Mandopop Audience in United States

Mandopop logo

Mandopop has an estimated audience of 730,348 people in United States. 57.3% are female, 42.7% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: Hilversum, Home equity, Combat sport, Natural rubber, Edvard Grieg.

The average Mandopop fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hilversum, Home equity, Combat sport, with strongest over-indexing on Hilversum (196.57× the country average). Demographically, the Mandopop audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Mandopop fans

Demographic split for Mandopop audience in United States
MetricValue
Female57.3%
Male42.7%
Average age33.7
Estimated audience size730,348

Audience persona

The typical Mandopop fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hilversum.

Top regions in United States

Top regions ranked by reach for Mandopop in United States
RegionReachAffinity
California100,4041.25×
New York40,7091×
Texas34,2550.55×
Florida21,4520.43×
Washington16,8661.15×
Virginia15,7040.88×
Massachusetts15,6321.09×
Illinois15,6180.64×
Pennsylvania14,8680.6×
New Jersey13,0370.7×
Ohio11,9020.53×
Georgia11,8530.53×
North Carolina11,6360.53×
Maryland10,5120.84×
Arizona8,3630.56×
Michigan8,1070.42×
Minnesota6,9270.66×
Tennessee6,6430.45×
Oregon6,3610.76×
Wisconsin5,8920.54×
Indiana5,7500.43×
Missouri5,5680.47×
Colorado5,3390.46×
Mississippi5,3210.88×
Connecticut5,3080.72×
South Carolina5,2070.47×
Louisiana5,1250.54×
Oklahoma5,0080.62×
Kentucky4,9290.54×
Alabama4,7710.47×
Arkansas4,7270.79×
Iowa4,4940.75×
West Virginia4,3931.29×
Alaska4,3842.81×
Kansas4,0570.7×
Idaho4,0561.11×
Utah4,0230.62×
Hawaii3,8751.23×
Montana3,8211.89×
New Mexico3,8201.04×
South Dakota3,7722.23×
North Dakota3,6722.45×
New Hampshire3,6191.26×
Wyoming3,5533.28×
Nebraska3,5440.97×
Nevada3,5140.5×
Rhode Island3,4951.5×
Maine3,4931.34×
Vermont3,4382.68×
Delaware3,1301.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mandopop audience
BrandAffinityCategory
Hilversum196.57×Travel & Leisure
Home equity4.86×Home & Garden
Combat sport3.61×Sports
Natural rubber4.58×Cars & Mobility
Edvard Grieg46.57×Literature
Home construction2.14×Home & Garden
Elsword18.53×Games
Minnesota1.93×Travel & Leisure
Bank account2.7×Business & Career
Urban Outfitters1.58×Shopping
JDSU2.59×Business & Career
Nationality1.76×Politics & Society
Staycation2.36×Home & Garden
Cam Ward2.74×Sports
Steampunk3.47×Fashion & Accessoires
Justice1.85×Politics & Society
Mothercare2.04×Kids & Family
Regional styles of Mexican music1.76×Music & Radio
Home staging3.25×Home & Garden
Panama2.16×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mandopop audience
TraitClusterScore
Luxury OrientationPREMIUM2.21
Risk AppetiteTHRILL1.97
LGBTQ+ IdentityOPEN1.66
TravellingTHRILL1.47
Early Adopter MentalityPOWER1.47
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Mandopop
CountryShare
China26.7%
Taiwan20.5%
Japan10.2%

See Mandopop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Mandopop have in United States?

Mandopop has an estimated audience of 730,348 people in United States, concentrated in California and New York.

What is the gender split and age of Mandopop fans?

57.3% of Mandopop fans are female, 42.7% are male, with an average age of 33.7 years.

Which brands do Mandopop fans like most?

Mandopop fans show strongest brand affinity for Hilversum (196.57×), Home equity (4.86×), and Combat sport (3.61×) over the country average.

Where do Mandopop fans live in United States?

Mandopop fans in United States are most concentrated in California (reach 100,404), New York (reach 40,709), and Texas (reach 34,255). These three regions account for the largest share of the active audience.

What other brands do Mandopop fans also like?

Beyond Mandopop itself, the audience over-indexes on Home equity (4.86×), Combat sport (3.61×), Natural rubber (4.58×), and Edvard Grieg (46.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandopop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.