Michael Misa Audience in United States
Michael Misa has an estimated audience of 294,274 people in United States. 35.3% are female, 64.7% are male, average age 37.2. Top brand affinities: San Jose Sharks, Kia Sportage, Houston Astros, Bauer Hockey, NHL.
Top brand affinities include San Jose Sharks, Kia Sportage, Houston Astros, with strongest over-indexing on San Jose Sharks (31.32× the country average). Demographically, the Michael Misa audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Michael Misa fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 37.2 |
| Estimated audience size | 294,274 |
Audience persona
The typical Michael Misa fan in United States is more male, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for San Jose Sharks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| San Jose Sharks | 31.32× | Sports |
| Kia Sportage | 24.09× | Cars & Mobility |
| Houston Astros | 7.94× | Sports |
| Bauer Hockey | 25.96× | Sports |
| NHL | 4.78× | Sports |
| Aaron Rodgers | 4.07× | Sports |
| Honda HR-V | 16.17× | Cars & Mobility |
| Los Angeles Dodgers | 4.09× | Sports |
| Pre-school playgroup | 17.11× | Kids & Family |
| NBA Finals | 2.4× | Sports |
| Livemusic | 2.54× | Music & Radio |
| Ice hockey | 2.64× | Sports |
| College basketball | 2.46× | Sports |
| Scooby-Doo | 2.39× | Movies & TV |
| Jeep Grand Cherokee | 4.67× | Cars & Mobility |
| FIFA World Cup | 1.69× | Sports |
| FC Bayern Munich | 2.9× | Sports |
| Taco Bell | 1.71× | Food & Beverages |
| Mixed martial arts | 2.06× | Sports |
| Eyebrow | 2.66× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Sports Activity | POWER | 1.21 |
| Risk Appetite | THRILL | 1.2 |
| Sustainability | BALANCE | 1.08 |
| Extroversion | THRILL | 1.06 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 47.8% |
| United States | 43.4% |
| Finland | 1.2% |
See Michael Misa audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Michael Misa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.