Rascasse Audience Intelligence

Luffa Audience in United States

A data profile of the people who buy, follow and care about Luffa in United States — modelled from more than twelve digital signal sources. Luffa has an estimated audience of 313,317 people in United States.

#57among Vegetable in United States#13284among Topic in United States#2445in Food & Beverages

The average Luffa fan in United States is 32.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Pennsylvania.

Top brand affinities include Ford Fiesta, QVC, Pinterest, with strongest over-indexing on Ford Fiesta (21.03× the country average).

Demographically, the Luffa audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

The typical Luffa fan in United States is more female, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Ford Fiesta.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luffa profile in United States.

Audience size
313K
in United States
Gender
80.6%♀
19.4% male
Age
32.9
average years
Country rank
#47270
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luffa fans

80.6% are female, 19.4% are male, average age 32.9.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Luffa audience in United States
MetricValue
Female80.6%
Male19.4%
Average age32.9
Estimated audience size313,317
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Luffa audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Luffa audience comes from United States.

Worldwide audience distribution share by country for Luffa
CountryShare
United States31.4%
Chile21.3%
South Korea7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luffa audience in United States is strongest.

Fig. 05

Top regions by affinity

Luffa fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~10K1.16×
02Oklahoma~4K1.16×
03Oregon~4K1.14×
04Iowa~3K1.11×
05Louisiana~4K1.09×
06Arkansas~3K1.09×
07Hawaii~1K1.09×
08Maine~1K1.09×
09Virginia~8K1.08×
10Missouri~5K1.08×
11Pennsylvania~10K1.07×
12Minnesota~5K1.05×
13Kentucky~4K1.04×
14Kansas~3K1.04×
15Nebraska~2K1.03×
16Maryland~5K1.01×
17Idaho~2K1.01×
18Delaware<1K1.01×
19Ohio~10K1.00×
20South Carolina~5K1.00×
21West Virginia~1K1.00×
22Vermont<1K1.00×
23Massachusetts~6K0.99×
24New Hampshire~1K0.99×
25Michigan~8K0.98×
26Wisconsin~5K0.98×
27Connecticut~3K0.98×
28South Dakota<1K0.98×
29Alabama~4K0.97×
30Florida~20K0.96×
31Illinois~10K0.96×
32North Dakota<1K0.96×
33Wyoming<1K0.96×
34New York~20K0.95×
35Rhode Island<1K0.95×
36Montana<1K0.95×
37Utah~3K0.94×
38Mississippi~2K0.94×
39Washington, District of Columbia<1K0.94×
40New Mexico~1K0.92×
41New Jersey~7K0.89×
42Nevada~3K0.89×
43Colorado~4K0.88×
Fig. 06

Affinity by region

Affinity by region — Luffa, United States
0.88×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luffa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luffa audience
#·InterestCategoryAffinity×
01Ford FiestaCars & Mobility21.03×
02DysonHome & Garden5.71×
03QVCMovies & TV5.25×
04Home automationTechnology & Electronics3.68×
05Sustainable energyHome & Garden3.29×
06FedExBusiness & Career2.93×
07First class travelTravel & Leisure2.86×
08Discount storesShopping2.83×
09IKEAHome & Garden2.42×
10Mortgage loansBusiness & Career2.27×
11Shopping mallsShopping2.27×
12PinterestInternet & Social Media2.25×
13Organic foodFood & Beverages2.24×
14SubwayFood & Beverages2.10×
15AirbnbTravel & Leisure1.84×
16McDonald'sFood & Beverages1.75×
17FurnitureHome & Garden1.71×
18StarbucksFood & Beverages1.69×
19Trader Joe'sShopping1.68×
20BarbecueFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luffa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luffa audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
Quality AwarenessPREMIUM1.77×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luffa audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
Healthy LifestyleBALANCE0.93×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luffa have in United States?

Luffa has an estimated audience of 313,317 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Luffa fans?

80.6% of Luffa fans are female, 19.4% are male, with an average age of 32.9 years.

03

Which brands do Luffa fans like most?

Luffa fans show strongest brand affinity for Ford Fiesta (21.03×), QVC (5.25×), and Pinterest (2.25×) over the country average.

04

Where do Luffa fans live in United States?

Luffa fans in United States are most concentrated in Florida (reach ~20K), New York (reach ~20K), and Pennsylvania (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Luffa fans also like?

Beyond Luffa itself, the audience over-indexes on QVC (5.25×), Pinterest (2.25×), Discount stores (2.83×), and IKEA (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Luffa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luffa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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