Mānuka honey Audience in United States
Mānuka honey has an estimated audience of 516,791 people in United States. 70.2% are female, 29.8% are male, average age 45.2. Top brand affinities: New Zealand, Human hair growth, Water, Hair follicle, Life extension.
Top brand affinities include New Zealand, Human hair growth, Water, with strongest over-indexing on New Zealand (8.83× the country average). Demographically, the Mānuka honey audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Mānuka honey fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 45.2 |
| Estimated audience size | 516,791 |
Audience persona
The typical Mānuka honey fan in United States is more female, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for New Zealand.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Zealand | 8.83× | Travel & Leisure |
| Human hair growth | 5.01× | Health |
| Water | 2.54× | Food & Beverages |
| Hair follicle | 4.19× | Beauty & Wellness |
| Life extension | 6.59× | Health |
| Fox News Channel | 2.02× | Movies & TV |
| Nature | 2.14× | Home & Garden |
| Whole Foods Market | 2.66× | Shopping |
| Cholesterol | 5.8× | Food & Beverages |
| Skin care | 2.9× | Beauty & Wellness |
| Essential oil | 4.85× | Home & Garden |
| Natural product | 3.5× | Food & Beverages |
| Medicine | 2.12× | Business & Career |
| Skin | 2.4× | Beauty & Wellness |
| Ageing | 3.7× | Beauty & Wellness |
| Supernaturals | 5.3× | Health |
| Costco | 2.26× | Shopping |
| Therapy | 2.3× | Health |
| Moisturizer | 3.67× | Home & Garden |
| Scooby-Doo | 3.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.76 |
| Price Sensitivity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.45 |
| Creativity | OPEN | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 11.3% |
| Austria | 6.4% |
See Mānuka honey audiences in other countries
More Sweet audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Mānuka honey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.