Mesquite Audience in United States

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Mesquite has an estimated audience of 963,921 people in United States. 52.5% are female, 47.5% are male, average age 40.3. Top regions: Texas, California, Arizona. Top brand affinities: Nebraska, Panama, MK, Leverage (TV series), Lebanese cuisine.

The average Mesquite fan in United States is 40.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Nebraska, Panama, MK, with strongest over-indexing on Nebraska (3.45× the country average). Demographically, the Mesquite audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Mesquite fans

Demographic split for Mesquite audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.3
Estimated audience size963,921

Audience persona

The typical Mesquite fan in United States is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Mesquite in United States
RegionReachAffinity
Texas478,0305.77×
California107,5481.01×
Arizona90,6694.61×
Nevada70,5097.56×
Utah43,1054.99×
New York30,2310.56×
Florida25,7780.4×
Illinois21,3890.67×
Georgia19,5290.66×
New Mexico16,5463.42×
Colorado13,1210.86×
Washington12,8840.67×
North Carolina12,8660.44×
Pennsylvania11,4020.35×
Ohio11,1680.38×
Michigan10,1910.4×
Tennessee10,0610.52×
Virginia10,0590.43×
New Jersey8,9800.37×
Massachusetts8,5620.45×
Oklahoma8,1400.76×
Oregon8,0080.72×
Indiana7,8210.44×
Missouri7,3080.47×
Wisconsin7,1990.5×
Louisiana6,8730.55×
Minnesota6,8030.49×
Maryland6,3640.38×
Alabama6,3270.47×
Idaho5,7351.19×
Arkansas5,6280.71×
South Carolina5,2110.36×
Kentucky4,6940.39×
Kansas4,5680.6×
Mississippi4,3930.55×
Iowa3,9780.5×
Connecticut3,6100.37×
Nebraska2,6100.54×
Hawaii2,5990.63×
Montana2,3790.89×
Wyoming1,8101.27×
Washington, District of Columbia1,4220.49×
New Hampshire1,3350.35×
Maine1,2320.36×
Alaska1,1740.57×
South Dakota1,1700.53×
West Virginia1,1530.26×
Rhode Island1,0580.34×
Delaware8670.33×
North Dakota8120.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mesquite audience
BrandAffinityCategory
Nebraska3.45×Travel & Leisure
Panama2.16×Travel & Leisure
MK1.76×Music & Radio
Leverage (TV series)2.24×Movies & TV
Lebanese cuisine2.03×Food & Beverages
Northrop Grumman1.52×Business & Career
Waterford1.98×Travel & Leisure
Toros de Tijuana4.88×Sports
Isabela (province)2.48×
Cockpit1.63×Travel & Leisure
Mad About You2.05×Movies & TV
Warning sign1.89×Cars & Mobility
Italian Market, Philadelphia2.03×
George Mikan2.7×Sports
IRS e-file1.65×
The Tree of Life (film)1.58×Movies & TV
Hollister, California2.1×Travel & Leisure
Quinny2.16×Kids & Family
Ext JS3.13×Technology & Electronics
Jumia1.78×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mesquite audience
TraitClusterScore
Quality AwarenessPREMIUM1.35
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.27
Convenience OrientationPREMIUM1.24
Need for SecurityCONSERVATISM1.19
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Mesquite
CountryShare
United States70.1%
Mexico23.4%
Brazil3.2%

See Mesquite audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Mesquite have in United States?

Mesquite has an estimated audience of 963,921 people in United States, concentrated in Texas and California.

What is the gender split and age of Mesquite fans?

52.5% of Mesquite fans are female, 47.5% are male, with an average age of 40.3 years.

Which brands do Mesquite fans like most?

Mesquite fans show strongest brand affinity for Nebraska (3.45×), Panama (2.16×), and MK (1.76×) over the country average.

Where do Mesquite fans live in United States?

Mesquite fans in United States are most concentrated in Texas (reach 478,030), California (reach 107,548), and Arizona (reach 90,669). These three regions account for the largest share of the active audience.

What other brands do Mesquite fans also like?

Beyond Mesquite itself, the audience over-indexes on Panama (2.16×), MK (1.76×), Leverage (TV series) (2.24×), and Lebanese cuisine (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mesquite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.