Luffa Audience in United States
Luffa has an estimated audience of 313,317 people in United States. 80.6% are female, 19.4% are male, average age 32.9. Top brand affinities: Who Wants to Be a Millionaire?, Dog breed, Elsword, Historic site, Vocal harmony.
Top brand affinities include Who Wants to Be a Millionaire?, Dog breed, Elsword, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Luffa audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Luffa fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 32.9 |
| Estimated audience size | 313,317 |
Audience persona
The typical Luffa fan in United States is more female, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Dog breed | 1.74× | Pets & Animals |
| Elsword | 20× | Games |
| Historic site | 5.13× | Arts & Culture |
| Vocal harmony | 5.05× | Music & Radio |
| Governor of Michigan | 7.83× | Politics & Society |
| Goop | 4.78× | Internet & Social Media |
| Israel | 1.88× | Travel & Leisure |
| Alaska | 1.52× | Travel & Leisure |
| Fairy godmother | 6.45× | Literature |
| Lulu 黃路梓茵 | 2.23× | Movies & TV |
| Nationality | 1.57× | Politics & Society |
| Hipster | 7.09× | Politics & Society |
| Grinch | 2.93× | Movies & TV |
| Cherish (group) | 7.58× | Music & Radio |
| Wok | 4.49× | Food & Beverages |
| Hibachi | 5.22× | Food & Beverages |
| headspace | 6× | Health |
| Google Home | 4.07× | Technology & Electronics |
| Grace Slick | 4.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Luxury Orientation | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.55 |
| Indulgence | JOY | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Chile | 21.4% |
| South Korea | 7.8% |
See Luffa audiences in other countries
More Vegetable audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Luffa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.