Rascasse Audience Intelligence

Loan origination Audience in United States

A data profile of the people who buy, follow and care about Loan origination in United States — modelled from more than twelve digital signal sources. Loan origination has an estimated audience of 1,760,886 people in United States.

#6754among Topic in United States#1147in Business & Career

The average Loan origination fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Online banking, Real property, Mortgage loans, with strongest over-indexing on Online banking (28.32× the country average).

Demographically, the Loan origination audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loan origination fan in United States is balanced, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Online banking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loan origination profile in United States.

Audience size
1.8M
in United States
Gender
49.1%♀
50.9% male
Age
45.4
average years
Country rank
#15726
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loan origination fans

49.1% are female, 50.9% are male, average age 45.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Loan origination audience in United States
MetricValue
Female49.1%
Male50.9%
Average age45.4
Estimated audience size1,760,886
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Loan origination audience in United States
Age bracketShare%
16-199%
20-2912%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Loan origination audience comes from United States.

Worldwide audience distribution share by country for Loan origination
CountryShare
United States67.4%
United Kingdom8.5%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loan origination audience in United States is strongest.

Fig. 05

Top regions by affinity

Loan origination fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.23×
02Delaware~5K1.11×
03West Virginia~9K1.08×
04Alaska~4K1.08×
05Virginia~50K1.07×
06New Hampshire~7K1.07×
07Montana~5K1.07×
08South Dakota~4K1.07×
09Maine~7K1.06×
10Washington, District of Columbia~5K1.04×
11Nebraska~9K1.03×
12Hawaii~8K1.03×
13New York~100K1.02×
14Mississippi~10K1.02×
15Idaho~9K1.02×
16North Dakota~4K1.02×
17Rhode Island~6K1.01×
18Arkansas~10K1.00×
19Kansas~10K0.99×
20New Mexico~9K0.99×
21Iowa~10K0.98×
22Oklahoma~20K0.97×
23Utah~20K0.97×
24Louisiana~20K0.96×
25Kentucky~20K0.96×
26Connecticut~20K0.96×
27Nevada~20K0.96×
28Alabama~20K0.95×
29Oregon~20K0.95×
30Washington~30K0.94×
31Missouri~30K0.94×
32Colorado~30K0.94×
33South Carolina~20K0.94×
34Wisconsin~20K0.94×
35Tennessee~30K0.93×
36Indiana~30K0.93×
37Maryland~30K0.93×
38Minnesota~20K0.93×
39Arizona~30K0.92×
40Massachusetts~30K0.92×
41Georgia~50K0.90×
42Michigan~40K0.90×
43New Jersey~40K0.90×
44Ohio~50K0.89×
45North Carolina~50K0.89×
46Pennsylvania~50K0.87×
47Illinois~50K0.87×
48Texas~100K0.81×
49Florida~100K0.80×
50California~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Loan origination, United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loan origination audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loan origination audience
#·InterestCategoryAffinity×
01Online bankingBusiness & Career28.32×
02Elderly careHealth12.40×
03Real propertyHome & Garden10.68×
04Retail bankingBusiness & Career9.48×
05LotteryGames8.29×
06Sustainable energyHome & Garden8.17×
07Credit (finance)Business & Career7.82×
08Mortgage loansBusiness & Career7.18×
09QVCMovies & TV6.91×
10Vehicle insuranceCars & Mobility6.75×
11FedExBusiness & Career6.36×
12Renewable energyBusiness & Career6.24×
13Home automationTechnology & Electronics6.01×
14Home insuranceBusiness & Career4.99×
15Life insuranceBusiness & Career4.91×
16Solar energyHome & Garden4.39×
17BankingBusiness & Career3.22×
18PinterestInternet & Social Media3.10×
19Credit cardsBusiness & Career3.02×
20AirbnbTravel & Leisure2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loan origination audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loan origination audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.09×
Quality AwarenessPREMIUM3.17×
SustainabilityBALANCE2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loan origination audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Pet OwnershipJOY0.67×
Healthy LifestyleBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loan origination have in United States?

Loan origination has an estimated audience of 1,760,886 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loan origination fans?

49.1% of Loan origination fans are female, 50.9% are male, with an average age of 45.4 years.

03

Which brands do Loan origination fans like most?

Loan origination fans show strongest brand affinity for Online banking (28.32×), Real property (10.68×), and Mortgage loans (7.18×) over the country average.

04

Where do Loan origination fans live in United States?

Loan origination fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Loan origination fans also like?

Beyond Loan origination itself, the audience over-indexes on Real property (10.68×), Mortgage loans (7.18×), Credit (finance) (7.82×), and Vehicle insurance (6.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Loan origination audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loan origination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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