Macaron Audience in United States

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Macaron has an estimated audience of 1,589,112 people in United States. 85.4% are female, 14.6% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Natural rubber, Bank account, Goop, headspace.

The average Macaron fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Natural rubber, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Macaron audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Macaron fans

Demographic split for Macaron audience in United States
MetricValue
Female85.4%
Male14.6%
Average age32.9
Estimated audience size1,589,112

Audience persona

The typical Macaron fan in United States is more female, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Macaron in United States
RegionReachAffinity
California213,7931.22×
Texas151,6711.11×
Florida108,9761.01×
New York98,7801.11×
Pennsylvania60,0211.12×
Illinois54,3971.03×
North Carolina50,0431.05×
Ohio49,8401.02×
Georgia47,1260.96×
Washington44,2581.39×
Virginia42,6081.1×
Michigan41,1200.99×
New Jersey41,0631.02×
Massachusetts34,9801.12×
Arizona33,1941.02×
Indiana30,1551.04×
Tennessee29,5490.93×
Maryland27,0900.99×
Missouri26,3651.03×
Minnesota25,5641.12×
Colorado25,0431×
Wisconsin22,2750.93×
South Carolina21,6000.9×
Oregon19,8711.09×
Louisiana18,6740.91×
Kentucky18,3110.92×
Alabama18,0650.81×
Oklahoma17,8901.01×
Utah17,3501.22×
Connecticut16,7081.05×
Nevada15,7761.03×
Arkansas12,2440.94×
Kansas11,6400.93×
Iowa11,5870.89×
Mississippi10,7900.82×
Nebraska7,9280.99×
Idaho7,8910.99×
Hawaii7,7781.14×
West Virginia6,8220.92×
New Mexico6,8130.85×
New Hampshire6,5641.05×
Maine6,2361.1×
Washington, District of Columbia4,9211.03×
Rhode Island4,7070.93×
Alaska3,8681.14×
Montana3,5980.82×
Delaware3,5210.8×
South Dakota3,3470.91×
North Dakota2,6810.82×
Vermont2,6520.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macaron audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber4.05×Cars & Mobility
Bank account4.25×Business & Career
Goop9.02×Internet & Social Media
headspace11.9×Health
Product design2.31×Business & Career
Collectable1.88×Kids & Family
Governor of Michigan7.96×Politics & Society
Grace Slick9.37×Music & Radio
Wok6.89×Food & Beverages
Google Home6.72×Technology & Electronics
Hibachi7.16×Food & Beverages
Home equity1.77×Home & Garden
Fairy godmother6.47×Literature
UK garage4.73×Music & Radio
Cherish (group)9.29×Music & Radio
Grinch3.39×Movies & TV
Joshua Jackson3.71×Movies & TV
La Jolla7.47×Travel & Leisure
The Devil's Rejects8.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macaron audience
TraitClusterScore
Design AffinityPREMIUM2.06
DIY MentalityTHRILL1.84
SustainabilityBALANCE1.74
Luxury OrientationPREMIUM1.56
Healthy LifestyleBALANCE1.53
CreativityOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Macaron
CountryShare
Japan20.1%
United States13.3%
Taiwan10.5%

See Macaron audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Macaron have in United States?

Macaron has an estimated audience of 1,589,112 people in United States, concentrated in California and Texas.

What is the gender split and age of Macaron fans?

85.4% of Macaron fans are female, 14.6% are male, with an average age of 32.9 years.

Which brands do Macaron fans like most?

Macaron fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (4.05×), and Bank account (4.25×) over the country average.

Where do Macaron fans live in United States?

Macaron fans in United States are most concentrated in California (reach 213,793), Texas (reach 151,671), and Florida (reach 108,976). These three regions account for the largest share of the active audience.

What other brands do Macaron fans also like?

Beyond Macaron itself, the audience over-indexes on Natural rubber (4.05×), Bank account (4.25×), Goop (9.02×), and headspace (11.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macaron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.