Rascasse Audience Intelligence

Linoleum Audience in United States

A data profile of the people who buy, follow and care about Linoleum in United States — modelled from more than twelve digital signal sources. Linoleum has an estimated audience of 414,719 people in United States.

#12159among Topic in United States#1563in Home & Garden

The average Linoleum fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Real Steel, Tile, Sports Direct, with strongest over-indexing on Real Steel (29.37× the country average).

Demographically, the Linoleum audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Linoleum fan in United States is balanced, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Real Steel.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Linoleum profile in United States.

Audience size
415K
in United States
Gender
52.6%♀
47.4% male
Age
37.7
average years
Country rank
#40785
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Linoleum fans

52.6% are female, 47.4% are male, average age 37.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Linoleum audience in United States
MetricValue
Female52.6%
Male47.4%
Average age37.7
Estimated audience size414,719
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Linoleum audience in United States
Age bracketShare%
16-1930%
20-2914%
30-3915%
40-4917%
50+23%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Linoleum audience comes from United States.

Worldwide audience distribution share by country for Linoleum
CountryShare
United States19.5%
Kazakhstan6.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Linoleum audience in United States is strongest.

Fig. 05

Top regions by affinity

Linoleum fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~3K1.48×
02Oregon~6K1.25×
03Arkansas~4K1.22×
04Washington~10K1.20×
05Maine~2K1.18×
06Kentucky~6K1.17×
07Vermont<1K1.16×
08Idaho~2K1.12×
09Alaska<1K1.12×
10Montana~1K1.11×
11California~50K1.10×
12Missouri~7K1.10×
13Oklahoma~5K1.07×
14Mississippi~4K1.06×
15Kansas~3K1.05×
16Utah~4K1.03×
17New Mexico~2K1.03×
18Hawaii~2K1.01×
19Indiana~8K1.00×
20New Hampshire~2K1.00×
21North Carolina~10K0.99×
22Tennessee~8K0.99×
23Alabama~6K0.99×
24North Dakota<1K0.99×
25Pennsylvania~10K0.98×
26Michigan~10K0.98×
27South Carolina~6K0.98×
28Iowa~3K0.98×
29South Dakota<1K0.98×
30Louisiana~5K0.97×
31New York~20K0.96×
32Georgia~10K0.95×
33Ohio~10K0.95×
34Virginia~10K0.95×
35Minnesota~6K0.94×
36Nebraska~2K0.94×
37Massachusetts~8K0.93×
38Wisconsin~6K0.92×
39Connecticut~4K0.91×
40Rhode Island~1K0.91×
41Illinois~10K0.89×
42Colorado~6K0.87×
43Texas~30K0.86×
44Washington, District of Columbia~1K0.84×
45Maryland~6K0.83×
46Delaware<1K0.82×
47New Jersey~9K0.81×
48Arizona~7K0.80×
49Nevada~3K0.78×
50Florida~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Linoleum, United States
0.76×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Linoleum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Linoleum audience
#·InterestCategoryAffinity×
01Sports DirectFashion & Accessoires45.67×
02DaesungMusic & Radio30.22×
03Real SteelMovies & TV29.37×
04SoundproofingHome & Garden14.72×
05Laminate flooringHome & Garden7.18×
06TileHome & Garden6.85×
07ClosetFashion & Accessoires6.42×
08Composite materialTechnology & Electronics5.24×
09FloorHome & Garden4.53×
10FlooringHome & Garden4.28×
11CeramicHome & Garden4.09×
12DoorHome & Garden3.14×
13CarpetHome & Garden3.12×
14BathroomHome & Garden2.22×
15EarthTravel & Leisure1.94×
16Mitch McConnellPolitics & Society1.68×
17PaintingArts & Culture1.68×
18PsychologyBusiness & Career1.61×
19NatureHome & Garden1.58×
20Rock musicMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Linoleum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Linoleum audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.86×
Design AffinityPREMIUM1.64×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Linoleum audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.07×
Healthy LifestyleBALANCE1.10×
IndulgenceJOY1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Linoleum have in United States?

Linoleum has an estimated audience of 414,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Linoleum fans?

52.6% of Linoleum fans are female, 47.4% are male, with an average age of 37.7 years.

03

Which brands do Linoleum fans like most?

Linoleum fans show strongest brand affinity for Real Steel (29.37×), Tile (6.85×), and Sports Direct (45.67×) over the country average.

04

Where do Linoleum fans live in United States?

Linoleum fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Linoleum fans also like?

Beyond Linoleum itself, the audience over-indexes on Tile (6.85×), Sports Direct (45.67×), Closet (6.42×), and Laminate flooring (7.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Linoleum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Linoleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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