Rascasse Audience Intelligence

Link (The Legend of Zelda) Audience in United States

A data profile of the people who buy, follow and care about Link (The Legend of Zelda) in United States — modelled from more than twelve digital signal sources. Link (The Legend of Zelda) has an estimated audience of 2,066,422 people in United States.

#53among Fictional Character in United States#289in Games

The average Link (The Legend of Zelda) fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Superman, The Legend of Zelda, Micro Center, with strongest over-indexing on Superman (3.33× the country average).

Demographically, the Link (The Legend of Zelda) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Link (The Legend of Zelda) fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Games · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Link (The Legend of Zelda) profile in United States.

Audience size
2.1M
in United States
Gender
42.6%♀
57.4% male
Age
31.9
average years
Country rank
#13883
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Link (The Legend of Zelda) fans

42.6% are female, 57.4% are male, average age 31.9.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Link (The Legend of Zelda) audience in United States
MetricValue
Female42.6%
Male57.4%
Average age31.9
Estimated audience size2,066,422
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Link (The Legend of Zelda) audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3915%
40-4911%
50+11%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Link (The Legend of Zelda) audience comes from United States.

Worldwide audience distribution share by country for Link (The Legend of Zelda)
CountryShare
United States15.2%
Brazil12.8%
France11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Link (The Legend of Zelda) audience in United States is strongest.

Fig. 05

Top regions by affinity

Link (The Legend of Zelda) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.14×
02Louisiana~50K1.80×
03New York~200K1.59×
04Massachusetts~60K1.56×
05Illinois~100K1.45×
06California~300K1.42×
07Washington~60K1.40×
08Colorado~40K1.35×
09Utah~20K1.25×
10Virginia~60K1.16×
11Connecticut~20K1.12×
12New Jersey~60K1.11×
13Oregon~30K1.08×
14Minnesota~30K1.01×
15North Carolina~60K1.00×
16Texas~200K0.99×
17Georgia~60K0.99×
18Pennsylvania~70K0.98×
19Maryland~30K0.98×
20Vermont~3K0.98×
21Arkansas~20K0.95×
22New Hampshire~8K0.95×
23Rhode Island~6K0.95×
24Arizona~40K0.94×
25Maine~7K0.94×
26Indiana~30K0.93×
27Tennessee~40K0.91×
28Florida~100K0.90×
29Missouri~30K0.90×
30Wisconsin~30K0.90×
31Michigan~50K0.89×
32Idaho~9K0.89×
33Kansas~10K0.86×
34Ohio~50K0.85×
35South Carolina~30K0.83×
36Nebraska~8K0.82×
37Kentucky~20K0.81×
38Alabama~20K0.80×
39Nevada~20K0.80×
40Iowa~10K0.79×
41Alaska~3K0.79×
42Oklahoma~20K0.76×
43Montana~4K0.76×
44North Dakota~3K0.75×
45Hawaii~6K0.72×
46Delaware~4K0.70×
47Mississippi~10K0.66×
48West Virginia~6K0.66×
49New Mexico~7K0.64×
50South Dakota~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Link (The Legend of Zelda), United States
0.64×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Link (The Legend of Zelda) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Link (The Legend of Zelda) audience
#·InterestCategoryAffinity×
01Alvin and the ChipmunksMusic & Radio10.92×
02The Legend of ZeldaGames10.33×
03International educationBusiness & Career10.13×
04Open worldGames8.32×
05Shōnen mangaLiterature6.65×
06League of LegendsGames6.51×
07Micro CenterShopping6.38×
08Counter-Strike: Global OffensiveGames6.30×
09Action role-playing gameGames5.08×
10Premier LeagueSports4.16×
11Arcade gameGames4.13×
12Action-adventure gameGames4.12×
13Millie Bobby BrownMovies & TV4.08×
14Role-playing gamesGames3.87×
15Anime and manga fandomLiterature3.38×
16SupermanMovies & TV3.33×
17BatmanMovies & TV2.89×
18Anime moviesMovies & TV2.55×
19Mobile gameGames2.43×
20Do it yourself (DIY)Home & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Link (The Legend of Zelda) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Link (The Legend of Zelda) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.99×
PatriotismCONSERVATISM1.49×
IndividualismJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Link (The Legend of Zelda) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.60×
Quality AwarenessPREMIUM0.77×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Link (The Legend of Zelda) have in United States?

Link (The Legend of Zelda) has an estimated audience of 2,066,422 people in United States, concentrated in California and New York.

02

What is the gender split and age of Link (The Legend of Zelda) fans?

42.6% of Link (The Legend of Zelda) fans are female, 57.4% are male, with an average age of 31.9 years.

03

Which brands do Link (The Legend of Zelda) fans like most?

Link (The Legend of Zelda) fans show strongest brand affinity for Superman (3.33×), The Legend of Zelda (10.33×), and Micro Center (6.38×) over the country average.

04

Where do Link (The Legend of Zelda) fans live in United States?

Link (The Legend of Zelda) fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Link (The Legend of Zelda) fans also like?

Beyond Link (The Legend of Zelda) itself, the audience over-indexes on The Legend of Zelda (10.33×), Micro Center (6.38×), League of Legends (6.51×), and Alvin and the Chipmunks (10.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Link (The Legend of Zelda). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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