Mares (scuba gear company) Audience in United States

Mares (scuba gear company) logo

Mares (scuba gear company) has an estimated audience of 386,751 people in United States. 49.2% are female, 50.8% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Product design, Google Home, Wok, UK garage.

The average Mares (scuba gear company) fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Product design, Google Home, with strongest over-indexing on Hibachi (61.88× the country average). Demographically, the Mares (scuba gear company) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Mares (scuba gear company) fans

Demographic split for Mares (scuba gear company) audience in United States
MetricValue
Female49.2%
Male50.8%
Average age38.5
Estimated audience size386,751

Audience persona

The typical Mares (scuba gear company) fan in United States is balanced, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Mares (scuba gear company) in United States
RegionReachAffinity
California48,7301.15×
Texas36,1181.09×
Florida35,0051.34×
New York21,5191×
Michigan20,4332.02×
Massachusetts19,7142.59×
Illinois11,9020.92×
Pennsylvania11,1030.85×
Georgia10,9340.92×
Ohio10,8830.91×
North Carolina10,3050.89×
Virginia9,0520.96×
New Jersey8,2930.84×
Washington7,8751.02×
Tennessee7,6110.98×
Arizona7,4950.95×
Maryland6,3720.96×
Indiana6,2280.88×
Missouri5,7070.92×
Colorado5,5940.92×
South Carolina5,1760.89×
Minnesota4,9200.89×
Wisconsin4,8840.84×
Alabama4,8660.9×
Louisiana4,7970.96×
Kentucky4,6320.96×
Oregon4,4060.99×
Oklahoma4,1000.95×
Connecticut3,7230.96×
Utah3,2630.94×
Nevada3,1690.85×
Mississippi2,9850.94×
Rhode Island2,9522.4×
Arkansas2,8720.9×
Kansas2,8000.92×
Iowa2,6910.84×
Hawaii1,9851.19×
New Mexico1,7610.91×
Idaho1,7000.88×
New Hampshire1,5781.04×
Nebraska1,5530.8×
West Virginia1,5060.84×
Maine1,1390.82×
Washington, District of Columbia1,0760.93×
Montana8570.8×
Delaware8150.76×
South Dakota6550.73×
Alaska6400.77×
Vermont5820.86×
North Dakota5520.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mares (scuba gear company) audience
BrandAffinityCategory
Hibachi61.88×Food & Beverages
Product design6.91×Business & Career
Google Home12.84×Technology & Electronics
Wok12.66×Food & Beverages
UK garage9.9×Music & Radio
Goop9.07×Internet & Social Media
No Escape (1994 film)18.77×Movies & TV
Historic site5.72×Arts & Culture
Hipster12.66×Politics & Society
Ira Glass22.51×Music & Radio
Governor of Michigan9.6×Politics & Society
Combat sport2.04×Sports
Isometric exercise10.55×Sports
Justice3.36×Politics & Society
Nationality2.48×Politics & Society
JDSU3.47×Business & Career
Grace Slick9.47×Music & Radio
Pro-Ject4.17×Music & Radio
Gift registry13.06×Kids & Family
Cherish (group)10.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mares (scuba gear company) audience
TraitClusterScore
Risk AppetiteTHRILL2.02
SustainabilityBALANCE1.91
PatriotismCONSERVATISM1.45
Sports ActivityPOWER1.33
Urban LifestyleOPEN1.31
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Mares (scuba gear company)
CountryShare
Italy28.3%
Japan13.6%
United States10.5%

See Mares (scuba gear company) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mares (scuba gear company) have in United States?

Mares (scuba gear company) has an estimated audience of 386,751 people in United States, concentrated in California and Texas.

What is the gender split and age of Mares (scuba gear company) fans?

49.2% of Mares (scuba gear company) fans are female, 50.8% are male, with an average age of 38.5 years.

Which brands do Mares (scuba gear company) fans like most?

Mares (scuba gear company) fans show strongest brand affinity for Hibachi (61.88×), Product design (6.91×), and Google Home (12.84×) over the country average.

Where do Mares (scuba gear company) fans live in United States?

Mares (scuba gear company) fans in United States are most concentrated in California (reach 48,730), Texas (reach 36,118), and Florida (reach 35,005). These three regions account for the largest share of the active audience.

What other brands do Mares (scuba gear company) fans also like?

Beyond Mares (scuba gear company) itself, the audience over-indexes on Product design (6.91×), Google Home (12.84×), Wok (12.66×), and UK garage (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mares (scuba gear company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.