Main Street, U.S.A. Audience in United States

Main Street, U.S.A. has an estimated audience of 500,949 people in United States. 80.8% are female, 19.2% are male, average age 40.9. Top regions: California, North Carolina, Florida. Top brand affinities: Target Corporation, Panera Bread, Taylor Swift, Etsy, ULTA Beauty.

The average Main Street, U.S.A. fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, North Carolina, Florida. Top brand affinities include Target Corporation, Panera Bread, Taylor Swift, with strongest over-indexing on Target Corporation (1.65× the country average). Demographically, the Main Street, U.S.A. audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Main Street, U.S.A. fans

Demographic split for Main Street, U.S.A. audience in United States
MetricValue
Female80.8%
Male19.2%
Average age40.9
Estimated audience size500,949

Audience persona

The typical Main Street, U.S.A. fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Target Corporation.

Top regions in United States

Top regions ranked by reach for Main Street, U.S.A. in United States
RegionReachAffinity
California92,4131.68×
North Carolina64,0314.25×
Florida51,1011.51×
Texas22,4620.52×
New York20,5900.74×
Georgia19,2631.25×
Illinois14,3070.86×
Pennsylvania12,7340.75×
Ohio11,2980.73×
New Jersey10,5000.82×
Tennessee9,4590.94×
Virginia8,0650.66×
Missouri7,5510.94×
Arizona7,5190.74×
Colorado7,4910.95×
Massachusetts7,2900.74×
Indiana7,2410.79×
Washington6,8000.68×
Michigan6,5280.5×
Minnesota6,3430.88×
South Carolina5,9310.79×
Alabama5,4970.79×
Louisiana4,8660.75×
Utah4,7781.07×
Maryland4,7190.55×
Kentucky4,5020.72×
Connecticut4,2020.84×
Wisconsin4,1980.56×
Oregon4,1870.73×
Nevada3,4130.7×
Kansas3,1640.8×
Oklahoma3,0170.54×
Iowa2,8270.68×
Mississippi2,7380.66×
Arkansas2,5350.61×
West Virginia2,0860.89×
Alaska2,0821.94×
Idaho2,0150.8×
Nebraska1,9000.76×
Maine1,8731.04×
Hawaii1,8410.85×
Montana1,8151.31×
South Dakota1,7921.55×
New Hampshire1,7900.91×
North Dakota1,7441.7×
Rhode Island1,7361.09×
Wyoming1,6882.27×
New Mexico1,6750.67×
Vermont1,6331.86×
Delaware1,4871.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Main Street, U.S.A. audience
BrandAffinityCategory
Target Corporation1.65×Shopping
Panera Bread1.93×Food & Beverages
Taylor Swift1.6×Music & Radio
Etsy1.6×Fashion & Accessoires
ULTA Beauty1.62×Beauty & Wellness
Bakery1.58×Food & Beverages
New England Patriots1.78×Sports
Zoo1.64×Kids & Family
Crocs2.05×Fashion & Accessoires
Florida Panthers3.21×Sports
Disney on Ice5.1×Travel & Leisure
Chicago Cubs1.59×Sports
Lane Bryant2.03×Fashion & Accessoires
Chris Pratt2.43×Movies & TV
Philadelphia Phillies2.21×Sports
Modern Family2.2×Movies & TV
Slow cooker1.65×Food & Beverages
Red Lobster1.66×Food & Beverages
Jennifer Lawrence1.97×Movies & TV
Jennifer Aniston1.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Main Street, U.S.A. audience
TraitClusterScore
Family OrientationCONSERVATISM1.4
Community OrientationOPEN1.3
IndividualismJOY1.27
TravellingTHRILL1.22
CreativityOPEN1.2
Quality AwarenessPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Main Street, U.S.A.
CountryShare
United States86.0%
Jordan6.9%
United Kingdom4.1%

See Main Street, U.S.A. audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Main Street, U.S.A. have in United States?

Main Street, U.S.A. has an estimated audience of 500,949 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Main Street, U.S.A. fans?

80.8% of Main Street, U.S.A. fans are female, 19.2% are male, with an average age of 40.9 years.

Which brands do Main Street, U.S.A. fans like most?

Main Street, U.S.A. fans show strongest brand affinity for Target Corporation (1.65×), Panera Bread (1.93×), and Taylor Swift (1.6×) over the country average.

Where do Main Street, U.S.A. fans live in United States?

Main Street, U.S.A. fans in United States are most concentrated in California (reach 92,413), North Carolina (reach 64,031), and Florida (reach 51,101). These three regions account for the largest share of the active audience.

What other brands do Main Street, U.S.A. fans also like?

Beyond Main Street, U.S.A. itself, the audience over-indexes on Panera Bread (1.93×), Taylor Swift (1.6×), Etsy (1.6×), and ULTA Beauty (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Main Street, U.S.A.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.