A data profile of the people who buy, follow and care about Metronet in United States — modelled from more than twelve digital signal sources. Metronet has an estimated audience of 749,666 people in United States.
The average Metronet fan in United States is 43.5 years old, more male, and lives primarily in Indiana.
The audience is concentrated in Indiana, Iowa, Illinois.
Top brand affinities include Cooking, Donald Trump, Discount Tire, with strongest over-indexing on Cooking (2.03× the country average).
Demographically, the Metronet audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Metronet fan in United States is more male, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Cooking.
The key figures that characterise the Metronet profile in United States.
43.5% are female, 56.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 43.5 |
| Estimated audience size | 749,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
Where the Metronet audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~100K | 17.44× | |
| 02 | Indiana | ~100K | 8.17× | |
| 03 | Kentucky | ~60K | 5.60× | |
| 04 | Minnesota | ~40K | 3.16× | |
| 05 | Illinois | ~70K | 2.77× | |
| 06 | North Carolina | ~60K | 2.39× | |
| 07 | Nebraska | ~8K | 2.14× | |
| 08 | Michigan | ~40K | 1.72× | |
| 09 | Ohio | ~30K | 1.29× | |
| 10 | Alaska | ~1K | 0.79× | |
| 11 | Vermont | ~1K | 0.78× | |
| 12 | Rhode Island | ~2K | 0.76× | |
| 13 | Florida | ~40K | 0.75× | |
| 14 | Delaware | ~2K | 0.75× | |
| 15 | Montana | ~2K | 0.74× | |
| 16 | Idaho | ~3K | 0.66× | |
| 17 | Hawaii | ~2K | 0.66× | |
| 18 | North Dakota | ~1K | 0.66× | |
| 19 | New Hampshire | ~2K | 0.64× | |
| 20 | Maine | ~2K | 0.61× | |
| 21 | Virginia | ~10K | 0.58× | |
| 22 | Colorado | ~7K | 0.58× | |
| 23 | Oklahoma | ~5K | 0.54× | |
| 24 | South Dakota | <1K | 0.53× | |
| 25 | West Virginia | ~2K | 0.52× | |
| 26 | Missouri | ~6K | 0.49× | |
| 27 | Mississippi | ~3K | 0.48× | |
| 28 | Arkansas | ~3K | 0.44× | |
| 29 | New Mexico | ~2K | 0.43× | |
| 30 | Connecticut | ~3K | 0.42× | |
| 31 | Utah | ~3K | 0.41× | |
| 32 | Washington, District of Columbia | <1K | 0.40× | |
| 33 | Nevada | ~3K | 0.37× | |
| 34 | Wisconsin | ~4K | 0.35× | |
| 35 | Kansas | ~2K | 0.34× | |
| 36 | Oregon | ~3K | 0.33× | |
| 37 | Louisiana | ~3K | 0.32× | |
| 38 | Texas | ~20K | 0.31× | |
| 39 | Alabama | ~3K | 0.31× | |
| 40 | Maryland | ~4K | 0.28× | |
| 41 | Arizona | ~4K | 0.27× | |
| 42 | South Carolina | ~3K | 0.27× | |
| 43 | Massachusetts | ~4K | 0.25× | |
| 44 | New Jersey | ~5K | 0.23× | |
| 45 | Tennessee | ~4K | 0.23× | |
| 46 | Washington | ~3K | 0.22× | |
| 47 | Georgia | ~5K | 0.20× | |
| 48 | Pennsylvania | ~5K | 0.19× | |
| 49 | New York | ~6K | 0.14× | |
| 50 | California | ~9K | 0.10× |
The strongest cross-interests of the Metronet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cincinnati Reds | Sports | 5.26× | ||
| 02 | Discount Tire | Shopping | 4.30× | ||
| 03 | FedEx | Business & Career | 3.57× | ||
| 04 | United Parcel Service | Business & Career | 3.37× | ||
| 05 | Telecommunication | Technology & Electronics | 2.63× | ||
| 06 | Insurance | Business & Career | 2.58× | ||
| 07 | Banking | Business & Career | 2.48× | ||
| 08 | Home Appliances | Home & Garden | 2.48× | ||
| 09 | T-Mobile | Technology & Electronics | 2.40× | ||
| 10 | Smartphones | Technology & Electronics | 2.19× | ||
| 11 | Home improvement | Home & Garden | 2.12× | ||
| 12 | Walmart | Shopping | 2.12× | ||
| 13 | Health care | Business & Career | 2.09× | ||
| 14 | Alcoholic beverages | Food & Beverages | 2.08× | ||
| 15 | Internet & Social Media | 2.08× | |||
| 16 | Cooking | Food & Beverages | 2.03× | ||
| 17 | Donald Trump | Politics & Society | 2.00× | ||
| 18 | Medicine | Business & Career | 1.95× | ||
| 19 | Recipes | Food & Beverages | 1.89× | ||
| 20 | X | Internet & Social Media | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.58× | |
| Convenience Orientation | PREMIUM | 2.17× | |
| Career Orientation | POWER | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.43× | |
| Mindfulness | BALANCE | 0.48× | |
| Design Affinity | PREMIUM | 0.51× |
Metronet's target market in United States covers an estimated 749,666 people, concentrated in Indiana and Iowa.
43.5% of the Metronet audience are female, 56.5% are male, with an average age of 43.5 years.
Metronet fans show strongest brand affinity for Cooking (2.03×), Donald Trump (2×), and Discount Tire (4.3×) over the country average.
Metronet fans in United States are most concentrated in Indiana (reach ~100K), Iowa (reach ~100K), and Illinois (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Metronet itself, the audience over-indexes on Donald Trump (2×), Discount Tire (4.3×), Alcoholic beverages (2.08×), and Home improvement (2.12×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Metronet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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