Medscape Audience in United States
Medscape has an estimated audience of 2,266,769 people in United States. 63.6% are female, 36.4% are male, average age 50.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, headspace, Cherish (group), Hibachi, Governor of Michigan.
The average Medscape fan in United States is 50.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, headspace, Cherish (group), with strongest over-indexing on Israel (3.79× the country average). Demographically, the Medscape audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Website / Newspaper / Magazine
Demographics of Medscape fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 50.3 |
| Estimated audience size | 2,266,769 |
Audience persona
The typical Medscape fan in United States is more female, around 50.3 years old, with strong Career Orientation tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 224,623 | 0.9× |
| Texas | 158,033 | 0.81× |
| Florida | 153,496 | 1× |
| New York | 141,813 | 1.12× |
| Illinois | 73,650 | 0.98× |
| Pennsylvania | 73,538 | 0.96× |
| New Jersey | 68,902 | 1.2× |
| Georgia | 68,861 | 0.99× |
| North Carolina | 65,909 | 0.97× |
| Michigan | 57,243 | 0.97× |
| Ohio | 56,189 | 0.8× |
| Tennessee | 49,826 | 1.1× |
| Virginia | 47,156 | 0.85× |
| Massachusetts | 46,901 | 1.05× |
| Maryland | 42,235 | 1.08× |
| Louisiana | 41,644 | 1.42× |
| Arizona | 40,061 | 0.87× |
| South Carolina | 36,666 | 1.08× |
| Missouri | 36,245 | 0.99× |
| Washington | 34,712 | 0.76× |
| Indiana | 34,165 | 0.83× |
| Alabama | 33,022 | 1.04× |
| Colorado | 30,288 | 0.85× |
| Connecticut | 26,700 | 1.17× |
| Kentucky | 26,381 | 0.93× |
| Minnesota | 25,784 | 0.79× |
| Wisconsin | 25,132 | 0.74× |
| Iowa | 24,801 | 1.33× |
| Arkansas | 23,061 | 1.23× |
| Oklahoma | 21,961 | 0.87× |
| Oregon | 21,693 | 0.83× |
| Mississippi | 20,507 | 1.1× |
| Nevada | 17,718 | 0.81× |
| Kansas | 16,157 | 0.9× |
| Utah | 15,901 | 0.78× |
| West Virginia | 15,139 | 1.43× |
| Nebraska | 13,618 | 1.2× |
| New Mexico | 11,617 | 1.02× |
| New Hampshire | 9,608 | 1.08× |
| Hawaii | 9,520 | 0.98× |
| Washington, District of Columbia | 8,973 | 1.32× |
| Maine | 8,907 | 1.1× |
| Idaho | 8,360 | 0.74× |
| Delaware | 8,200 | 1.31× |
| South Dakota | 8,081 | 1.54× |
| Rhode Island | 6,185 | 0.86× |
| Montana | 5,250 | 0.83× |
| North Dakota | 5,217 | 1.12× |
| Alaska | 5,155 | 1.06× |
| Vermont | 2,562 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.79× | Travel & Leisure |
| headspace | 15.9× | Health |
| Cherish (group) | 18.52× | Music & Radio |
| Hibachi | 12.27× | Food & Beverages |
| Governor of Michigan | 11.15× | Politics & Society |
| Goop | 7.83× | Internet & Social Media |
| Google Home | 9.39× | Technology & Electronics |
| Wok | 9× | Food & Beverages |
| Fairy godmother | 9.71× | Literature |
| Grace Slick | 11.31× | Music & Radio |
| Jeep Wagoneer | 6.86× | Cars & Mobility |
| Vocal harmony | 5.09× | Music & Radio |
| Historic site | 4.66× | Arts & Culture |
| Ira Glass | 18.6× | Music & Radio |
| Cryptic crossword | 15.73× | Technology & Electronics |
| TV Fanatic | 10.74× | Movies & TV |
| El Paso County, Colorado | 12.54× | Travel & Leisure |
| Goma | 16.79× | Travel & Leisure |
| Hipster | 8.9× | Politics & Society |
| Kikar HaShabbat | 14.99× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.36 |
| Indulgence | JOY | 1.38 |
| Community Orientation | OPEN | 1.31 |
| Travelling | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.9% |
| Brazil | 4.9% |
| United Kingdom | 2.8% |
See Medscape audiences in other countries
More Health audiences in United States
Frequently asked questions
How many fans does Medscape have in United States?
Medscape has an estimated audience of 2,266,769 people in United States, concentrated in California and Texas.
What is the gender split and age of Medscape fans?
63.6% of Medscape fans are female, 36.4% are male, with an average age of 50.3 years.
Which brands do Medscape fans like most?
Medscape fans show strongest brand affinity for Israel (3.79×), headspace (15.9×), and Cherish (group) (18.52×) over the country average.
Where do Medscape fans live in United States?
Medscape fans in United States are most concentrated in California (reach 224,623), Texas (reach 158,033), and Florida (reach 153,496). These three regions account for the largest share of the active audience.
What other brands do Medscape fans also like?
Beyond Medscape itself, the audience over-indexes on headspace (15.9×), Cherish (group) (18.52×), Hibachi (12.27×), and Governor of Michigan (11.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Medscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.