Rascasse Audience Intelligence

Matcha green Tea Audience in United States

A data profile of the people who buy, follow and care about Matcha green Tea in United States — modelled from more than twelve digital signal sources. Matcha green Tea has an estimated audience of 273,742 people in United States.

#83among Beverage in United States#13848among Topic in United States#2592in Food & Beverages

The average Matcha green Tea fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Costa Coffee, Arabic coffee, Almond milk, with strongest over-indexing on Costa Coffee (64.81× the country average).

Demographically, the Matcha green Tea audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matcha green Tea fan in United States is more female, around 28.9 years old, with strong Indulgence tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matcha green Tea profile in United States.

Audience size
274K
in United States
Gender
73.4%♀
26.6% male
Age
28.9
average years
Country rank
#50643
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matcha green Tea fans

73.4% are female, 26.6% are male, average age 28.9.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Matcha green Tea audience in United States
MetricValue
Female73.4%
Male26.6%
Average age28.9
Estimated audience size273,742
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Matcha green Tea audience in United States
Age bracketShare%
16-1950%
20-2921%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Matcha green Tea audience comes from United States.

Worldwide audience distribution share by country for Matcha green Tea
CountryShare
United States39.5%
Germany6.7%
France5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matcha green Tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Matcha green Tea fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.45×
02California~40K1.30×
03Washington~7K1.21×
04Louisiana~4K1.21×
05Texas~30K1.20×
06Georgia~10K1.20×
07Nevada~3K1.18×
08Wisconsin~4K1.09×
09Florida~20K1.08×
10New York~20K1.08×
11Arizona~6K1.08×
12Maryland~5K1.08×
13New Jersey~7K1.07×
14Connecticut~3K1.06×
15Illinois~10K1.05×
16Mississippi~2K1.05×
17Maine~1K1.04×
18Virginia~7K1.03×
19Tennessee~6K1.03×
20Massachusetts~6K1.03×
21South Carolina~4K1.03×
22Alabama~4K1.03×
23Arkansas~2K1.03×
24Kansas~2K1.03×
25North Carolina~8K1.02×
26Indiana~5K0.99×
27Oklahoma~3K0.99×
28Michigan~7K0.98×
29Pennsylvania~9K0.97×
30Ohio~8K0.97×
31Kentucky~3K0.97×
32Delaware<1K0.96×
33Missouri~4K0.95×
34Nebraska~1K0.95×
35West Virginia~1K0.95×
36Minnesota~4K0.94×
37New Mexico~1K0.94×
38Oregon~3K0.93×
39Idaho~1K0.93×
40Rhode Island<1K0.92×
41Alaska<1K0.92×
42Iowa~2K0.91×
43Washington, District of Columbia<1K0.90×
44Montana<1K0.90×
45South Dakota<1K0.90×
46New Hampshire<1K0.89×
47Colorado~4K0.88×
48North Dakota<1K0.88×
49Utah~2K0.86×
50Vermont<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Matcha green Tea, United States
0.86×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matcha green Tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matcha green Tea audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages64.81×
02OatlyFood & Beverages29.17×
03Arabic coffeeFood & Beverages20.00×
04malwarebytesTechnology & Electronics20.00×
05Ferrero RocherFood & Beverages16.86×
06Private bankBusiness & Career13.80×
07Almond milkFood & Beverages12.74×
08International educationBusiness & Career11.72×
09Nick OffermanMovies & TV9.48×
10NespressoFood & Beverages7.00×
11Coffee roastingFood & Beverages6.10×
12Graphic novelLiterature4.75×
13Unique GiftsShopping4.59×
14Google NewsNews2.75×
15Pizza HutFood & Beverages2.07×
16IKEAHome & Garden1.98×
17Trader Joe'sShopping1.97×
18SubwayFood & Beverages1.88×
19StarbucksFood & Beverages1.85×
20Dollar TreeShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matcha green Tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matcha green Tea audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.40×
Convenience OrientationPREMIUM1.66×
Healthy LifestyleBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matcha green Tea audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
SpiritualityBALANCE0.94×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matcha green Tea have in United States?

Matcha green Tea has an estimated audience of 273,742 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matcha green Tea fans?

73.4% of Matcha green Tea fans are female, 26.6% are male, with an average age of 28.9 years.

03

Which brands do Matcha green Tea fans like most?

Matcha green Tea fans show strongest brand affinity for Costa Coffee (64.81×), Arabic coffee (20×), and Almond milk (12.74×) over the country average.

04

Where do Matcha green Tea fans live in United States?

Matcha green Tea fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Matcha green Tea fans also like?

Beyond Matcha green Tea itself, the audience over-indexes on Arabic coffee (20×), Almond milk (12.74×), malwarebytes (20×), and Ferrero Rocher (16.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Matcha green Tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matcha green Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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