Macaron Audience in United States

Macaron has an estimated audience of 1,589,112 people in United States. 85.4% are female, 14.6% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Beetlejuice, Pretzel, DeviantArt.

The average Macaron fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Beetlejuice, with strongest over-indexing on Finnair (675× the country average). Demographically, the Macaron audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Macaron fans

Demographic split for Macaron audience in United States
MetricValue
Female85.4%
Male14.6%
Average age32.9
Estimated audience size1,589,112

Audience persona

The typical Macaron fan in United States is more female, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Macaron in United States
RegionReachAffinity
California213,7931.22×
Texas151,6711.11×
Florida108,9761.01×
New York98,7801.11×
Pennsylvania60,0211.12×
Illinois54,3971.03×
North Carolina50,0431.05×
Ohio49,8401.02×
Georgia47,1260.96×
Washington44,2581.39×
Virginia42,6081.1×
Michigan41,1200.99×
New Jersey41,0631.02×
Massachusetts34,9801.12×
Arizona33,1941.02×
Indiana30,1551.04×
Tennessee29,5490.93×
Maryland27,0900.99×
Missouri26,3651.03×
Minnesota25,5641.12×
Colorado25,0431×
Wisconsin22,2750.93×
South Carolina21,6000.9×
Oregon19,8711.09×
Louisiana18,6740.91×
Kentucky18,3110.92×
Alabama18,0650.81×
Oklahoma17,8901.01×
Utah17,3501.22×
Connecticut16,7081.05×
Nevada15,7761.03×
Arkansas12,2440.94×
Kansas11,6400.93×
Iowa11,5870.89×
Mississippi10,7900.82×
Nebraska7,9280.99×
Idaho7,8910.99×
Hawaii7,7781.14×
West Virginia6,8220.92×
New Mexico6,8130.85×
New Hampshire6,5641.05×
Maine6,2361.1×
Washington, District of Columbia4,9211.03×
Rhode Island4,7070.93×
Alaska3,8681.14×
Montana3,5980.82×
Delaware3,5210.8×
South Dakota3,3470.91×
North Dakota2,6810.82×
Vermont2,6520.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macaron audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One8.74×Business & Career
Beetlejuice8.12×Movies & TV
Pretzel23.27×Food & Beverages
DeviantArt10.52×Internet & Social Media
Google Maps5.82×Internet & Social Media
Diane Keaton8.86×Movies & TV
Kendra Scott14.58×Fashion & Accessoires
Billy Bob Thornton10.9×Movies & TV
Circle K8.64×Shopping
AccuWeather7.37×Home & Garden
Khan Academy9.36×Business & Career
Catherine Zeta-Jones12.31×Movies & TV
Google News6.26×News
Indeed.com4.3×Business & Career
Blake Lively9.98×Movies & TV
Tim Burton15.91×Movies & TV
Do it yourself (DIY)3.36×Home & Garden
Jennifer Garner11.9×Movies & TV
Bagel16.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macaron audience
TraitClusterScore
Design AffinityPREMIUM2.06
DIY MentalityTHRILL1.84
SustainabilityBALANCE1.74
Luxury OrientationPREMIUM1.56
Healthy LifestyleBALANCE1.53
CreativityOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Macaron
CountryShare
Japan20.1%
United States13.3%
Taiwan10.5%

See Macaron audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Macaron have in United States?

Macaron has an estimated audience of 1,589,112 people in United States, concentrated in California and Texas.

What is the gender split and age of Macaron fans?

85.4% of Macaron fans are female, 14.6% are male, with an average age of 32.9 years.

Which brands do Macaron fans like most?

Macaron fans show strongest brand affinity for Finnair (675×), Capital One (8.74×), and Beetlejuice (8.12×) over the country average.

Where do Macaron fans live in United States?

Macaron fans in United States are most concentrated in California (reach 213,793), Texas (reach 151,671), and Florida (reach 108,976). These three regions account for the largest share of the active audience.

What other brands do Macaron fans also like?

Beyond Macaron itself, the audience over-indexes on Capital One (8.74×), Beetlejuice (8.12×), Pretzel (23.27×), and DeviantArt (10.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macaron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.