Meaningful Beauty Audience in United States

Meaningful Beauty has an estimated audience of 1,032,311 people in United States. 78.7% are female, 21.3% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Hair Cuttery, Apple Store, Google News.

The average Meaningful Beauty fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Hair Cuttery, with strongest over-indexing on Indeed.com (7.69× the country average). Demographically, the Meaningful Beauty audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Meaningful Beauty fans

Demographic split for Meaningful Beauty audience in United States
MetricValue
Female78.7%
Male21.3%
Average age35.6
Estimated audience size1,032,311

Audience persona

The typical Meaningful Beauty fan in United States is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Meaningful Beauty in United States
RegionReachAffinity
California82,9650.73×
Texas78,6330.89×
Florida70,4691.01×
New York49,7680.86×
Pennsylvania36,5251.05×
Ohio34,5631.09×
North Carolina33,3551.07×
Georgia32,4771.02×
Illinois29,9080.87×
Michigan26,9911×
Tennessee24,5401.19×
Virginia24,3840.97×
New Jersey23,9820.91×
Arizona23,2931.11×
Indiana20,8111.1×
Missouri18,6221.12×
Alabama18,6041.29×
South Carolina18,0291.16×
Massachusetts17,6450.87×
Maryland17,0160.96×
Wisconsin16,6891.07×
Washington16,2850.79×
Louisiana16,1421.21×
Kentucky15,8781.23×
Colorado14,3040.88×
Oklahoma13,6401.19×
Minnesota12,6200.85×
Nevada10,8721.09×
Connecticut10,6831.03×
Mississippi10,4611.23×
Oregon10,0560.85×
Arkansas9,8461.16×
Kansas8,1611×
Iowa8,0230.94×
Utah7,2620.79×
West Virginia6,8801.43×
New Mexico6,4271.24×
Idaho5,3521.03×
Nebraska4,8370.93×
New Hampshire4,2691.05×
Maine3,5070.95×
Rhode Island2,9870.91×
Delaware2,9601.04×
Hawaii2,8960.65×
Montana2,8931.01×
South Dakota2,6471.11×
North Dakota2,1361.01×
Wyoming1,8361.2×
Alaska1,6380.74×
Vermont1,3180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meaningful Beauty audience
BrandAffinityCategory
Indeed.com7.69×Business & Career
Google Maps6.68×Internet & Social Media
Hair Cuttery27.43×Beauty & Wellness
Apple Store11.97×Shopping
Google News7.83×News
A&W Restaurants27.65×Food & Beverages
Nina Dobrev19.09×Movies & TV
Robert Pattinson14.75×Movies & TV
Richard Gere18.29×Movies & TV
Elizabeth Olsen15.59×Movies & TV
Enterprise Rent-A-Car7.15×Cars & Mobility
DuckDuckGo10.44×Internet & Social Media
Alexandra Daddario11.27×Movies & TV
StubHub9.3×Travel & Leisure
Anna Kendrick13.95×Movies & TV
The Smiths16.06×Music & Radio
Brazilian Waxing21.12×Beauty & Wellness
Jollibee9.89×Food & Beverages
Capital One3.58×Business & Career
Michelle Pfeiffer9.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meaningful Beauty audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
ExtroversionTHRILL1.43
MindfulnessBALANCE1.38
CreativityOPEN1.34
Price SensitivityPREMIUM1.32
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Meaningful Beauty
CountryShare
United States99.2%
Japan0.4%
Germany0.0%

See Meaningful Beauty audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Meaningful Beauty have in United States?

Meaningful Beauty has an estimated audience of 1,032,311 people in United States, concentrated in California and Texas.

What is the gender split and age of Meaningful Beauty fans?

78.7% of Meaningful Beauty fans are female, 21.3% are male, with an average age of 35.6 years.

Which brands do Meaningful Beauty fans like most?

Meaningful Beauty fans show strongest brand affinity for Indeed.com (7.69×), Google Maps (6.68×), and Hair Cuttery (27.43×) over the country average.

Where do Meaningful Beauty fans live in United States?

Meaningful Beauty fans in United States are most concentrated in California (reach 82,965), Texas (reach 78,633), and Florida (reach 70,469). These three regions account for the largest share of the active audience.

What other brands do Meaningful Beauty fans also like?

Beyond Meaningful Beauty itself, the audience over-indexes on Google Maps (6.68×), Hair Cuttery (27.43×), Apple Store (11.97×), and Google News (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meaningful Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.