A data profile of the people who buy, follow and care about Magnitude in United States — modelled from more than twelve digital signal sources. Magnitude has an estimated audience of 465,015 people in United States.
The average Magnitude fan in United States is 45.3 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include Donald Trump, Diabetes mellitus type 2 awareness, Elderly care, with strongest over-indexing on Donald Trump (2.67× the country average).
Demographically, the Magnitude audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Magnitude fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Magnitude profile in United States.
74.5% are female, 25.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 45.3 |
| Estimated audience size | 465,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 11% | |
| 30-39 | 9% | |
| 40-49 | 18% | |
| 50+ | 45% |
Where the Magnitude audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~70K | 1.85× | |
| 02 | Kentucky | ~8K | 1.35× | |
| 03 | California | ~70K | 1.31× | |
| 04 | Hawaii | ~2K | 1.22× | |
| 05 | Indiana | ~10K | 1.20× | |
| 06 | North Carolina | ~20K | 1.18× | |
| 07 | Georgia | ~20K | 1.13× | |
| 08 | New Jersey | ~10K | 1.13× | |
| 09 | South Dakota | ~1K | 1.13× | |
| 10 | Maryland | ~9K | 1.12× | |
| 11 | Kansas | ~4K | 1.12× | |
| 12 | Pennsylvania | ~20K | 1.10× | |
| 13 | Michigan | ~10K | 1.10× | |
| 14 | Massachusetts | ~10K | 1.10× | |
| 15 | Illinois | ~20K | 1.09× | |
| 16 | Alabama | ~7K | 1.09× | |
| 17 | Ohio | ~20K | 1.08× | |
| 18 | South Carolina | ~8K | 1.08× | |
| 19 | Louisiana | ~7K | 1.08× | |
| 20 | Washington | ~10K | 1.05× | |
| 21 | Virginia | ~10K | 1.03× | |
| 22 | Tennessee | ~10K | 1.02× | |
| 23 | New Mexico | ~2K | 1.00× | |
| 24 | Alaska | ~1K | 1.00× | |
| 25 | Connecticut | ~5K | 0.99× | |
| 26 | Arizona | ~9K | 0.98× | |
| 27 | Mississippi | ~4K | 0.97× | |
| 28 | Oklahoma | ~5K | 0.95× | |
| 29 | Arkansas | ~4K | 0.95× | |
| 30 | New York | ~20K | 0.94× | |
| 31 | Missouri | ~7K | 0.94× | |
| 32 | Nebraska | ~2K | 0.94× | |
| 33 | North Dakota | <1K | 0.94× | |
| 34 | Minnesota | ~6K | 0.93× | |
| 35 | Oregon | ~5K | 0.93× | |
| 36 | Rhode Island | ~1K | 0.93× | |
| 37 | Montana | ~1K | 0.93× | |
| 38 | Iowa | ~4K | 0.92× | |
| 39 | Colorado | ~7K | 0.91× | |
| 40 | Maine | ~2K | 0.91× | |
| 41 | Delaware | ~1K | 0.91× | |
| 42 | West Virginia | ~2K | 0.90× | |
| 43 | Vermont | <1K | 0.90× | |
| 44 | Idaho | ~2K | 0.89× | |
| 45 | New Hampshire | ~2K | 0.88× | |
| 46 | Nevada | ~4K | 0.85× | |
| 47 | Washington, District of Columbia | ~1K | 0.85× | |
| 48 | Wisconsin | ~6K | 0.84× | |
| 49 | Utah | ~3K | 0.80× | |
| 50 | Florida | ~20K | 0.77× |
The strongest cross-interests of the Magnitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 12.86× | ||
| 02 | Diabetes mellitus type 2 awareness | Health | 8.11× | ||
| 03 | Life insurance | Business & Career | 4.11× | ||
| 04 | FedEx | Business & Career | 3.57× | ||
| 05 | Local news | News | 3.10× | ||
| 06 | Breaking news | Movies & TV | 2.82× | ||
| 07 | Insurance | Business & Career | 2.68× | ||
| 08 | Donald Trump | Politics & Society | 2.67× | ||
| 09 | CNN | Movies & TV | 2.66× | ||
| 10 | Nonprofit organization | Politics & Society | 2.66× | ||
| 11 | Internet & Social Media | 2.56× | |||
| 12 | Health care | Business & Career | 2.49× | ||
| 13 | Medicine | Business & Career | 2.32× | ||
| 14 | Home improvement | Home & Garden | 2.26× | ||
| 15 | Recipes | Food & Beverages | 2.26× | ||
| 16 | Walmart | Shopping | 2.26× | ||
| 17 | X | Internet & Social Media | 2.17× | ||
| 18 | Smartphones | Technology & Electronics | 2.17× | ||
| 19 | Cooking | Food & Beverages | 1.98× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.20× | |
| Need for Security | CONSERVATISM | 1.90× | |
| Patriotism | CONSERVATISM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.86× |
Magnitude has an estimated audience of 465,015 people in United States, concentrated in Texas and California.
74.5% of Magnitude fans are female, 25.5% are male, with an average age of 45.3 years.
Magnitude fans show strongest brand affinity for Donald Trump (2.67×), Diabetes mellitus type 2 awareness (8.11×), and Elderly care (12.86×) over the country average.
Magnitude fans in United States are most concentrated in Texas (reach ~70K), California (reach ~70K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Magnitude itself, the audience over-indexes on Diabetes mellitus type 2 awareness (8.11×), Elderly care (12.86×), Breaking news (2.82×), and Pinterest (2.56×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Magnitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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