Maple syrup Audience in United States

Maple syrup has an estimated audience of 3,339,757 people in United States. 67.7% are female, 32.3% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Dollar General, Texas Roadhouse, Kroger, IHOP, Menards.

The average Maple syrup fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dollar General, Texas Roadhouse, Kroger, with strongest over-indexing on Dollar General (2.28× the country average). Demographically, the Maple syrup audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Maple syrup fans

Demographic split for Maple syrup audience in United States
MetricValue
Female67.7%
Male32.3%
Average age44.0
Estimated audience size3,339,757

Audience persona

The typical Maple syrup fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Maple syrup in United States
RegionReachAffinity
California380,9731.04×
Texas270,6660.94×
New York238,2181.28×
Florida212,6280.94×
Pennsylvania105,7360.94×
Illinois100,2110.9×
Michigan93,1001.07×
Massachusetts86,6461.32×
Ohio85,7600.83×
Georgia84,6390.82×
New Jersey84,6271×
North Carolina79,0960.79×
Virginia74,6470.92×
Washington65,6750.98×
Wisconsin51,7201.03×
Indiana51,7090.85×
Tennessee50,0750.75×
Arizona49,5120.73×
Minnesota48,4761.01×
Maryland48,1530.84×
Colorado40,6840.77×
Missouri39,4050.73×
Connecticut37,4151.12×
South Carolina36,5560.73×
Vermont35,4576.05×
Oregon35,2480.92×
Louisiana32,6300.76×
Kentucky31,8490.76×
Alabama31,6010.68×
Oklahoma30,0700.81×
New Hampshire29,0742.21×
Nevada25,9800.8×
Utah25,5660.85×
Maine24,0902.01×
Arkansas20,7920.76×
Iowa20,7200.75×
Kansas19,6470.75×
Mississippi19,3930.7×
Idaho14,1980.85×
West Virginia12,2910.79×
Nebraska12,1490.73×
New Mexico11,7220.7×
Hawaii11,3630.79×
Rhode Island10,5010.99×
Washington, District of Columbia7,8870.79×
Montana6,6280.72×
Delaware6,4630.7×
North Dakota5,5360.81×
South Dakota5,3350.69×
Alaska5,1140.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maple syrup audience
BrandAffinityCategory
Dollar General2.28×Shopping
Texas Roadhouse2.16×Food & Beverages
Kroger2.32×Food & Beverages
IHOP2.91×Food & Beverages
Menards2.4×Home & Garden
Publix2.53×Shopping
Made in USA2.76×Business & Career
Singer-songwriter1.87×Music & Radio
Dentistry2.52×Business & Career
Real property2.38×Home & Garden
Take-out2.07×Food & Beverages
Meijer2.71×Shopping
Hormone3.35×Health
Organic food1.75×Food & Beverages
Breakfast1.88×Food & Beverages
Wegmans3.12×Shopping
Dollar Tree1.65×Shopping
J. C. Penney2.02×Shopping
Ace Hardware2.07×Home & Garden
Microwave oven2.46×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maple syrup audience
TraitClusterScore
IndulgenceJOY1.41
Price SensitivityPREMIUM1.38
Healthy LifestyleBALANCE1.36
Family OrientationCONSERVATISM1.33
DIY MentalityTHRILL1.3
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Maple syrup
CountryShare
United States50.8%
Taiwan9.6%
Canada8.9%

See Maple syrup audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Maple syrup have in United States?

Maple syrup has an estimated audience of 3,339,757 people in United States, concentrated in California and Texas.

What is the gender split and age of Maple syrup fans?

67.7% of Maple syrup fans are female, 32.3% are male, with an average age of 44.0 years.

Which brands do Maple syrup fans like most?

Maple syrup fans show strongest brand affinity for Dollar General (2.28×), Texas Roadhouse (2.16×), and Kroger (2.32×) over the country average.

Where do Maple syrup fans live in United States?

Maple syrup fans in United States are most concentrated in California (reach 380,973), Texas (reach 270,666), and New York (reach 238,218). These three regions account for the largest share of the active audience.

What other brands do Maple syrup fans also like?

Beyond Maple syrup itself, the audience over-indexes on Texas Roadhouse (2.16×), Kroger (2.32×), IHOP (2.91×), and Menards (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maple syrup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.