Rascasse Audience Intelligence

Mack Hollins Audience in United States

A data profile of the people who buy, follow and care about Mack Hollins in United States — modelled from more than twelve digital signal sources. Mack Hollins has an estimated audience of 2,332,860 people in United States.

#194among American football in United States#2194among Person in United States#1134in Sports

The average Mack Hollins fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Texas.

Top brand affinities include NFL, Aaron Rodgers, Russell Wilson, with strongest over-indexing on NFL (1.63× the country average).

Demographically, the Mack Hollins audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mack Hollins fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mack Hollins profile in United States.

Audience size
2.3M
in United States
Gender
39.0%♀
61.0% male
Age
36.5
average years
Country rank
#12591
Person in United States
Fig. 01

Search interest · 12-month trend

+95%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mack Hollins fans

39.0% are female, 61.0% are male, average age 36.5.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Mack Hollins audience in United States
MetricValue
Female39.0%
Male61.0%
Average age36.5
Estimated audience size2,332,860
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Mack Hollins audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Mack Hollins audience comes from United States.

Worldwide audience distribution share by country for Mack Hollins
CountryShare
United States83.8%
Canada5.0%
Mexico2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mack Hollins audience in United States is strongest.

Fig. 05

Top regions by affinity

Mack Hollins fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K3.65×
02New Hampshire~30K3.10×
03Rhode Island~20K3.03×
04Maine~20K2.35×
05Connecticut~30K1.46×
06Vermont~6K1.45×
07Pennsylvania~100K1.23×
08Maryland~40K1.12×
09New York~100K1.03×
10Delaware~7K1.03×
11North Carolina~70K1.00×
12New Jersey~50K0.90×
13Virginia~50K0.90×
14Kansas~20K0.90×
15Ohio~60K0.88×
16South Dakota~5K0.88×
17Washington, District of Columbia~6K0.87×
18Colorado~30K0.85×
19Iowa~20K0.84×
20Illinois~60K0.83×
21Nebraska~10K0.83×
22North Dakota~4K0.83×
23Florida~100K0.82×
24Indiana~30K0.81×
25West Virginia~9K0.81×
26Arizona~40K0.80×
27Tennessee~40K0.80×
28South Carolina~30K0.80×
29Montana~5K0.80×
30Louisiana~20K0.79×
31Washington~40K0.78×
32Kentucky~20K0.78×
33Missouri~30K0.77×
34Nevada~20K0.77×
35Wisconsin~30K0.76×
36Texas~100K0.75×
37Mississippi~10K0.75×
38Hawaii~7K0.75×
39Idaho~9K0.74×
40Georgia~50K0.71×
41Michigan~40K0.71×
42Minnesota~20K0.70×
43New Mexico~8K0.70×
44Alaska~3K0.70×
45California~200K0.68×
46Arkansas~10K0.66×
47Oklahoma~20K0.65×
48Alabama~20K0.63×
49Utah~10K0.63×
50Oregon~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Mack Hollins, United States
0.61×1.00×3.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mack Hollins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mack Hollins audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.99×
02Dak PrescottSports3.44×
03Luka DončićSports3.15×
04LSU Tigers footballSports3.02×
05World SeriesSports2.99×
06Aaron RodgersSports2.81×
07Thursday Night FootballSports2.34×
08San Francisco 49ersSports2.21×
09BPCars & Mobility2.11×
10Monday Night FootballSports2.10×
11Anime conventionLiterature1.95×
12Mixed martial artsSports1.81×
13CBS SportsMovies & TV1.76×
14NBA playoffsSports1.69×
15FandomLiterature1.67×
16NFLSports1.63×
17NBA FinalsSports1.56×
18Super BowlSports1.52×
19College basketballSports1.52×
20Golden State WarriorsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mack Hollins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mack Hollins audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mack Hollins audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.86×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mack Hollins have in United States?

Mack Hollins has an estimated audience of 2,332,860 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Mack Hollins fans?

39.0% of Mack Hollins fans are female, 61.0% are male, with an average age of 36.5 years.

03

Which brands do Mack Hollins fans like most?

Mack Hollins fans show strongest brand affinity for NFL (1.63×), Aaron Rodgers (2.81×), and Russell Wilson (3.99×) over the country average.

04

Where do Mack Hollins fans live in United States?

Mack Hollins fans in United States are most concentrated in California (reach ~200K), Massachusetts (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mack Hollins fans also like?

Beyond Mack Hollins itself, the audience over-indexes on Aaron Rodgers (2.81×), Russell Wilson (3.99×), Mixed martial arts (1.81×), and NBA playoffs (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Mack Hollins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mack Hollins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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