Link (The Legend of Zelda) Audience in United States

Link (The Legend of Zelda) has an estimated audience of 2,025,574 people in United States. 42.6% are female, 57.4% are male, average age 31.9. Top regions: California, New York, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, The Legend of Zelda, DocuSign.

The average Link (The Legend of Zelda) fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Link (The Legend of Zelda) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Fictional Character

Demographics of Link (The Legend of Zelda) fans

Demographic split for Link (The Legend of Zelda) audience in United States
MetricValue
Female42.6%
Male57.4%
Average age31.9
Estimated audience size2,025,574

Audience persona

The typical Link (The Legend of Zelda) fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Link (The Legend of Zelda) in United States
RegionReachAffinity
California329,0201.48×
New York188,9601.67×
Texas181,4631.04×
Florida123,6360.9×
Illinois107,1711.59×
Pennsylvania69,2911.02×
Massachusetts65,3381.64×
Georgia63,6081.02×
North Carolina63,4561.04×
Virginia61,0491.24×
Washington58,9531.45×
New Jersey58,1741.13×
Ohio53,8840.86×
Michigan48,2640.91×
Louisiana46,4971.78×
Colorado45,7601.43×
Arizona41,6731.01×
Tennessee37,0020.91×
Indiana34,5100.93×
Maryland34,1800.98×
Minnesota30,3121.04×
Missouri30,0020.92×
Wisconsin26,9350.88×
Oregon26,4821.14×
South Carolina25,4800.84×
Connecticut22,7201.12×
Utah22,1411.22×
Alabama21,8290.77×
Kentucky19,9430.79×
Oklahoma17,0340.76×
Nevada15,4050.79×
Arkansas15,3930.92×
Kansas13,7470.86×
Washington, District of Columbia13,6452.24×
Iowa13,4310.8×
Mississippi9,9960.6×
Idaho8,7430.86×
Nebraska8,1300.8×
New Hampshire7,4440.93×
Maine6,7690.93×
New Mexico5,9960.59×
Rhode Island5,8750.91×
West Virginia5,6980.6×
Hawaii5,6700.65×
Montana4,0500.72×
Delaware3,6720.66×
Vermont3,3440.94×
Alaska3,0170.7×
North Dakota2,7910.67×
South Dakota2,6700.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Link (The Legend of Zelda) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
The Legend of Zelda16.92×Games
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Superman2.86×Movies & TV
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
League of Legends8.38×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Link (The Legend of Zelda) audience
TraitClusterScore
Early Adopter MentalityPOWER1.9
LGBTQ+ IdentityOPEN1.63
Pet OwnershipJOY1.12
ExtroversionTHRILL1.08
DIY MentalityTHRILL1.08
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Link (The Legend of Zelda)
CountryShare
United States15.5%
Brazil13.1%
France11.7%

See Link (The Legend of Zelda) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Link (The Legend of Zelda) have in United States?

Link (The Legend of Zelda) has an estimated audience of 2,025,574 people in United States, concentrated in California and New York.

What is the gender split and age of Link (The Legend of Zelda) fans?

42.6% of Link (The Legend of Zelda) fans are female, 57.4% are male, with an average age of 31.9 years.

Which brands do Link (The Legend of Zelda) fans like most?

Link (The Legend of Zelda) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Link (The Legend of Zelda) fans live in United States?

Link (The Legend of Zelda) fans in United States are most concentrated in California (reach 329,020), New York (reach 188,960), and Texas (reach 181,463). These three regions account for the largest share of the active audience.

What other brands do Link (The Legend of Zelda) fans also like?

Beyond Link (The Legend of Zelda) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), The Legend of Zelda (16.92×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Link (The Legend of Zelda). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.