand affinities: Society6, F(x) (band), Redbubble, Beats Electronics, Belkin.

The average LifeProof fan in United States is 29.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Society6, F(x) (band), Redbubble, with strongest over-indexing on Society6 (46.07× the country average). Demographically, the LifeProof audience skews more female with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of LifeProof fans

Demographic split for LifeProof audience in United States
MetricValue
Female70.7%
Male29.3%
Average age29.0
Estimated audience size899,986

Audience persona

The typical LifeProof fan in United States is more female, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Society6.

Top regions in United States

Top regions ranked by reach for LifeProof in United States
RegionReachAffinity
Florida69,6971.14×
Texas67,0620.87×
California54,7760.55×
New York46,6160.93×
North Carolina39,5191.46×
Pennsylvania36,9551.22×
Georgia33,9121.22×
Ohio29,8981.08×
Virginia26,9281.23×
Michigan26,3841.12×
Illinois23,6650.79×
New Jersey22,9051×
Tennessee21,2011.17×
South Carolina19,9691.47×
Alabama19,6741.56×
Massachusetts17,4210.98×
Indiana15,2460.93×
Maryland14,3130.92×
Washington14,2900.79×
Colorado13,6040.96×
Missouri13,4430.93×
Kentucky12,5881.12×
Louisiana12,4541.07×
Arizona11,9830.65×
Wisconsin11,8700.88×
Minnesota10,5740.82×
Connecticut10,1661.13×
Mississippi8,7931.19×
Oklahoma8,3940.84×
Oregon8,3330.81×
Arkansas8,3111.12×
Kansas6,4320.91×
West Virginia6,1191.46×
Iowa5,6990.77×
Utah4,7380.59×
Nevada4,7270.54×
New Hampshire4,5901.29×
Maine4,0601.26×
Idaho3,8970.86×
Hawaii3,7970.98×
Nebraska3,7460.83×
Rhode Island3,1561.1×
New Mexico3,1160.69×
Delaware2,8271.14×
Alaska2,7801.44×
Montana2,7531.1×
Vermont1,9481.23×
Washington, District of Columbia1,4330.53×
North Dakota1,3760.74×
South Dakota1,3410.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LifeProof audience
BrandAffinityCategory
Society646.07×Shopping
F(x) (band)25.79×Music & Radio
Redbubble29.37×Literature
Beats Electronics19.27×Technology & Electronics
Belkin33.41×Technology & Electronics
Rifle Paper Co.44.66×Home & Garden
Korean hip hop7.81×Music & Radio
Coach8.04×Fashion & Accessoires
Mobile phone accessories15.15×Technology & Electronics
OtterBox19.13×Technology & Electronics
Kim Soo-hyun22.17×Movies & TV
BTS10.41×Music & Radio
Park Bo-gum19.85×Movies & TV
Labubu6.75×Kids & Family
KPop Demon Hunters3.54×Movies & TV
Japanese art6.44×Arts & Culture
Taipei10.75×Travel & Leisure
Miss A16.64×Music & Radio
Korea7.79×Travel & Leisure
Anker (mobile chargers)17.1×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LifeProof audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
SustainabilityBALANCE1.61
Luxury OrientationPREMIUM1.51
IndulgenceJOY1.49
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for LifeProof
CountryShare
United States90.0%
Canada8.4%
China0.4%

See LifeProof audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does LifeProof have in United States?

LifeProof has an estimated audience of 899,986 people in United States, concentrated in Florida and Texas.

What is the gender split and age of LifeProof fans?

70.7% of LifeProof fans are female, 29.3% are male, with an average age of 29.0 years.

Which brands do LifeProof fans like most?

LifeProof fans show strongest brand affinity for Society6 (46.07×), F(x) (band) (25.79×), and Redbubble (29.37×) over the country average.

Where do LifeProof fans live in United States?

LifeProof fans in United States are most concentrated in Florida (reach 69,697), Texas (reach 67,062), and California (reach 54,776). These three regions account for the largest share of the active audience.

What other brands do LifeProof fans also like?

Beyond LifeProof itself, the audience over-indexes on F(x) (band) (25.79×), Redbubble (29.37×), Beats Electronics (19.27×), and Belkin (33.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LifeProof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.