Rascasse Audience Intelligence

Maple syrup Audience in United States

A data profile of the people who buy, follow and care about Maple syrup in United States — modelled from more than twelve digital signal sources. Maple syrup has an estimated audience of 3,339,757 people in United States.

#39among Sweet in United States#4804among Topic in United States#606in Food & Beverages

The average Maple syrup fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microwave oven, Baking powder, Non-alcoholic beverage, with strongest over-indexing on Microwave oven (3.82× the country average).

Demographically, the Maple syrup audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maple syrup fan in United States is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maple syrup profile in United States.

Audience size
3.3M
in United States
Gender
67.7%♀
32.3% male
Age
44.0
average years
Country rank
#9397
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maple syrup fans

67.7% are female, 32.3% are male, average age 44.0.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Maple syrup audience in United States
MetricValue
Female67.7%
Male32.3%
Average age44.0
Estimated audience size3,339,757
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Maple syrup audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Maple syrup audience comes from United States.

Worldwide audience distribution share by country for Maple syrup
CountryShare
United States50.4%
Taiwan9.5%
Canada8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maple syrup audience in United States is strongest.

Fig. 05

Top regions by affinity

Maple syrup fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K6.24×
02New Hampshire~30K2.16×
03Maine~20K2.00×
04Massachusetts~80K1.25×
05New York~200K1.17×
06Connecticut~40K1.09×
07Minnesota~50K1.06×
08Wisconsin~50K1.04×
09Michigan~90K0.99×
10Rhode Island~10K0.98×
11California~400K0.96×
12New Jersey~80K0.95×
13Washington~60K0.92×
14North Dakota~6K0.92×
15Pennsylvania~100K0.91×
16Texas~300K0.90×
17Oregon~30K0.87×
18Alaska~6K0.87×
19Florida~200K0.86×
20Virginia~70K0.86×
21Idaho~10K0.86×
22Illinois~90K0.84×
23Georgia~90K0.84×
24Indiana~50K0.84×
25Maryland~50K0.84×
26Utah~20K0.83×
27West Virginia~10K0.83×
28Oklahoma~30K0.82×
29Hawaii~10K0.82×
30Montana~8K0.82×
31Kansas~20K0.81×
32South Dakota~6K0.81×
33Ohio~80K0.80×
34North Carolina~80K0.79×
35Nevada~30K0.79×
36Iowa~20K0.79×
37Delaware~7K0.79×
38Nebraska~10K0.78×
39Kentucky~30K0.77×
40Arkansas~20K0.77×
41Louisiana~30K0.76×
42Washington, District of Columbia~8K0.76×
43New Mexico~10K0.75×
44Arizona~50K0.74×
45Colorado~40K0.74×
46South Carolina~40K0.74×
47Mississippi~20K0.73×
48Tennessee~50K0.72×
49Missouri~40K0.72×
50Alabama~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Maple syrup, United States
0.71×1.00×6.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maple syrup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maple syrup audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages8.47×
02Microwave ovenHome & Garden3.82×
03Non-alcoholic beverageFood & Beverages3.69×
04HypermarketShopping2.82×
05Hardware storeHome & Garden2.21×
06PharmacyBusiness & Career2.06×
07Charitable organizationPolitics & Society2.02×
08Ace HardwareHome & Garden2.00×
09BreakfastFood & Beverages1.93×
10BakeryFood & Beverages1.93×
11Discount storesShopping1.92×
12Organic foodFood & Beverages1.81×
13GeneticsKids & Family1.80×
14Snack foodFood & Beverages1.80×
15SupermarketShopping1.73×
16Trader Joe'sShopping1.72×
17Pizza HutFood & Beverages1.71×
18Nonprofit organizationPolitics & Society1.62×
19GrillingFood & Beverages1.60×
20SubwayFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maple syrup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maple syrup audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
IndulgenceJOY1.56×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maple syrup audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maple syrup have in United States?

Maple syrup has an estimated audience of 3,339,757 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maple syrup fans?

67.7% of Maple syrup fans are female, 32.3% are male, with an average age of 44.0 years.

03

Which brands do Maple syrup fans like most?

Maple syrup fans show strongest brand affinity for Microwave oven (3.82×), Baking powder (8.47×), and Non-alcoholic beverage (3.69×) over the country average.

04

Where do Maple syrup fans live in United States?

Maple syrup fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maple syrup fans also like?

Beyond Maple syrup itself, the audience over-indexes on Baking powder (8.47×), Non-alcoholic beverage (3.69×), Trader Joe's (1.72×), and Organic food (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Maple syrup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maple syrup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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