Rascasse Audience Intelligence

Mesquite Audience in United States

A data profile of the people who buy, follow and care about Mesquite in United States — modelled from more than twelve digital signal sources. Mesquite has an estimated audience of 963,921 people in United States.

#9among Plant in United States#8789among Topic in United States#1128in Home & Garden

The average Mesquite fan in United States is 40.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include Whataburger, United Airlines, Pizza Hut, with strongest over-indexing on Whataburger (3.51× the country average).

Demographically, the Mesquite audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mesquite fan in United States is balanced, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mesquite profile in United States.

Audience size
964K
in United States
Gender
52.5%♀
47.5% male
Age
40.3
average years
Country rank
#24278
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mesquite fans

52.5% are female, 47.5% are male, average age 40.3.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Mesquite audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.3
Estimated audience size963,921
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Mesquite audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

70.1%

of the worldwide Mesquite audience comes from United States.

Worldwide audience distribution share by country for Mesquite
CountryShare
United States70.1%
Mexico23.4%
Brazil3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mesquite audience in United States is strongest.

Fig. 05

Top regions by affinity

Mesquite fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K7.85×
02Texas~500K6.36×
03Utah~40K5.17×
04Arizona~90K4.47×
05New Mexico~20K3.44×
06Wyoming~2K1.23×
07Idaho~5K1.12×
08California~100K0.93×
09Montana~2K0.90×
10Colorado~10K0.80×
11Oklahoma~8K0.78×
12Arkansas~6K0.74×
13Alaska~2K0.74×
14Oregon~8K0.70×
15South Dakota~2K0.68×
16Hawaii~3K0.67×
17North Dakota~1K0.64×
18Illinois~20K0.63×
19Georgia~20K0.63×
20Washington~10K0.63×
21Kansas~5K0.63×
22Mississippi~5K0.61×
23Nebraska~3K0.61×
24Louisiana~7K0.59×
25Washington, District of Columbia~2K0.56×
26Iowa~4K0.54×
27Wisconsin~8K0.53×
28Rhode Island~2K0.53×
29Delaware~1K0.53×
30Tennessee~10K0.52×
31Maine~2K0.52×
32New York~30K0.51×
33Alabama~7K0.51×
34New Hampshire~2K0.51×
35Missouri~8K0.49×
36Minnesota~7K0.49×
37West Virginia~2K0.49×
38Indiana~8K0.46×
39Massachusetts~8K0.45×
40Kentucky~5K0.45×
41North Carolina~10K0.43×
42Virginia~10K0.42×
43Connecticut~4K0.42×
44Michigan~10K0.41×
45Maryland~7K0.41×
46South Carolina~6K0.41×
47Florida~30K0.39×
48Ohio~10K0.39×
49New Jersey~9K0.37×
50Pennsylvania~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Mesquite, United States
0.35×1.00×7.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mesquite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mesquite audience
#·InterestCategoryAffinity×
01Dallas StarsSports3.86×
02WhataburgerFood & Beverages3.51×
03Portland Trail BlazersSports2.77×
04Mineral waterFood & Beverages2.69×
05Dallas MavericksSports2.68×
06United AirlinesTravel & Leisure2.61×
07Street foodFood & Beverages2.45×
08Non-alcoholic beverageFood & Beverages2.27×
09Super BowlSports2.17×
10Milwaukee BrewersSports2.16×
11Microwave ovenHome & Garden2.03×
12Pizza HutFood & Beverages1.82×
13Discount storesShopping1.80×
14Hardware storeHome & Garden1.78×
15Solar energyHome & Garden1.66×
16Credit (finance)Business & Career1.63×
17T-MobileTechnology & Electronics1.54×
18SupermarketShopping1.54×
19GrillingFood & Beverages1.53×
20Domino's PizzaFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mesquite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mesquite audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
Price SensitivityPREMIUM1.51×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mesquite audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.54×
Early Adopter MentalityPOWER0.66×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mesquite have in United States?

Mesquite has an estimated audience of 963,921 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mesquite fans?

52.5% of Mesquite fans are female, 47.5% are male, with an average age of 40.3 years.

03

Which brands do Mesquite fans like most?

Mesquite fans show strongest brand affinity for Whataburger (3.51×), United Airlines (2.61×), and Pizza Hut (1.82×) over the country average.

04

Where do Mesquite fans live in United States?

Mesquite fans in United States are most concentrated in Texas (reach ~500K), California (reach ~100K), and Arizona (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mesquite fans also like?

Beyond Mesquite itself, the audience over-indexes on United Airlines (2.61×), Pizza Hut (1.82×), Super Bowl (2.17×), and T-Mobile (1.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mesquite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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