Malala Yousafzai Audience in United States

Malala Yousafzai logo

Malala Yousafzai has an estimated audience of 1,374,591 people in United States. 72.9% are female, 27.1% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Urban Outfitters, Solo climbing, Israel, Collectable.

The average Malala Yousafzai fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Urban Outfitters, Solo climbing, with strongest over-indexing on Natural rubber (3.33× the country average). Demographically, the Malala Yousafzai audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Malala Yousafzai fans

Demographic split for Malala Yousafzai audience in United States
MetricValue
Female72.9%
Male27.1%
Average age39.7
Estimated audience size1,374,591

Audience persona

The typical Malala Yousafzai fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Malala Yousafzai in United States
RegionReachAffinity
California209,7511.39×
Texas127,0501.08×
New York125,4871.63×
Florida102,4921.1×
Illinois54,8241.2×
New Jersey51,9051.48×
Pennsylvania50,6581.09×
Virginia47,1481.41×
Georgia43,1771.02×
North Carolina41,3671×
Washington39,7761.44×
Massachusetts35,7151.32×
Michigan35,4720.99×
Ohio35,3240.83×
Maryland35,0211.48×
Indiana29,5021.17×
Arizona27,8630.99×
Tennessee23,9970.87×
Minnesota20,7661.05×
Colorado20,1600.93×
Missouri18,8870.85×
Connecticut18,6471.35×
South Carolina17,7410.86×
Oregon16,9081.07×
Wisconsin16,5620.8×
Louisiana13,6590.77×
Kentucky13,5700.79×
Alabama12,6850.66×
Utah12,6641.03×
Nevada11,5140.87×
Oklahoma11,3590.74×
Iowa10,5160.93×
Kansas9,6930.89×
Washington, District of Columbia8,7612.12×
Arkansas8,5180.75×
Mississippi7,4090.65×
Nebraska6,7250.98×
Idaho5,7870.84×
New Mexico5,7030.83×
Hawaii5,3160.9×
New Hampshire5,0150.93×
Maine4,6010.93×
West Virginia4,4670.7×
Rhode Island4,1980.96×
Delaware3,6960.97×
Montana2,5820.68×
Vermont2,3930.99×
South Dakota2,2400.7×
North Dakota2,0300.72×
Alaska1,8250.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malala Yousafzai audience
BrandAffinityCategory
Natural rubber3.33×Cars & Mobility
Urban Outfitters2.61×Shopping
Solo climbing9.39×Sports
Israel2.09×Travel & Leisure
Collectable1.57×Kids & Family
Elsword15.96×Games
Whataburger1.67×Food & Beverages
Historic site2.96×Arts & Culture
Jeep Wagoneer3.76×Cars & Mobility
Home staging3.23×Home & Garden
Panama2.23×Travel & Leisure
Staycation1.94×Home & Garden
Necktie2.95×Fashion & Accessoires
Nebraska Cornhuskers football2.08×Sports
Business English3.26×Business & Career
Mothercare1.83×Kids & Family
Home Bargains6.64×Shopping
JDSU1.58×Business & Career
edureka18.49×Business & Career
Corona (band)2.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malala Yousafzai audience
TraitClusterScore
SustainabilityBALANCE2.36
Luxury OrientationPREMIUM1.94
PatriotismCONSERVATISM1.91
Design AffinityPREMIUM1.8
Community OrientationOPEN1.66
Urban LifestyleOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Malala Yousafzai
CountryShare
United States28.9%
India11.4%
United Kingdom9.5%

See Malala Yousafzai audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Malala Yousafzai have in United States?

Malala Yousafzai has an estimated audience of 1,374,591 people in United States, concentrated in California and Texas.

What is the gender split and age of Malala Yousafzai fans?

72.9% of Malala Yousafzai fans are female, 27.1% are male, with an average age of 39.7 years.

Which brands do Malala Yousafzai fans like most?

Malala Yousafzai fans show strongest brand affinity for Natural rubber (3.33×), Urban Outfitters (2.61×), and Solo climbing (9.39×) over the country average.

Where do Malala Yousafzai fans live in United States?

Malala Yousafzai fans in United States are most concentrated in California (reach 209,751), Texas (reach 127,050), and New York (reach 125,487). These three regions account for the largest share of the active audience.

What other brands do Malala Yousafzai fans also like?

Beyond Malala Yousafzai itself, the audience over-indexes on Urban Outfitters (2.61×), Solo climbing (9.39×), Israel (2.09×), and Collectable (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malala Yousafzai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.