Matcha green Tea Audience in United States

Matcha green Tea logo

Matcha green Tea has an estimated audience of 273,742 people in United States. 73.4% are female, 26.6% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Costa Coffee, Autism Awareness, Diabetes mellitus awareness, Arabic coffee, Kia Sportage.

The average Matcha green Tea fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Costa Coffee, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Costa Coffee (53.82× the country average). Demographically, the Matcha green Tea audience skews more female with an average age of 28.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Matcha green Tea fans

Demographic split for Matcha green Tea audience in United States
MetricValue
Female73.4%
Male26.6%
Average age28.9
Estimated audience size273,742

Audience persona

The typical Matcha green Tea fan in United States is more female, around 28.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Costa Coffee.

Top regions in United States

Top regions ranked by reach for Matcha green Tea in United States
RegionReachAffinity
California44,5631.48×
Texas31,0391.32×
Florida20,3041.1×
New York16,8841.1×
Georgia10,7561.28×
Illinois10,1211.11×
Pennsylvania8,8150.96×
North Carolina8,7441.06×
Ohio8,5841.02×
New Jersey7,7671.12×
Virginia7,5471.13×
Michigan7,1941.01×
Washington6,6891.22×
Arizona6,4921.16×
Tennessee5,9461.08×
Maryland5,2421.11×
Massachusetts5,0700.94×
Indiana5,0311.01×
South Carolina4,3491.06×
Louisiana4,3281.23×
Missouri4,2100.95×
Colorado3,9520.92×
Minnesota3,8420.98×
Nevada3,6381.37×
Wisconsin3,6170.88×
Alabama3,4320.9×
Kentucky3,3540.98×
Oregon3,0280.96×
Oklahoma3,0050.99×
Connecticut2,8011.02×
Arkansas2,2330.99×
Mississippi2,2100.98×
Utah2,1480.88×
Iowa2,0170.89×
Kansas1,9900.92×
Hawaii1,7961.53×
Nebraska1,3650.99×
Idaho1,3060.95×
New Mexico1,3050.95×
West Virginia9780.77×
New Hampshire8710.81×
Washington, District of Columbia7620.93×
Rhode Island7260.83×
Maine7150.73×
Delaware6970.92×
Montana6090.8×
South Dakota5330.84×
North Dakota4530.81×
Alaska4220.72×
Vermont3100.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matcha green Tea audience
BrandAffinityCategory
Costa Coffee53.82×Food & Beverages
Autism Awareness11.07×Health
Diabetes mellitus awareness7.43×Health
Arabic coffee20×Food & Beverages
Kia Sportage20×Cars & Mobility
Singer-songwriter3.48×Music & Radio
Hair Extensions5.12×Beauty & Wellness
Microblogging7.49×Technology & Electronics
malwarebytes20×Technology & Electronics
Honda HR-V20×Cars & Mobility
Ferrero Rocher16.54×Food & Beverages
Unique Gifts6.55×Shopping
Anime and manga fandom4.48×Literature
Disneyland Paris8.54×Travel & Leisure
Group buying9.96×Shopping
Income tax7.77×Business & Career
Specialty coffee7.43×Food & Beverages
Dungeons & Dragons7.1×Games
Caffè Americano20×Food & Beverages
Bohemian style5.07×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matcha green Tea audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.09
IndulgenceJOY1.91
Design AffinityPREMIUM1.77
Luxury OrientationPREMIUM1.67
Healthy LifestyleBALANCE1.59
Pet OwnershipJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Matcha green Tea
CountryShare
United States39.5%
Germany6.7%
France5.9%

See Matcha green Tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Matcha green Tea have in United States?

Matcha green Tea has an estimated audience of 273,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Matcha green Tea fans?

73.4% of Matcha green Tea fans are female, 26.6% are male, with an average age of 28.9 years.

Which brands do Matcha green Tea fans like most?

Matcha green Tea fans show strongest brand affinity for Costa Coffee (53.82×), Autism Awareness (11.07×), and Diabetes mellitus awareness (7.43×) over the country average.

Where do Matcha green Tea fans live in United States?

Matcha green Tea fans in United States are most concentrated in California (reach 44,563), Texas (reach 31,039), and Florida (reach 20,304). These three regions account for the largest share of the active audience.

What other brands do Matcha green Tea fans also like?

Beyond Matcha green Tea itself, the audience over-indexes on Autism Awareness (11.07×), Diabetes mellitus awareness (7.43×), Arabic coffee (20×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matcha green Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.