Mason jar Audience in United States

Mason jar logo

Mason jar has an estimated audience of 1,650,913 people in United States. 73.9% are female, 26.1% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: James Rodríguez, Lights All Night, Hobby Lobby, Glass, Religion.

The average Mason jar fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include James Rodríguez, Lights All Night, Hobby Lobby, with strongest over-indexing on James Rodríguez (136.03× the country average). Demographically, the Mason jar audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mason jar fans

Demographic split for Mason jar audience in United States
MetricValue
Female73.9%
Male26.1%
Average age42.9
Estimated audience size1,650,913

Audience persona

The typical Mason jar fan in United States is more female, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for James Rodríguez.

Top regions in United States

Top regions ranked by reach for Mason jar in United States
RegionReachAffinity
California209,6961.16×
Texas151,6601.07×
Florida112,6081.01×
New York111,4841.21×
Michigan75,5701.75×
Minnesota64,0002.71×
North Carolina61,3011.23×
Ohio58,5181.15×
Illinois55,3921.01×
Pennsylvania51,6200.93×
Georgia51,5121.01×
New Jersey47,5321.13×
Virginia46,4181.15×
Arizona41,1921.22×
Washington31,8030.96×
South Carolina31,6611.27×
Tennessee30,8610.93×
Massachusetts30,5620.94×
Indiana26,9930.89×
Maryland25,9140.91×
Missouri25,9000.97×
Alabama22,2710.97×
Colorado22,1900.85×
Kansas21,6381.66×
Wisconsin19,8470.8×
Louisiana18,9660.89×
Kentucky17,6530.85×
Connecticut16,9201.02×
Oregon16,2690.86×
Oklahoma15,9260.87×
Nevada12,2790.77×
Utah11,4580.78×
West Virginia10,8381.41×
Arkansas10,7790.79×
Iowa10,4600.77×
Mississippi10,3880.76×
New Mexico7,3370.89×
Hawaii7,0190.99×
Idaho6,9870.84×
Nebraska6,7350.81×
New Hampshire5,8570.9×
Maine5,6100.95×
Rhode Island4,8310.92×
Washington, District of Columbia3,6780.74×
Delaware3,5780.79×
Montana3,3150.72×
South Dakota2,7740.73×
Vermont2,4860.86×
North Dakota2,1160.62×
Wyoming1,3720.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mason jar audience
BrandAffinityCategory
James Rodríguez136.03×Sports
Lights All Night61.02×Arts & Culture
Hobby Lobby2.1×Home & Garden
Glass2.48×Home & Garden
Religion1.66×Business & Career
Heart (novel)1.82×Literature
Fire2.17×Home & Garden
Flower1.55×Home & Garden
Kentucky2.45×Travel & Leisure
Nutrient1.59×Food & Beverages
Christmas1.53×Kids & Family
Plant1.55×Home & Garden
Livestock1.52×Pets & Animals
Sugar1.64×Food & Beverages
Tree1.67×Home & Garden
Organic food1.51×Food & Beverages
Oven1.64×Home & Garden
Dish (food)1.76×Food & Beverages
Flour2×Food & Beverages
Marshalls1.52×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mason jar audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Risk AppetiteTHRILL1.72
ExtroversionTHRILL1.59
CreativityOPEN1.52
DIY MentalityTHRILL1.5
Community OrientationOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Mason jar
CountryShare
United States55.6%
United Kingdom7.1%
Mexico3.7%

See Mason jar audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mason jar have in United States?

Mason jar has an estimated audience of 1,650,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Mason jar fans?

73.9% of Mason jar fans are female, 26.1% are male, with an average age of 42.9 years.

Which brands do Mason jar fans like most?

Mason jar fans show strongest brand affinity for James Rodríguez (136.03×), Lights All Night (61.02×), and Hobby Lobby (2.1×) over the country average.

Where do Mason jar fans live in United States?

Mason jar fans in United States are most concentrated in California (reach 209,696), Texas (reach 151,660), and Florida (reach 112,608). These three regions account for the largest share of the active audience.

What other brands do Mason jar fans also like?

Beyond Mason jar itself, the audience over-indexes on Lights All Night (61.02×), Hobby Lobby (2.1×), Glass (2.48×), and Religion (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mason jar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.