Meal replacement Audience in United States

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Meal replacement has an estimated audience of 1,611,653 people in United States. 69.7% are female, 30.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Protein bar, GNC (store), Child, Whey concentrate, Planet Fitness.

The average Meal replacement fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Protein bar, GNC (store), Child, with strongest over-indexing on Protein bar (6.47× the country average). Demographically, the Meal replacement audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Meal replacement fans

Demographic split for Meal replacement audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.4
Estimated audience size1,611,653

Audience persona

The typical Meal replacement fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Protein bar.

Top regions in United States

Top regions ranked by reach for Meal replacement in United States
RegionReachAffinity
California176,1300.99×
Texas165,9481.2×
Florida106,2960.97×
New York79,7740.89×
Georgia53,7831.08×
Illinois49,1340.92×
North Carolina48,0340.99×
Pennsylvania47,7870.88×
Arizona46,7381.42×
Ohio45,6380.92×
Alabama41,4391.84×
Virginia39,8671.02×
Michigan36,3750.86×
Tennessee35,5461.1×
New Jersey33,7290.82×
Washington32,6121.01×
Indiana28,5230.97×
Louisiana26,4151.27×
Missouri26,2421.01×
Massachusetts25,8270.81×
Maryland24,7590.89×
Colorado23,3900.92×
South Carolina23,0940.95×
Wisconsin22,2320.92×
Minnesota21,8110.94×
Kentucky21,4941.06×
Oklahoma21,4791.2×
Oregon19,2361.04×
Mississippi19,1131.44×
Arkansas16,7961.26×
Nevada15,9171.02×
Iowa15,1901.14×
Utah13,8690.96×
Connecticut13,4030.83×
Kansas13,3071.05×
Hawaii8,7751.27×
New Mexico7,9840.99×
Idaho7,4440.92×
West Virginia7,2030.96×
Nebraska6,9190.86×
Rhode Island4,9130.96×
New Hampshire4,6640.73×
Alaska4,6211.34×
Maine4,5000.78×
South Dakota3,6820.99×
Montana3,4320.77×
Delaware3,4220.77×
North Dakota3,0110.91×
Washington, District of Columbia2,9120.6×
Wyoming2,2200.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meal replacement audience
BrandAffinityCategory
Protein bar6.47×Food & Beverages
GNC (store)6.24×Shopping
Child1.63×Kids & Family
Whey concentrate16.19×Health
Planet Fitness2.13×Sports
Natural bodybuilding4.54×Sports
Woman1.62×Kids & Family
Gift1.63×Shopping
Happiness1.6×Health
Total War (series)16.05×Games
Sales promotion1.62×Shopping
Eating1.66×Food & Beverages
Training1.81×Sports
Coupons1.61×Shopping
Health & wellness1.63×Health
Old Navy1.72×Fashion & Accessoires
The Vitamin Shoppe6.22×Health
Chick-fil-A1.68×Food & Beverages
Nutrient1.72×Food & Beverages
Carbohydrate1.99×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meal replacement audience
TraitClusterScore
SustainabilityBALANCE1.38
Price SensitivityPREMIUM1.38
Healthy LifestyleBALANCE1.34
Family OrientationCONSERVATISM1.29
Luxury OrientationPREMIUM1.25
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Meal replacement
CountryShare
United States53.6%
United Kingdom12.1%
Australia8.3%

See Meal replacement audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Meal replacement have in United States?

Meal replacement has an estimated audience of 1,611,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Meal replacement fans?

69.7% of Meal replacement fans are female, 30.3% are male, with an average age of 41.4 years.

Which brands do Meal replacement fans like most?

Meal replacement fans show strongest brand affinity for Protein bar (6.47×), GNC (store) (6.24×), and Child (1.63×) over the country average.

Where do Meal replacement fans live in United States?

Meal replacement fans in United States are most concentrated in California (reach 176,130), Texas (reach 165,948), and Florida (reach 106,296). These three regions account for the largest share of the active audience.

What other brands do Meal replacement fans also like?

Beyond Meal replacement itself, the audience over-indexes on GNC (store) (6.24×), Child (1.63×), Whey concentrate (16.19×), and Planet Fitness (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meal replacement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.