Manitowoc, Wisconsin Audience in United States

Manitowoc, Wisconsin logo

Manitowoc, Wisconsin has an estimated audience of 534,392 people in United States. 45.7% are female, 54.3% are male, average age 42.6. Top regions: Wisconsin, Illinois, Texas. Top brand affinities: Who Wants to Be a Millionaire?, Minnesota, Mad About You, Alaska, Elsword.

The average Manitowoc, Wisconsin fan in United States is 42.6 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Texas. Top brand affinities include Who Wants to Be a Millionaire?, Minnesota, Mad About You, with strongest over-indexing on Who Wants to Be a Millionaire? (14.62× the country average). Demographically, the Manitowoc, Wisconsin audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Manitowoc, Wisconsin fans

Demographic split for Manitowoc, Wisconsin audience in United States
MetricValue
Female45.7%
Male54.3%
Average age42.6
Estimated audience size534,392

Audience persona

The typical Manitowoc, Wisconsin fan in United States is balanced, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Manitowoc, Wisconsin in United States
RegionReachAffinity
Wisconsin181,84422.62×
Illinois34,7621.95×
Texas19,4920.42×
Minnesota18,5282.42×
Michigan18,3101.31×
California17,0450.29×
Florida15,8490.44×
Ohio9,8590.6×
New York9,5340.32×
Pennsylvania9,4550.53×
Iowa7,5051.7×
Indiana7,2770.75×
North Carolina6,7090.42×
Georgia6,3850.39×
Virginia5,6240.43×
Missouri5,5870.65×
Tennessee5,1530.48×
Arizona5,0000.46×
Washington4,6280.43×
Colorado4,3840.52×
Louisiana3,6580.53×
Maryland3,6060.39×
Massachusetts3,5800.34×
New Jersey3,4940.26×
Kentucky3,4660.52×
Alabama3,1220.42×
South Carolina3,0000.37×
Oregon2,6170.43×
Oklahoma2,5940.44×
Kansas2,4300.58×
Arkansas2,2040.5×
Nevada1,9980.39×
Utah1,9870.42×
Nebraska1,6790.63×
Mississippi1,6140.37×
Connecticut1,5290.29×
Idaho1,2150.45×
West Virginia9990.4×
New Mexico9890.37×
Montana9560.64×
South Dakota8720.71×
Hawaii8670.38×
North Dakota8210.75×
Alaska7480.65×
Washington, District of Columbia7200.45×
Maine7150.37×
New Hampshire7130.34×
Rhode Island5300.31×
Wyoming4580.58×
Delaware4030.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manitowoc, Wisconsin audience
BrandAffinityCategory
Who Wants to Be a Millionaire?14.62×Movies & TV
Minnesota1.84×Travel & Leisure
Mad About You12.56×Movies & TV
Alaska1.65×Travel & Leisure
Elsword14.62×Games
MK3.73×Music & Radio
Israel1.68×Travel & Leisure
Wikia1.55×Internet & Social Media
Governor of Michigan3.36×Politics & Society
Goop2.3×Internet & Social Media
Hipster4.11×Politics & Society
Home staging2.23×Home & Garden
Fairy godmother3.15×Literature
Noodle (Gorillaz)1.5×Music & Radio
Jaws2.28×Movies & TV
WESH1.98×Movies & TV
ABC 7 Chicago1.72×Movies & TV
Tuscany2.73×Travel & Leisure
Keith Stanfield2.54×Movies & TV
Pro-Ject1.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manitowoc, Wisconsin audience
TraitClusterScore
Urban LifestyleOPEN1.16
Need for SecurityCONSERVATISM1.16
ExtroversionTHRILL1.14
Community OrientationOPEN1.08
Risk AppetiteTHRILL1.08
PatriotismCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Manitowoc, Wisconsin
CountryShare
United States97.2%
Germany2.8%
Italy0.1%

See Manitowoc, Wisconsin audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Manitowoc, Wisconsin have in United States?

Manitowoc, Wisconsin has an estimated audience of 534,392 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Manitowoc, Wisconsin fans?

45.7% of Manitowoc, Wisconsin fans are female, 54.3% are male, with an average age of 42.6 years.

Which brands do Manitowoc, Wisconsin fans like most?

Manitowoc, Wisconsin fans show strongest brand affinity for Who Wants to Be a Millionaire? (14.62×), Minnesota (1.84×), and Mad About You (12.56×) over the country average.

Where do Manitowoc, Wisconsin fans live in United States?

Manitowoc, Wisconsin fans in United States are most concentrated in Wisconsin (reach 181,844), Illinois (reach 34,762), and Texas (reach 19,492). These three regions account for the largest share of the active audience.

What other brands do Manitowoc, Wisconsin fans also like?

Beyond Manitowoc, Wisconsin itself, the audience over-indexes on Minnesota (1.84×), Mad About You (12.56×), Alaska (1.65×), and Elsword (14.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manitowoc, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.