Rascasse Audience Intelligence

Mason jar Audience in United States

Name: Mason jar — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mason jar in United States — modelled from more than twelve digital signal sources. Mason jar has an estimated audience of 1,650,913 people in United States.

#6962among Topic in United States #890in Home & Garden

The average Mason jar fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include James Rodríguez, Lights All Night, Hobby Lobby, with strongest over-indexing on James Rodríguez (136.03× the country average).

Demographically, the Mason jar audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mason jar fan in United States is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for James Rodríguez.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mason jar profile in United States.

Audience size

1.7M

in United States

Gender

73.9%♀

26.1% male

Age

42.9

average years

Country rank

#16512

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mason jar fans

73.9% are female, 26.1% are male, average age 42.9.

Fig. 02

Gender split

73.9%

Female

26.1%

Male

Demographic split for Mason jar audience in United States
Metric	Value
Female	73.9%
Male	26.1%
Average age	42.9
Estimated audience size	1,650,913

Fig. 03

Age distribution

Age distribution of the Mason jar audience in United States
Age bracket	Share	%
16-19		14%
20-29		15%
30-39		19%
40-49		22%
50+		30%

Fig. 04

Worldwide distribution

55.4%

of the worldwide Mason jar audience comes from United States.

Worldwide audience distribution share by country for Mason jar
Country	Share
United States	55.4%
United Kingdom	7.1%
Mexico	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mason jar audience in United States is strongest.

Fig. 05

Top regions by affinity

Mason jar fans by region: top regions in United States
#	Region	Reach	×
01	Minnesota	~60K	2.41×
02	Alaska	~6K	1.76×
03	Michigan	~70K	1.55×
04	Kansas	~20K	1.53×
05	New York	~100K	1.39×
06	West Virginia	~10K	1.39×
07	South Carolina	~30K	1.22×
08	North Carolina	~60K	1.21×
09	New Jersey	~50K	1.13×
10	Virginia	~40K	1.11×
11	California	~200K	1.10×
12	Ohio	~60K	1.10×
13	Arizona	~40K	1.09×
14	Texas	~100K	1.03×
15	Maine	~6K	1.01×
16	Hawaii	~7K	1.00×
17	Florida	~100K	0.99×
18	Connecticut	~20K	0.99×
19	Georgia	~50K	0.98×
20	Illinois	~50K	0.96×
21	Washington	~30K	0.95×
22	Missouri	~30K	0.95×
23	Vermont	~3K	0.95×
24	Alabama	~20K	0.94×
25	Idaho	~8K	0.94×
26	Pennsylvania	~50K	0.93×
27	Tennessee	~30K	0.93×
28	Massachusetts	~30K	0.93×
29	New Hampshire	~6K	0.93×
30	Rhode Island	~5K	0.93×
31	Maryland	~30K	0.90×
32	New Mexico	~7K	0.90×
33	Indiana	~30K	0.88×
34	Louisiana	~20K	0.88×
35	Oregon	~20K	0.88×
36	Oklahoma	~20K	0.88×
37	Kentucky	~20K	0.86×
38	Nebraska	~7K	0.85×
39	Montana	~4K	0.84×
40	Colorado	~20K	0.83×
41	Arkansas	~10K	0.83×
42	Delaware	~4K	0.83×
43	Wisconsin	~20K	0.82×
44	Utah	~10K	0.81×
45	Iowa	~10K	0.81×
46	Mississippi	~10K	0.81×
47	Nevada	~10K	0.80×
48	South Dakota	~3K	0.80×
49	North Dakota	~3K	0.79×
50	Washington, District of Columbia	~4K	0.76×

Affinity by region — Mason jar, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mason jar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mason jar audience
#	Interest	Category	×
01	James Rodríguez	Sports	136.03×
02	Lights All Night	Arts & Culture	61.02×
03	Glass	Home & Garden	2.48×
04	Kentucky	Travel & Leisure	2.45×
05	Fire	Home & Garden	2.17×
06	Hobby Lobby	Home & Garden	2.10×
07	Flour	Food & Beverages	2.00×
08	Heart (novel)	Literature	1.82×
09	Dish (food)	Food & Beverages	1.76×
10	Tree	Home & Garden	1.67×
11	Religion	Business & Career	1.66×
12	Sugar	Food & Beverages	1.64×
13	Oven	Home & Garden	1.64×
14	Nutrient	Food & Beverages	1.59×
15	Flower	Home & Garden	1.55×
16	Plant	Home & Garden	1.55×
17	Christmas	Kids & Family	1.53×
18	Livestock	Pets & Animals	1.52×
19	Marshalls	Fashion & Accessoires	1.52×
20	Organic food	Food & Beverages	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mason jar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mason jar audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.40×
Community Orientation	OPEN	1.39×
Creativity	OPEN	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mason jar audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.81×
Social Media Usage	JOY	0.94×
Travelling	THRILL	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mason jar have in United States?

Mason jar has an estimated audience of 1,650,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Mason jar fans?

73.9% of Mason jar fans are female, 26.1% are male, with an average age of 42.9 years.

Which brands do Mason jar fans like most?

Mason jar fans show strongest brand affinity for James Rodríguez (136.03×), Lights All Night (61.02×), and Hobby Lobby (2.1×) over the country average.

Where do Mason jar fans live in United States?

Mason jar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Mason jar fans also like?

Beyond Mason jar itself, the audience over-indexes on Lights All Night (61.02×), Hobby Lobby (2.1×), Glass (2.48×), and Religion (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Sports (173,190,295)

See Mason jar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mason jar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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