Mall of America Audience in United States

Mall of America logo

Mall of America has an estimated audience of 498,319 people in United States. 72.1% are female, 27.9% are male, average age 36.7. Top regions: Minnesota, Illinois, Wisconsin. Top brand affinities: Nasal cavity, James Butler (American football), Saving, Mothercare, Mortgage insurance.

The average Mall of America fan in United States is 36.7 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Illinois, Wisconsin. Top brand affinities include Nasal cavity, James Butler (American football), Saving, with strongest over-indexing on Nasal cavity (5.78× the country average). Demographically, the Mall of America audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Shopping mall

Demographics of Mall of America fans

Demographic split for Mall of America audience in United States
MetricValue
Female72.1%
Male27.9%
Average age36.7
Estimated audience size498,319

Audience persona

The typical Mall of America fan in United States is more female, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Nasal cavity.

Top regions in United States

Top regions ranked by reach for Mall of America in United States
RegionReachAffinity
Minnesota133,56518.71×
Illinois22,2851.34×
Wisconsin21,6972.89×
Texas14,3720.34×
California14,2480.26×
Iowa12,0782.94×
Florida11,1530.33×
Michigan10,1490.78×
New York8,6230.31×
Ohio7,2450.47×
Pennsylvania6,7610.4×
Missouri6,7410.84×
Indiana6,7020.74×
Georgia6,2560.41×
North Carolina5,2520.35×
New Jersey4,5040.36×
Tennessee4,4970.45×
Virginia4,3330.36×
Nebraska4,3211.73×
Washington3,5190.35×
Colorado3,4110.43×
North Dakota3,2363.16×
Massachusetts3,1750.32×
Maryland2,9850.35×
Kansas2,9850.76×
Arizona2,9300.29×
Kentucky2,9180.47×
Louisiana2,8970.45×
South Dakota2,7072.35×
South Carolina2,5960.35×
Alabama2,4560.35×
Oklahoma2,3430.42×
Arkansas1,8980.46×
Mississippi1,7880.44×
Oregon1,6510.29×
Connecticut1,6390.33×
Nevada1,3920.29×
Utah1,3530.3×
Montana9750.71×
West Virginia8440.36×
Idaho8330.33×
New Mexico7990.32×
Hawaii6220.29×
New Hampshire6090.31×
Maine5390.3×
Rhode Island5130.32×
Washington, District of Columbia4870.33×
Delaware4840.35×
Alaska4710.44×
Wyoming3380.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mall of America audience
BrandAffinityCategory
Nasal cavity5.78×Health
James Butler (American football)21.66×Sports
Saving1.72×Business & Career
Mothercare1.64×Kids & Family
Mortgage insurance1.73×Business & Career
Arnold Palmer2.29×Sports
Cachorro1.99×Pets & Animals
Voltron: Legendary Defender5.61×Movies & TV
Fox & Friends1.7×Movies & TV
Islamism4.89×Politics & Society
Information technology consulting2.04×Technology & Electronics
Tuscany1.89×Travel & Leisure
English literature1.84×Literature
South Asian cuisine2.18×Food & Beverages
Hydration pack4.62×Sports
Alaskan Husky3.77×Pets & Animals
Assassin's Creed: Brotherhood2.65×Games
Gaelic football1.62×Sports
The Haunted2.68×Music & Radio
Mad About You2.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mall of America audience
TraitClusterScore
Price SensitivityPREMIUM1.37
Family OrientationCONSERVATISM1.31
Convenience OrientationPREMIUM1.28
TravellingTHRILL1.19
Community OrientationOPEN1.18
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Mall of America
CountryShare
United States59.8%
Canada18.3%
United Kingdom4.6%

See Mall of America audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does Mall of America have in United States?

Mall of America has an estimated audience of 498,319 people in United States, concentrated in Minnesota and Illinois.

What is the gender split and age of Mall of America fans?

72.1% of Mall of America fans are female, 27.9% are male, with an average age of 36.7 years.

Which brands do Mall of America fans like most?

Mall of America fans show strongest brand affinity for Nasal cavity (5.78×), James Butler (American football) (21.66×), and Saving (1.72×) over the country average.

Where do Mall of America fans live in United States?

Mall of America fans in United States are most concentrated in Minnesota (reach 133,565), Illinois (reach 22,285), and Wisconsin (reach 21,697). These three regions account for the largest share of the active audience.

What other brands do Mall of America fans also like?

Beyond Mall of America itself, the audience over-indexes on James Butler (American football) (21.66×), Saving (1.72×), Mothercare (1.64×), and Mortgage insurance (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mall of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.