Rascasse Audience Intelligence

Medscape Audience in United States

A data profile of the people who buy, follow and care about Medscape in United States — modelled from more than twelve digital signal sources. Medscape has an estimated audience of 2,288,358 people in United States.

#391among Website / Newspaper / Magazine in United States#464in Health

The average Medscape fan in United States is 50.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Pinterest, Sustainable energy, with strongest over-indexing on Mortgage loans (3.39× the country average).

Demographically, the Medscape audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medscape fan in United States is more female, around 50.3 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage loans.

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medscape profile in United States.

Audience size
2.3M
in United States
Gender
63.6%♀
36.4% male
Age
50.3
average years
Country rank
#12782
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Medscape

63.6% are female, 36.4% are male, average age 50.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Medscape audience in United States
MetricValue
Female63.6%
Male36.4%
Average age50.3
Estimated audience size2,288,358
Fig. 03

Age distribution

Ø 50.3
average years
Age distribution of the Medscape audience in United States
Age bracketShare%
16-195%
20-298%
30-3912%
40-4920%
50+56%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Medscape audience comes from United States.

Worldwide audience distribution share by country for Medscape
CountryShare
United States49.9%
Brazil4.8%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medscape audience in United States is strongest.

Fig. 05

Top regions by affinity

Medscape fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K2.21×
02Kansas~20K1.39×
03Louisiana~40K1.34×
04South Dakota~7K1.29×
05Washington, District of Columbia~8K1.23×
06New York~200K1.22×
07Arkansas~20K1.21×
08Delaware~7K1.19×
09New Jersey~70K1.17×
10Connecticut~30K1.15×
11Wyoming~4K1.14×
12Mississippi~20K1.13×
13Iowa~20K1.12×
14North Dakota~5K1.09×
15Tennessee~50K1.08×
16Nebraska~10K1.06×
17Maine~9K1.05×
18Maryland~40K1.04×
19Florida~200K1.03×
20New Mexico~10K1.03×
21Massachusetts~50K1.02×
22New Hampshire~9K1.02×
23Alaska~5K1.02×
24Georgia~70K0.98×
25Alabama~30K0.98×
26Pennsylvania~70K0.97×
27South Carolina~30K0.97×
28Illinois~70K0.95×
29Kentucky~30K0.95×
30Michigan~60K0.94×
31Missouri~30K0.94×
32North Carolina~60K0.93×
33Rhode Island~7K0.92×
34Colorado~30K0.91×
35Oklahoma~20K0.90×
36California~200K0.89×
37Hawaii~9K0.89×
38Montana~6K0.88×
39Virginia~50K0.84×
40Indiana~30K0.83×
41Idaho~9K0.83×
42Texas~200K0.82×
43Arizona~40K0.81×
44Oregon~20K0.81×
45Utah~20K0.81×
46Ohio~60K0.80×
47Minnesota~30K0.77×
48Washington~30K0.75×
49Nevada~20K0.75×
50Wisconsin~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Medscape, United States
0.73×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medscape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medscape audience
#·InterestCategoryAffinity×
01UpToDateHealth11.23×
02CardiologyHealth6.67×
03Sustainable energyHome & Garden5.26×
04Red wineFood & Beverages5.05×
05Renewable energyBusiness & Career4.25×
06QVCMovies & TV4.04×
07FedExBusiness & Career3.98×
08First class travelTravel & Leisure3.92×
09Clinical trialHealth3.61×
10Mortgage loansBusiness & Career3.39×
11PhilanthropyArts & Culture3.23×
12AirbnbTravel & Leisure2.75×
13Discount storesShopping2.69×
14Cancer awarenessHealth2.68×
15PinterestInternet & Social Media2.64×
16MSNNews2.44×
17Shopping mallsShopping2.33×
18Trader Joe'sShopping2.27×
19FurnitureHome & Garden1.87×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medscape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medscape audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.26×
Family OrientationCONSERVATISM2.06×
SustainabilityBALANCE1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medscape audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
ExtroversionTHRILL0.89×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medscape have in United States?

Medscape has an estimated audience of 2,288,358 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medscape fans?

63.6% of Medscape fans are female, 36.4% are male, with an average age of 50.3 years.

03

Which brands do Medscape fans like most?

Medscape fans show strongest brand affinity for Mortgage loans (3.39×), Pinterest (2.64×), and Sustainable energy (5.26×) over the country average.

04

Where do Medscape fans live in United States?

Medscape fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Medscape fans also like?

Beyond Medscape itself, the audience over-indexes on Pinterest (2.64×), Sustainable energy (5.26×), FedEx (3.98×), and Airbnb (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Medscape audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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