Rascasse Audience Intelligence

Macaron Audience in United States

A data profile of the people who buy, follow and care about Macaron in United States — modelled from more than twelve digital signal sources. Macaron has an estimated audience of 1,589,112 people in United States.

#66among Sweet in United States#7092among Topic in United States#1013in Food & Beverages

The average Macaron fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Pastry, Confectionery, with strongest over-indexing on Do it yourself (DIY) (2.45× the country average).

Demographically, the Macaron audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macaron fan in United States is more female, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macaron profile in United States.

Audience size
1.6M
in United States
Gender
85.4%♀
14.6% male
Age
32.9
average years
Country rank
#17001
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macaron fans

85.4% are female, 14.6% are male, average age 32.9.

Fig. 02

Gender split

85.4%
Female
14.6%
Male
Demographic split for Macaron audience in United States
MetricValue
Female85.4%
Male14.6%
Average age32.9
Estimated audience size1,589,112
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Macaron audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Macaron audience comes from United States.

Worldwide audience distribution share by country for Macaron
CountryShare
Japan20.0%
United States13.3%
Taiwan10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macaron audience in United States is strongest.

Fig. 05

Top regions by affinity

Macaron fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.35×
02Utah~20K1.22×
03Alaska~4K1.19×
04California~200K1.13×
05Maine~6K1.13×
06Hawaii~8K1.11×
07Pennsylvania~60K1.10×
08Oregon~20K1.09×
09New Hampshire~7K1.09×
10Minnesota~20K1.08×
11Virginia~40K1.07×
12Texas~100K1.06×
13Massachusetts~30K1.06×
14Connecticut~20K1.05×
15Indiana~30K1.04×
16Idaho~8K1.04×
17New York~90K1.03×
18Kansas~10K1.03×
19North Carolina~50K1.02×
20New Jersey~40K1.01×
21Missouri~30K1.01×
22Nebraska~8K1.01×
23Vermont~3K1.01×
24Ohio~50K1.00×
25Nevada~20K1.00×
26Arizona~30K0.99×
27Oklahoma~20K0.99×
28Illinois~50K0.98×
29Colorado~20K0.97×
30Rhode Island~5K0.97×
31South Dakota~4K0.97×
32Georgia~50K0.96×
33Michigan~40K0.96×
34Maryland~30K0.96×
35Wisconsin~20K0.96×
36Washington, District of Columbia~5K0.96×
37Florida~100K0.95×
38Kentucky~20K0.94×
39Arkansas~10K0.93×
40West Virginia~7K0.93×
41North Dakota~3K0.93×
42Louisiana~20K0.92×
43Iowa~10K0.91×
44Tennessee~30K0.90×
45South Carolina~20K0.90×
46New Mexico~7K0.89×
47Montana~4K0.89×
48Delaware~4K0.89×
49Alabama~20K0.83×
50Mississippi~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Macaron, United States
0.83×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macaron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macaron audience
#·InterestCategoryAffinity×
01Ferrero RocherFood & Beverages11.63×
02PastryFood & Beverages3.96×
03ConfectioneryFood & Beverages3.58×
04Smoked meatFood & Beverages3.53×
05Online food orderingFood & Beverages3.32×
06CupcakeFood & Beverages3.24×
07Nothing Bundt CakesFood & Beverages2.95×
08Luxury real estateBusiness & Career2.87×
09DiaryKids & Family2.63×
10Natural skin careBeauty & Wellness2.59×
11Local foodFood & Beverages2.54×
12Do it yourself (DIY)Home & Garden2.45×
13Fast casual restaurantsFood & Beverages2.35×
14BakeryFood & Beverages2.25×
15Trader Joe'sShopping2.10×
16InnovationBusiness & Career2.10×
17EtsyFashion & Accessoires1.81×
18IKEAHome & Garden1.66×
19Organic foodFood & Beverages1.56×
20AldiShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macaron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macaron audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.84×
DIY MentalityTHRILL1.61×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macaron audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.79×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macaron have in United States?

Macaron has an estimated audience of 1,589,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Macaron fans?

85.4% of Macaron fans are female, 14.6% are male, with an average age of 32.9 years.

03

Which brands do Macaron fans like most?

Macaron fans show strongest brand affinity for Do it yourself (DIY) (2.45×), Pastry (3.96×), and Confectionery (3.58×) over the country average.

04

Where do Macaron fans live in United States?

Macaron fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Macaron fans also like?

Beyond Macaron itself, the audience over-indexes on Pastry (3.96×), Confectionery (3.58×), Ferrero Rocher (11.63×), and Trader Joe's (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Macaron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macaron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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