Massage chair Audience in United States

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Massage chair has an estimated audience of 1,891,566 people in United States. 51.8% are female, 48.2% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, O'Reilly Auto Parts, The UPS Store, Chair, AutoZone.

The average Massage chair fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, O'Reilly Auto Parts, The UPS Store, with strongest over-indexing on Yahoo!奇摩名人娛樂 (4.18× the country average). Demographically, the Massage chair audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Massage chair fans

Demographic split for Massage chair audience in United States
MetricValue
Female51.8%
Male48.2%
Average age45.8
Estimated audience size1,891,566

Audience persona

The typical Massage chair fan in United States is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Massage chair in United States
RegionReachAffinity
California235,3011.13×
Texas185,2511.14×
Florida124,6130.97×
New York99,3730.94×
Illinois68,0641.08×
Georgia65,8911.13×
Ohio64,0811.1×
Pennsylvania59,1940.93×
Michigan55,8621.13×
North Carolina52,0540.91×
New Jersey46,1800.96×
Virginia43,2630.94×
Arizona40,4081.05×
Washington38,3911.01×
Indiana37,4041.08×
Tennessee36,2170.95×
Missouri34,2921.12×
Colorado32,4771.09×
Minnesota30,8491.14×
Massachusetts30,2290.81×
Maryland29,7440.91×
Wisconsin28,3541×
Alabama27,3281.03×
South Carolina25,4650.89×
Louisiana24,2430.99×
Kentucky23,6211×
Oklahoma23,0071.1×
Nevada22,4561.23×
Utah21,0831.24×
Oregon20,6770.95×
Iowa16,0461.03×
Arkansas16,0321.03×
Kansas15,8551.06×
Connecticut15,3940.81×
Mississippi15,3660.99×
Hawaii10,5951.3×
Nebraska10,1911.07×
New Mexico9,7161.02×
Idaho9,4330.99×
West Virginia8,6910.99×
New Hampshire5,9150.79×
Maine5,3970.8×
North Dakota5,1791.33×
South Dakota5,0291.15×
Montana4,9660.95×
Delaware4,1830.8×
Rhode Island3,7470.62×
Washington, District of Columbia3,6170.64×
Wyoming2,8601.02×
Vermont2,0700.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massage chair audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂4.18×Internet & Social Media
O'Reilly Auto Parts5.43×Cars & Mobility
The UPS Store3.53×Shopping
Chair4.05×Home & Garden
AutoZone3.04×Cars & Mobility
Pilot Flying J5.7×Cars & Mobility
Rent-A-Center5.92×Home & Garden
Extra Space Storage4.97×Home & Garden
United Parcel Service2.61×Business & Career
Long John Silver's7.74×Food & Beverages
Furniture1.65×Home & Garden
Five Below2.73×Shopping
southwest airlines2.7×Travel & Leisure
Yahoo!ショッピング2.21×
NASDAQ2.92×Business & Career
Advance Auto Parts3.04×Cars & Mobility
Jenna Ortega3.21×Movies & TV
Lowe's1.68×Shopping
CarMax2.67×Cars & Mobility
Bed2.03×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massage chair audience
TraitClusterScore
Quality AwarenessPREMIUM2.26
DIY MentalityTHRILL1.42
Price SensitivityPREMIUM1.3
Design AffinityPREMIUM1.29
Need for SecurityCONSERVATISM1.23
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Massage chair
CountryShare
United States22.0%
Taiwan13.6%
China4.9%

See Massage chair audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Massage chair have in United States?

Massage chair has an estimated audience of 1,891,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Massage chair fans?

51.8% of Massage chair fans are female, 48.2% are male, with an average age of 45.8 years.

Which brands do Massage chair fans like most?

Massage chair fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (4.18×), O'Reilly Auto Parts (5.43×), and The UPS Store (3.53×) over the country average.

Where do Massage chair fans live in United States?

Massage chair fans in United States are most concentrated in California (reach 235,301), Texas (reach 185,251), and Florida (reach 124,613). These three regions account for the largest share of the active audience.

What other brands do Massage chair fans also like?

Beyond Massage chair itself, the audience over-indexes on O'Reilly Auto Parts (5.43×), The UPS Store (3.53×), Chair (4.05×), and AutoZone (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Massage chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.