Rascasse Audience Intelligence

Mares (scuba gear company) Target Market in United States

A data profile of the people who buy, follow and care about Mares (scuba gear company) in United States — modelled from more than twelve digital signal sources. Mares (scuba gear company) has an estimated audience of 398,166 people in United States.

#4317among Brand in United States#4139in Sports

The average Mares (scuba gear company) fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Major League Soccer, Sabo Skirt, Jonathan Groff, with strongest over-indexing on Major League Soccer (21.07× the country average).

Demographically, the Mares (scuba gear company) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mares (scuba gear company) fan in United States is balanced, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Major League Soccer.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mares (scuba gear company) profile in United States.

Audience size
398K
in United States
Gender
49.2%♀
50.8% male
Age
38.5
average years
Country rank
#41728
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mares (scuba gear company)

49.2% are female, 50.8% are male, average age 38.5.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Mares (scuba gear company) audience in United States
MetricValue
Female49.2%
Male50.8%
Average age38.5
Estimated audience size398,166
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Mares (scuba gear company) audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Mares (scuba gear company) audience comes from United States.

Worldwide audience distribution share by country for Mares (scuba gear company)
CountryShare
Italy26.8%
Japan13.9%
United States10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mares (scuba gear company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mares (scuba gear company) customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K2.36×
02Rhode Island~3K2.14×
03Michigan~20K1.75×
04Florida~40K1.58×
05Hawaii~2K1.15×
06California~50K1.12×
07Texas~30K1.04×
08New Hampshire~2K1.04×
09Tennessee~8K1.03×
10Arkansas~3K0.99×
11Connecticut~4K0.98×
12Kentucky~5K0.97×
13Utah~3K0.97×
14Louisiana~5K0.96×
15Kansas~3K0.96×
16Oklahoma~4K0.95×
17Virginia~9K0.94×
18Washington~7K0.94×
19Missouri~6K0.94×
20Oregon~4K0.94×
21Mississippi~3K0.94×
22New York~20K0.93×
23New Mexico~2K0.93×
24Montana<1K0.93×
25Vermont<1K0.93×
26Maryland~6K0.92×
27Alaska<1K0.92×
28Georgia~10K0.91×
29Idaho~2K0.91×
30Arizona~7K0.90×
31Indiana~6K0.90×
32Iowa~3K0.90×
33Washington, District of Columbia~1K0.90×
34Illinois~10K0.89×
35North Carolina~10K0.89×
36Alabama~5K0.89×
37West Virginia~2K0.89×
38Colorado~5K0.88×
39South Carolina~5K0.88×
40Minnesota~5K0.88×
41North Dakota<1K0.88×
42Ohio~10K0.87×
43Nebraska~2K0.87×
44Maine~1K0.87×
45Delaware<1K0.87×
46Pennsylvania~10K0.86×
47Wisconsin~5K0.86×
48South Dakota<1K0.86×
49New Jersey~8K0.85×
50Nevada~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Mares (scuba gear company), United States
0.84×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mares (scuba gear company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mares (scuba gear company) audience
#·InterestCategoryAffinity×
01Sabo SkirtFashion & Accessoires97.58×
02Charles BukowskiLiterature40.56×
03Joe CockerMusic & Radio24.52×
04Jonathan GroffMovies & TV23.57×
05Major League SoccerSports21.07×
06Women's soccerSports21.07×
07Mikaela ShiffrinSports17.40×
08FIS Alpine Ski World CupSports17.38×
09Tracy ChapmanMusic & Radio17.38×
10Cat StevensMusic & Radio17.38×
11Knee padHealth14.76×
12Little Miss SunshineMovies & TV13.02×
13Stephen HawkingBusiness & Career8.07×
14Scuba divingTravel & Leisure5.20×
15Extreme sportSports4.77×
16Sustainable energyHome & Garden4.66×
17IslandTravel & Leisure3.90×
18Renewable energyBusiness & Career3.69×
19Bass guitarMusic & Radio2.72×
20AirbnbTravel & Leisure1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mares (scuba gear company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mares (scuba gear company) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.29×
PatriotismCONSERVATISM2.29×
Risk AppetiteTHRILL2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mares (scuba gear company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
TraditionCONSERVATISM0.89×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mares (scuba gear company)'s target market in United States?

Mares (scuba gear company)'s target market in United States covers an estimated 398,166 people, concentrated in California and Florida.

02

What is the gender split and age of Mares (scuba gear company) customers?

49.2% of the Mares (scuba gear company) audience are female, 50.8% are male, with an average age of 38.5 years.

03

Which brands do Mares (scuba gear company) fans like most?

Mares (scuba gear company) fans show strongest brand affinity for Major League Soccer (21.07×), Sabo Skirt (97.58×), and Jonathan Groff (23.57×) over the country average.

04

Where do Mares (scuba gear company) fans live in United States?

Mares (scuba gear company) fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mares (scuba gear company) fans also like?

Beyond Mares (scuba gear company) itself, the audience over-indexes on Sabo Skirt (97.58×), Jonathan Groff (23.57×), Women's soccer (21.07×), and FIS Alpine Ski World Cup (17.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mares (scuba gear company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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