Michael Misa Audience in United States
Michael Misa has an estimated audience of 294,274 people in United States. 35.3% are female, 64.7% are male, average age 37.2. Top brand affinities: Alaska, Minnesota, Elsword, Nebraska, Jura Mountains.
Top brand affinities include Alaska, Minnesota, Elsword, with strongest over-indexing on Alaska (3.17× the country average). Demographically, the Michael Misa audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Michael Misa fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 37.2 |
| Estimated audience size | 294,274 |
Audience persona
The typical Michael Misa fan in United States is more male, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.17× | Travel & Leisure |
| Minnesota | 2.7× | Travel & Leisure |
| Elsword | 24.09× | Games |
| Nebraska | 3.33× | Travel & Leisure |
| Jura Mountains | 31.32× | Travel & Leisure |
| Sinaloa | 3.55× | Travel & Leisure |
| Justice | 2.56× | Politics & Society |
| Kerala | 4.93× | Travel & Leisure |
| Pro-Ject | 3.02× | Music & Radio |
| JDSU | 2.24× | Business & Career |
| Google Analytics | 3.59× | Internet & Social Media |
| Sailor | 3.38× | Travel & Leisure |
| Staycation | 2.24× | Home & Garden |
| Bank account | 1.63× | Business & Career |
| Home staging | 2.68× | Home & Garden |
| Rajasthan | 7.92× | Travel & Leisure |
| Captain America (1990 film) | 2.04× | Movies & TV |
| Corona (band) | 2.55× | Music & Radio |
| Noodle (Gorillaz) | 1.54× | Music & Radio |
| Kerang | 2.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Sports Activity | POWER | 1.21 |
| Risk Appetite | THRILL | 1.2 |
| Sustainability | BALANCE | 1.08 |
| Extroversion | THRILL | 1.06 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 47.8% |
| United States | 43.4% |
| Finland | 1.2% |
See Michael Misa audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Michael Misa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.