A data profile of the people who buy, follow and care about Mac Jones in United States — modelled from more than twelve digital signal sources. Mac Jones has an estimated audience of 3,411,610 people in United States.
The average Mac Jones fan in United States is 35.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include NFL, San Francisco 49ers, Aaron Rodgers, with strongest over-indexing on NFL (1.68× the country average).
Demographically, the Mac Jones audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mac Jones fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.
The key figures that characterise the Mac Jones profile in United States.
37.8% are female, 62.2% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 35.5 |
| Estimated audience size | 3,411,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
Where the Mac Jones audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~200K | 2.54× | |
| 02 | Alabama | ~100K | 2.49× | |
| 03 | New Hampshire | ~30K | 2.31× | |
| 04 | Rhode Island | ~20K | 2.06× | |
| 05 | Maine | ~20K | 1.69× | |
| 06 | California | ~600K | 1.50× | |
| 07 | Connecticut | ~40K | 1.18× | |
| 08 | Hawaii | ~20K | 1.14× | |
| 09 | Nevada | ~40K | 1.13× | |
| 10 | Iowa | ~30K | 1.06× | |
| 11 | Vermont | ~6K | 1.06× | |
| 12 | North Dakota | ~7K | 0.99× | |
| 13 | Pennsylvania | ~100K | 0.97× | |
| 14 | Minnesota | ~50K | 0.97× | |
| 15 | Arizona | ~70K | 0.96× | |
| 16 | Mississippi | ~30K | 0.96× | |
| 17 | Montana | ~9K | 0.96× | |
| 18 | Idaho | ~20K | 0.95× | |
| 19 | Oregon | ~40K | 0.93× | |
| 20 | Washington | ~60K | 0.92× | |
| 21 | Kansas | ~20K | 0.90× | |
| 22 | South Dakota | ~7K | 0.90× | |
| 23 | Louisiana | ~40K | 0.89× | |
| 24 | North Carolina | ~90K | 0.88× | |
| 25 | Tennessee | ~60K | 0.87× | |
| 26 | South Carolina | ~40K | 0.87× | |
| 27 | New Mexico | ~10K | 0.86× | |
| 28 | Virginia | ~70K | 0.84× | |
| 29 | Missouri | ~50K | 0.83× | |
| 30 | New Jersey | ~70K | 0.82× | |
| 31 | Colorado | ~40K | 0.82× | |
| 32 | Florida | ~200K | 0.80× | |
| 33 | Georgia | ~80K | 0.80× | |
| 34 | Ohio | ~80K | 0.80× | |
| 35 | Delaware | ~7K | 0.80× | |
| 36 | Maryland | ~50K | 0.79× | |
| 37 | Washington, District of Columbia | ~8K | 0.79× | |
| 38 | Indiana | ~50K | 0.76× | |
| 39 | West Virginia | ~10K | 0.76× | |
| 40 | Alaska | ~6K | 0.76× | |
| 41 | Arkansas | ~20K | 0.75× | |
| 42 | Utah | ~20K | 0.74× | |
| 43 | Nebraska | ~10K | 0.74× | |
| 44 | Texas | ~200K | 0.72× | |
| 45 | Illinois | ~80K | 0.72× | |
| 46 | Wisconsin | ~40K | 0.71× | |
| 47 | Kentucky | ~30K | 0.71× | |
| 48 | New York | ~100K | 0.70× | |
| 49 | Oklahoma | ~20K | 0.66× | |
| 50 | Michigan | ~60K | 0.65× |
The strongest cross-interests of the Mac Jones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Russell Wilson | Sports | 3.67× | ||
| 02 | Dak Prescott | Sports | 3.34× | ||
| 03 | San Francisco 49ers | Sports | 3.14× | ||
| 04 | Luka Dončić | Sports | 2.96× | ||
| 05 | LSU Tigers football | Sports | 2.86× | ||
| 06 | Aaron Rodgers | Sports | 2.80× | ||
| 07 | Drag racing | Cars & Mobility | 2.53× | ||
| 08 | Thursday Night Football | Sports | 2.40× | ||
| 09 | Monday Night Football | Sports | 2.15× | ||
| 10 | Anime convention | Literature | 1.95× | ||
| 11 | Mixed martial arts | Sports | 1.81× | ||
| 12 | NBA playoffs | Sports | 1.70× | ||
| 13 | NFL | Sports | 1.68× | ||
| 14 | CBS Sports | Movies & TV | 1.66× | ||
| 15 | Golden State Warriors | Sports | 1.59× | ||
| 16 | NBA Finals | Sports | 1.56× | ||
| 17 | Super Bowl | Sports | 1.54× | ||
| 18 | ESPN | Movies & TV | 1.51× | ||
| 19 | College basketball | Sports | 1.51× | ||
| 20 | Los Angeles Lakers | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Career Orientation | POWER | 1.16× | |
| Indulgence | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Creativity | OPEN | 0.86× | |
| Mindfulness | BALANCE | 0.90× |
Mac Jones has an estimated audience of 3,411,610 people in United States, concentrated in California and Texas.
37.8% of Mac Jones fans are female, 62.2% are male, with an average age of 35.5 years.
Mac Jones fans show strongest brand affinity for NFL (1.68×), San Francisco 49ers (3.14×), and Aaron Rodgers (2.8×) over the country average.
Mac Jones fans in United States are most concentrated in California (reach ~600K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mac Jones itself, the audience over-indexes on San Francisco 49ers (3.14×), Aaron Rodgers (2.8×), Mixed martial arts (1.81×), and Russell Wilson (3.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mac Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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