Rascasse Audience Intelligence

Main Street, U.S.A. Audience in United States

A data profile of the people who buy, follow and care about Main Street, U.S.A. in United States — modelled from more than twelve digital signal sources. Main Street, U.S.A. has an estimated audience of 500,949 people in United States.

The average Main Street, U.S.A. fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, Florida.

Top brand affinities include Trader Joe's, Non-alcoholic beverage, Britney Spears, with strongest over-indexing on Trader Joe's (1.69× the country average).

Demographically, the Main Street, U.S.A. audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Main Street, U.S.A. fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Trader Joe's.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Main Street, U.S.A. profile in United States.

Audience size
501K
in United States
Gender
80.8%
19.2% male
Age
40.9
average years
Country rank
#36598
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Main Street, U.S.A. fans

80.8% are female, 19.2% are male, average age 40.9.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Main Street, U.S.A. audience in United States
MetricValue
Female80.8%
Male19.2%
Average age40.9
Estimated audience size500,949
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Main Street, U.S.A. audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3924%
40-4929%
50+17%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Main Street, U.S.A. audience comes from United States.

Worldwide audience distribution share by country for Main Street, U.S.A.
CountryShare
United States86.0%
Jordan6.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Main Street, U.S.A. audience in United States is strongest.

Fig. 05

Top regions by affinity

Main Street, U.S.A. fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K6.57×
02California~100K1.83×
03Florida~40K1.31×
04Georgia~20K1.29×
05Vermont~1K1.16×
06Alaska~1K1.12×
07South Dakota~1K1.10×
08North Dakota~1K1.10×
09Utah~5K1.07×
10Montana~1K1.03×
11Rhode Island~2K1.01×
12Delaware~1K1.01×
13Maine~2K1.00×
14Hawaii~2K0.98×
15Washington, District of Columbia~1K0.98×
16Idaho~2K0.97×
17West Virginia~2K0.97×
18New Hampshire~2K0.97×
19Tennessee~10K0.96×
20Colorado~7K0.95×
21Mississippi~4K0.95×
22Missouri~8K0.94×
23Kansas~4K0.94×
24Nebraska~2K0.94×
25Minnesota~7K0.93×
26New Mexico~2K0.93×
27Alabama~6K0.92×
28Connecticut~5K0.92×
29Nevada~4K0.92×
30Arkansas~4K0.91×
31Louisiana~6K0.90×
32Iowa~4K0.90×
33Kentucky~6K0.89×
34New Jersey~10K0.88×
35Arizona~9K0.88×
36South Carolina~7K0.88×
37Oregon~5K0.88×
38Oklahoma~5K0.88×
39Indiana~8K0.87×
40Illinois~10K0.85×
41Massachusetts~8K0.85×
42Pennsylvania~10K0.83×
43Washington~8K0.82×
44Wisconsin~6K0.82×
45Virginia~10K0.81×
46Ohio~10K0.80×
47Maryland~7K0.79×
48Michigan~10K0.75×
49New York~20K0.74×
50Texas~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Main Street, U.S.A., United States
0.63×1.00×6.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Main Street, U.S.A. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Main Street, U.S.A. audience
#·InterestCategoryAffinity×
01Disney on IceTravel & Leisure5.29×
02Chris PrattMovies & TV3.29×
03Tampa Bay RaysSports2.95×
04Non-alcoholic beverageFood & Beverages2.93×
05Philadelphia PhilliesSports2.52×
06Children's literatureLiterature2.29×
07FanaticsFashion & Accessoires2.16×
08Britney SpearsMusic & Radio2.08×
09ZooKids & Family2.08×
10Rail transportTravel & Leisure2.06×
11EspressoFood & Beverages1.87×
12Charitable organizationPolitics & Society1.80×
13BakeryFood & Beverages1.75×
14Panera BreadFood & Beverages1.74×
15Trader Joe'sShopping1.69×
16Veterinary medicineBusiness & Career1.68×
17PersonalisationHome & Garden1.66×
18SupermarketShopping1.65×
19Career developmentBusiness & Career1.61×
20PharmacyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Main Street, U.S.A. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Main Street, U.S.A. audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.80×
IndividualismJOY1.66×
Career OrientationPOWER1.60×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Main Street, U.S.A. audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.49×
Sports ActivityPOWER0.65×
Luxury OrientationPREMIUM0.70×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Main Street, U.S.A. have in United States?

Main Street, U.S.A. has an estimated audience of 500,949 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Main Street, U.S.A. fans?

80.8% of Main Street, U.S.A. fans are female, 19.2% are male, with an average age of 40.9 years.

03

Which brands do Main Street, U.S.A. fans like most?

Main Street, U.S.A. fans show strongest brand affinity for Trader Joe's (1.69×), Non-alcoholic beverage (2.93×), and Britney Spears (2.08×) over the country average.

04

Where do Main Street, U.S.A. fans live in United States?

Main Street, U.S.A. fans in United States are most concentrated in California (reach ~100K), North Carolina (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Main Street, U.S.A. fans also like?

Beyond Main Street, U.S.A. itself, the audience over-indexes on Non-alcoholic beverage (2.93×), Britney Spears (2.08×), Supermarket (1.65×), and Panera Bread (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Main Street, U.S.A.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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