Loan origination Audience in United States

Loan origination has an estimated audience of 1,760,886 people in United States. 49.1% are female, 50.9% are male, average age 45.4. Top regions: California, New York, Texas. Top brand affinities: Online banking, Credit (finance), Real property, Home insurance, Banking.

The average Loan origination fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Online banking, Credit (finance), Real property, with strongest over-indexing on Online banking (8.1× the country average). Demographically, the Loan origination audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Loan origination fans

Demographic split for Loan origination audience in United States
MetricValue
Female49.1%
Male50.9%
Average age45.4
Estimated audience size1,760,886

Audience persona

The typical Loan origination fan in United States is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Online banking.

Top regions in United States

Top regions ranked by reach for Loan origination in United States
RegionReachAffinity
California150,7630.78×
New York129,1101.31×
Texas106,2620.7×
Florida63,6360.53×
Virginia43,0031×
Illinois35,7030.61×
North Carolina32,3640.61×
New Jersey30,5900.68×
Pennsylvania29,8550.5×
Georgia28,9700.53×
Massachusetts27,5350.79×
Washington23,5190.67×
Ohio21,2270.39×
Michigan20,3480.44×
Colorado20,1030.72×
Tennessee19,3070.55×
Arizona17,9920.5×
Kentucky17,1300.78×
Maryland17,1150.57×
Missouri16,4430.58×
Louisiana13,8540.61×
Indiana13,5830.42×
Mississippi13,3560.92×
Arkansas11,8650.82×
Oklahoma11,6040.59×
Minnesota11,1280.44×
Connecticut11,1030.63×
Alabama11,0540.45×
West Virginia11,0261.34×
Alaska11,0032.92×
South Carolina10,4550.39×
Kansas10,1840.73×
Idaho10,1821.15×
Oregon10,1600.5×
Wisconsin10,1200.38×
Hawaii9,7271.29×
Iowa9,6680.67×
Montana9,5921.96×
South Dakota9,4682.33×
Utah9,3780.59×
North Dakota9,2182.55×
New Hampshire9,0851.31×
Wyoming8,9193.42×
Nebraska8,8961.01×
New Mexico8,8501×
Nevada8,8210.52×
Rhode Island8,7731.57×
Maine8,7671.39×
Vermont8,6282.79×
Delaware7,8561.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loan origination audience
BrandAffinityCategory
Online banking8.1×Business & Career
Credit (finance)5.08×Business & Career
Real property3.59×Home & Garden
Home insurance4.19×Business & Career
Banking2.18×Business & Career
Life insurance3.3×Business & Career
Mobile banking6.65×Business & Career
Credit cards2.02×Business & Career
Bank account4.13×Business & Career
Mortgage loans1.95×Business & Career
Breaking news1.65×Movies & TV
LinkedIn1.65×Internet & Social Media
Used car2.16×Cars & Mobility
Chase (bank)2.11×Business & Career
Local news1.8×News
Financial services1.86×Business & Career
Debit card3.37×Business & Career
Mortgage broker6.64×Business & Career
Wells Fargo1.57×Business & Career
Dollar General1.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loan origination audience
TraitClusterScore
Quality AwarenessPREMIUM1.92
TravellingTHRILL1.69
Career OrientationPOWER1.59
Need for SecurityCONSERVATISM1.53
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Loan origination
CountryShare
United States67.4%
United Kingdom8.5%
Canada6.0%

See Loan origination audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Loan origination have in United States?

Loan origination has an estimated audience of 1,760,886 people in United States, concentrated in California and New York.

What is the gender split and age of Loan origination fans?

49.1% of Loan origination fans are female, 50.9% are male, with an average age of 45.4 years.

Which brands do Loan origination fans like most?

Loan origination fans show strongest brand affinity for Online banking (8.1×), Credit (finance) (5.08×), and Real property (3.59×) over the country average.

Where do Loan origination fans live in United States?

Loan origination fans in United States are most concentrated in California (reach 150,763), New York (reach 129,110), and Texas (reach 106,262). These three regions account for the largest share of the active audience.

What other brands do Loan origination fans also like?

Beyond Loan origination itself, the audience over-indexes on Credit (finance) (5.08×), Real property (3.59×), Home insurance (4.19×), and Banking (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loan origination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.