Rascasse Audience Intelligence

Mandopop Audience in United States

A data profile of the people who buy, follow and care about Mandopop in United States — modelled from more than twelve digital signal sources. Mandopop has an estimated audience of 730,348 people in United States.

#358among Musical genre in United States#9885among Topic in United States#3923in Music & Radio

The average Mandopop fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Malaysia, Angelababy, Viola Davis, with strongest over-indexing on Malaysia (22.03× the country average).

Demographically, the Mandopop audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mandopop fan in United States is more female, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Malaysia.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mandopop profile in United States.

Audience size
730K
in United States
Gender
57.3%♀
42.7% male
Age
33.7
average years
Country rank
#29130
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mandopop fans

57.3% are female, 42.7% are male, average age 33.7.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Mandopop audience in United States
MetricValue
Female57.3%
Male42.7%
Average age33.7
Estimated audience size730,348
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Mandopop audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Mandopop audience comes from United States.

Worldwide audience distribution share by country for Mandopop
CountryShare
China26.7%
Taiwan20.5%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mandopop audience in United States is strongest.

Fig. 05

Top regions by affinity

Mandopop fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.34×
02Alaska~2K1.31×
03Vermont~2K1.26×
04North Dakota~2K1.20×
05Washington~20K1.15×
06South Dakota~2K1.14×
07Delaware~2K1.11×
08Montana~2K1.10×
09Rhode Island~3K1.09×
10Hawaii~3K1.08×
11West Virginia~4K1.07×
12Maine~3K1.07×
13Washington, District of Columbia~2K1.07×
14New York~40K1.06×
15New Hampshire~3K1.06×
16Massachusetts~10K1.02×
17Idaho~4K1.02×
18New Mexico~4K1.01×
19Nebraska~4K1.00×
20Mississippi~6K0.98×
21Virginia~20K0.96×
22Maryland~10K0.96×
23Oregon~8K0.96×
24Arkansas~6K0.96×
25Connecticut~7K0.95×
26Iowa~6K0.94×
27Kansas~5K0.94×
28Oklahoma~7K0.92×
29Utah~6K0.92×
30Louisiana~9K0.91×
31Nevada~6K0.91×
32Minnesota~9K0.90×
33Kentucky~8K0.90×
34Alabama~9K0.89×
35South Carolina~10K0.88×
36Missouri~10K0.87×
37Wisconsin~10K0.87×
38New Jersey~20K0.86×
39Arizona~10K0.86×
40Colorado~10K0.86×
41Illinois~20K0.85×
42Tennessee~10K0.85×
43Indiana~10K0.85×
44Georgia~20K0.83×
45Pennsylvania~20K0.82×
46Michigan~20K0.82×
47Ohio~20K0.81×
48North Carolina~20K0.81×
49Texas~50K0.73×
50Florida~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Mandopop, United States
0.69×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mandopop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mandopop audience
#·InterestCategoryAffinity×
01AngelababyFashion & Accessoires119.34×
02EnyaMusic & Radio38.70×
03LG TVTechnology & Electronics32.71×
04Viola DavisMovies & TV31.86×
05Vietnam AirlinesTravel & Leisure26.26×
06KiltFashion & Accessoires23.94×
07BeijingTravel & Leisure22.11×
08MalaysiaTravel & Leisure22.03×
09CantopopMusic & Radio20.35×
10Bob RossMovies & TV20.00×
11SiriTechnology & Electronics17.70×
12WeChatInternet & Social Media16.32×
13TaobaoShopping12.81×
14J-popMusic & Radio9.76×
15TaiwanTravel & Leisure9.64×
16UniqloShopping7.64×
17Hello KittyKids & Family6.90×
18Chinese cuisineFood & Beverages5.60×
19Property finderHome & Garden4.39×
20Stand-up comedyMovies & TV2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mandopop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mandopop audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.62×
TravellingTHRILL1.54×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mandopop audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
Quality AwarenessPREMIUM0.82×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mandopop have in United States?

Mandopop has an estimated audience of 730,348 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mandopop fans?

57.3% of Mandopop fans are female, 42.7% are male, with an average age of 33.7 years.

03

Which brands do Mandopop fans like most?

Mandopop fans show strongest brand affinity for Malaysia (22.03×), Angelababy (119.34×), and Viola Davis (31.86×) over the country average.

04

Where do Mandopop fans live in United States?

Mandopop fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mandopop fans also like?

Beyond Mandopop itself, the audience over-indexes on Angelababy (119.34×), Viola Davis (31.86×), Beijing (22.11×), and Enya (38.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Mandopop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandopop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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