Linoleum Audience in United States
Linoleum has an estimated audience of 414,719 people in United States. 52.6% are female, 47.4% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Real Steel, Tile, Sports Direct, Closet, Yahoo!ショッピング.
The average Linoleum fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Real Steel, Tile, Sports Direct, with strongest over-indexing on Real Steel (29.37× the country average). Demographically, the Linoleum audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Linoleum fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 37.7 |
| Estimated audience size | 414,719 |
Audience persona
The typical Linoleum fan in United States is balanced, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Real Steel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,967 | 1.16× |
| Texas | 31,285 | 0.88× |
| New York | 23,503 | 1.01× |
| Florida | 22,749 | 0.81× |
| Pennsylvania | 13,988 | 1× |
| Ohio | 12,812 | 1× |
| Illinois | 12,549 | 0.91× |
| North Carolina | 12,435 | 1× |
| Georgia | 12,334 | 0.97× |
| Michigan | 11,053 | 1.02× |
| Washington | 10,403 | 1.25× |
| Virginia | 9,733 | 0.96× |
| Tennessee | 8,771 | 1.05× |
| Indiana | 8,116 | 1.07× |
| New Jersey | 7,961 | 0.75× |
| Missouri | 7,830 | 1.17× |
| Massachusetts | 7,516 | 0.92× |
| Arizona | 7,113 | 0.84× |
| Oregon | 6,307 | 1.33× |
| South Carolina | 6,200 | 0.99× |
| Kentucky | 6,134 | 1.18× |
| Colorado | 5,921 | 0.91× |
| Wisconsin | 5,835 | 0.94× |
| Maryland | 5,785 | 0.81× |
| Minnesota | 5,743 | 0.97× |
| Alabama | 5,738 | 0.99× |
| Oklahoma | 5,060 | 1.1× |
| Louisiana | 4,874 | 0.91× |
| Arkansas | 4,431 | 1.3× |
| Utah | 3,775 | 1.02× |
| Connecticut | 3,739 | 0.9× |
| Kansas | 3,488 | 1.07× |
| Mississippi | 3,456 | 1.01× |
| Iowa | 3,334 | 0.98× |
| Nevada | 3,188 | 0.79× |
| West Virginia | 3,003 | 1.55× |
| Idaho | 2,366 | 1.14× |
| New Mexico | 2,063 | 0.99× |
| Nebraska | 1,893 | 0.91× |
| Maine | 1,779 | 1.2× |
| Hawaii | 1,600 | 0.9× |
| New Hampshire | 1,590 | 0.97× |
| Montana | 1,288 | 1.12× |
| Rhode Island | 1,112 | 0.84× |
| Washington, District of Columbia | 1,036 | 0.83× |
| Alaska | 996 | 1.12× |
| South Dakota | 871 | 0.91× |
| Delaware | 836 | 0.73× |
| Vermont | 820 | 1.13× |
| North Dakota | 779 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Steel | 29.37× | Movies & TV |
| Tile | 6.85× | Home & Garden |
| Sports Direct | 45.67× | Fashion & Accessoires |
| Closet | 6.42× | Fashion & Accessoires |
| Yahoo!ショッピング | 2.72× | |
| Laminate flooring | 7.18× | Home & Garden |
| Flooring | 4.28× | Home & Garden |
| Ceramic | 4.09× | Home & Garden |
| Marco Antonio Solís | 16.91× | Music & Radio |
| Floor | 4.53× | Home & Garden |
| Rock music | 1.54× | Music & Radio |
| Nature | 1.58× | Home & Garden |
| Carpet | 3.12× | Home & Garden |
| Psychology | 1.61× | Business & Career |
| Composite material | 5.24× | Technology & Electronics |
| Door | 3.14× | Home & Garden |
| Soundproofing | 14.72× | Home & Garden |
| Earth | 1.94× | Travel & Leisure |
| Lowe's | 1.68× | Shopping |
| Bathroom | 2.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.15 |
| Risk Appetite | THRILL | 1.91 |
| Price Sensitivity | PREMIUM | 1.76 |
| Quality Awareness | PREMIUM | 1.72 |
| DIY Mentality | THRILL | 1.55 |
| Career Orientation | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Kazakhstan | 6.2% |
| Italy | 4.8% |
See Linoleum audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Linoleum have in United States?
Linoleum has an estimated audience of 414,719 people in United States, concentrated in California and Texas.
What is the gender split and age of Linoleum fans?
52.6% of Linoleum fans are female, 47.4% are male, with an average age of 37.7 years.
Which brands do Linoleum fans like most?
Linoleum fans show strongest brand affinity for Real Steel (29.37×), Tile (6.85×), and Sports Direct (45.67×) over the country average.
Where do Linoleum fans live in United States?
Linoleum fans in United States are most concentrated in California (reach 52,967), Texas (reach 31,285), and New York (reach 23,503). These three regions account for the largest share of the active audience.
What other brands do Linoleum fans also like?
Beyond Linoleum itself, the audience over-indexes on Tile (6.85×), Sports Direct (45.67×), Closet (6.42×), and Yahoo!ショッピング (2.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Linoleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.