Masala chai Audience in United States
Masala chai has an estimated audience of 835,247 people in United States. 70.6% are female, 29.4% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Capital One, Google Maps, Indeed.com, Honda HR-V.
The average Masala chai fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Capital One, Google Maps, with strongest over-indexing on Kia Sportage (28.95× the country average). Demographically, the Masala chai audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Masala chai fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 37.5 |
| Estimated audience size | 835,247 |
Audience persona
The typical Masala chai fan in United States is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 106,055 | 1.15× |
| Texas | 69,774 | 0.97× |
| New York | 63,977 | 1.37× |
| Florida | 48,913 | 0.86× |
| Illinois | 34,089 | 1.23× |
| Pennsylvania | 33,121 | 1.18× |
| North Carolina | 28,675 | 1.14× |
| Ohio | 26,237 | 1.02× |
| Virginia | 25,216 | 1.24× |
| New Jersey | 25,212 | 1.19× |
| Georgia | 24,627 | 0.96× |
| Washington | 23,121 | 1.38× |
| Massachusetts | 22,084 | 1.34× |
| Michigan | 21,207 | 0.97× |
| Maryland | 17,191 | 1.2× |
| Tennessee | 16,069 | 0.96× |
| Indiana | 15,294 | 1× |
| Minnesota | 14,533 | 1.21× |
| Arizona | 14,253 | 0.84× |
| Missouri | 13,992 | 1.04× |
| Wisconsin | 13,881 | 1.1× |
| Colorado | 13,878 | 1.05× |
| Oregon | 12,324 | 1.29× |
| South Carolina | 10,197 | 0.81× |
| Connecticut | 10,193 | 1.22× |
| Utah | 8,469 | 1.13× |
| Kentucky | 8,221 | 0.79× |
| Oklahoma | 7,640 | 0.82× |
| Alabama | 7,618 | 0.65× |
| Louisiana | 7,234 | 0.67× |
| Kansas | 6,987 | 1.06× |
| Nevada | 6,893 | 0.85× |
| Iowa | 6,722 | 0.98× |
| Arkansas | 5,476 | 0.8× |
| Nebraska | 3,859 | 0.92× |
| Idaho | 3,696 | 0.88× |
| Washington, District of Columbia | 3,665 | 1.46× |
| Mississippi | 3,616 | 0.53× |
| New Hampshire | 3,578 | 1.09× |
| Hawaii | 3,561 | 0.99× |
| New Mexico | 3,267 | 0.78× |
| Maine | 3,156 | 1.05× |
| Rhode Island | 2,483 | 0.93× |
| West Virginia | 2,442 | 0.63× |
| Delaware | 2,151 | 0.93× |
| Montana | 2,036 | 0.88× |
| Vermont | 1,725 | 1.18× |
| Alaska | 1,625 | 0.91× |
| South Dakota | 1,485 | 0.77× |
| North Dakota | 1,361 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 28.95× | Cars & Mobility |
| Capital One | 4.05× | Business & Career |
| Google Maps | 3.8× | Internet & Social Media |
| Indeed.com | 3.46× | Business & Career |
| Honda HR-V | 19.3× | Cars & Mobility |
| Autism Awareness | 6.42× | Health |
| Diabetes mellitus awareness | 4.42× | Health |
| Circle K | 4.55× | Shopping |
| Hormone | 5.21× | Health |
| AccuWeather | 3.94× | Home & Garden |
| Google News | 3.49× | News |
| Pre-school playgroup | 19.61× | Kids & Family |
| Singer-songwriter | 2.29× | Music & Radio |
| Diane Keaton | 3.45× | Movies & TV |
| Enterprise Rent-A-Car | 3.35× | Cars & Mobility |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| CarGurus | 3.17× | Cars & Mobility |
| Khan Academy | 4.53× | Business & Career |
| Hobby Lobby | 2.1× | Home & Garden |
| Beetlejuice | 2.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.75 |
| Sustainability | BALANCE | 1.74 |
| Urban Lifestyle | OPEN | 1.72 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Indulgence | JOY | 1.53 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| India | 16.3% |
| Japan | 7.4% |
See Masala chai audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Masala chai have in United States?
Masala chai has an estimated audience of 835,247 people in United States, concentrated in California and Texas.
What is the gender split and age of Masala chai fans?
70.6% of Masala chai fans are female, 29.4% are male, with an average age of 37.5 years.
Which brands do Masala chai fans like most?
Masala chai fans show strongest brand affinity for Kia Sportage (28.95×), Capital One (4.05×), and Google Maps (3.8×) over the country average.
Where do Masala chai fans live in United States?
Masala chai fans in United States are most concentrated in California (reach 106,055), Texas (reach 69,774), and New York (reach 63,977). These three regions account for the largest share of the active audience.
What other brands do Masala chai fans also like?
Beyond Masala chai itself, the audience over-indexes on Capital One (4.05×), Google Maps (3.8×), Indeed.com (3.46×), and Honda HR-V (19.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Masala chai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.