Rascasse Audience Intelligence

Malala Yousafzai Audience in United States

A data profile of the people who buy, follow and care about Malala Yousafzai in United States — modelled from more than twelve digital signal sources. Malala Yousafzai has an estimated audience of 1,387,936 people in United States.

#46among Author in United States#3873among Person in United States#1155in Politics & Society

The average Malala Yousafzai fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Book discussion club, Renewable energy, with strongest over-indexing on Sustainable energy (12.71× the country average).

Demographically, the Malala Yousafzai audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malala Yousafzai fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malala Yousafzai profile in United States.

Audience size
1.4M
in United States
Gender
72.9%♀
27.1% male
Age
39.7
average years
Country rank
#18797
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malala Yousafzai fans

72.9% are female, 27.1% are male, average age 39.7.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Malala Yousafzai audience in United States
MetricValue
Female72.9%
Male27.1%
Average age39.7
Estimated audience size1,387,936
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Malala Yousafzai audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Malala Yousafzai audience comes from United States.

Worldwide audience distribution share by country for Malala Yousafzai
CountryShare
United States28.9%
India10.6%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malala Yousafzai audience in United States is strongest.

Fig. 05

Top regions by affinity

Malala Yousafzai fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.60×
02New Jersey~50K1.51×
03Maryland~30K1.44×
04New York~100K1.36×
05Connecticut~20K1.32×
06California~200K1.29×
07Washington~40K1.28×
08Massachusetts~30K1.26×
09Illinois~60K1.25×
10Virginia~40K1.25×
11Indiana~30K1.17×
12Georgia~50K1.13×
13Pennsylvania~50K1.12×
14Nebraska~8K1.11×
15Louisiana~20K1.09×
16Oregon~20K1.09×
17North Carolina~40K1.08×
18Texas~100K1.07×
19Vermont~3K1.05×
20Rhode Island~4K1.01×
21Nevada~10K1.00×
22Delaware~4K0.99×
23Colorado~20K0.98×
24Minnesota~20K0.98×
25Iowa~10K0.98×
26Arizona~30K0.97×
27Wisconsin~20K0.97×
28Utah~10K0.97×
29Michigan~30K0.96×
30Kentucky~20K0.96×
31Kansas~10K0.93×
32New Hampshire~5K0.92×
33Maine~5K0.92×
34Hawaii~5K0.91×
35Florida~80K0.88×
36Ohio~40K0.87×
37South Carolina~20K0.86×
38Arkansas~10K0.86×
39New Mexico~6K0.85×
40North Dakota~2K0.85×
41Alaska~2K0.84×
42Idaho~6K0.83×
43South Dakota~3K0.83×
44Missouri~20K0.82×
45Montana~3K0.79×
46Oklahoma~10K0.78×
47Tennessee~20K0.76×
48Mississippi~8K0.74×
49West Virginia~5K0.73×
50Alabama~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Malala Yousafzai, United States
0.69×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malala Yousafzai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malala Yousafzai audience
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society17.69×
02Book discussion clubLiterature14.66×
03Sustainable energyHome & Garden12.71×
04Renewable energyBusiness & Career7.75×
05Late-night talk showMovies & TV6.15×
06Atlanta FalconsSports5.54×
07Atlanta HawksSports4.49×
08LinkedInInternet & Social Media4.26×
09MSNBCMovies & TV4.22×
10FedExBusiness & Career3.97×
11The Washington PostNews3.91×
12PhilanthropyArts & Culture3.59×
13InnovationBusiness & Career3.21×
14ActivismPolitics & Society2.87×
15AirbnbTravel & Leisure2.54×
16Trader Joe'sShopping2.34×
17IKEAHome & Garden2.34×
18Organic foodFood & Beverages2.17×
19Mortgage loansBusiness & Career2.13×
20PinterestInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malala Yousafzai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malala Yousafzai audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.66×
PatriotismCONSERVATISM2.24×
Family OrientationCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malala Yousafzai audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Pet OwnershipJOY0.83×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malala Yousafzai have in United States?

Malala Yousafzai has an estimated audience of 1,387,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malala Yousafzai fans?

72.9% of Malala Yousafzai fans are female, 27.1% are male, with an average age of 39.7 years.

03

Which brands do Malala Yousafzai fans like most?

Malala Yousafzai fans show strongest brand affinity for Sustainable energy (12.71×), Book discussion club (14.66×), and Renewable energy (7.75×) over the country average.

04

Where do Malala Yousafzai fans live in United States?

Malala Yousafzai fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Malala Yousafzai fans also like?

Beyond Malala Yousafzai itself, the audience over-indexes on Book discussion club (14.66×), Renewable energy (7.75×), Nobel Peace Prize (17.69×), and FedEx (3.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malala Yousafzai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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