Rascasse Audience Intelligence

Mika Zibanejad Audience in United States

A data profile of the people who buy, follow and care about Mika Zibanejad in United States — modelled from more than twelve digital signal sources. Mika Zibanejad has an estimated audience of 233,911 people in United States.

#156among Ice hockey in United States#13670among Person in United States#5563in Sports

The average Mika Zibanejad fan in United States is 38.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include New York Rangers, Bauer Hockey, Calgary Flames, with strongest over-indexing on New York Rangers (85.78× the country average).

Demographically, the Mika Zibanejad audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mika Zibanejad fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for New York Rangers.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mika Zibanejad profile in United States.

Audience size
234K
in United States
Gender
34.8%♀
65.2% male
Age
38.2
average years
Country rank
#54546
Person in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mika Zibanejad fans

34.8% are female, 65.2% are male, average age 38.2.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Mika Zibanejad audience in United States
MetricValue
Female34.8%
Male65.2%
Average age38.2
Estimated audience size233,911
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Mika Zibanejad audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Mika Zibanejad audience comes from United States.

Worldwide audience distribution share by country for Mika Zibanejad
CountryShare
United States36.4%
Sweden34.3%
Canada15.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mika Zibanejad audience in United States is strongest.

Fig. 05

Top regions by affinity

Mika Zibanejad fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K5.75×
02New Jersey~30K4.89×
03Connecticut~10K3.63×
04Vermont<1K1.79×
05Massachusetts~10K1.72×
06New Hampshire~2K1.54×
07Pennsylvania~10K1.49×
08Maine~1K1.41×
09North Carolina~10K1.28×
10Rhode Island~1K1.23×
11Washington, District of Columbia<1K1.17×
12Florida~20K1.15×
13Delaware<1K1.11×
14Minnesota~4K1.03×
15Michigan~7K1.01×
16Colorado~4K0.98×
17North Dakota<1K0.98×
18Alaska<1K0.92×
19Virginia~6K0.89×
20South Carolina~4K0.89×
21Montana<1K0.87×
22Nevada~2K0.86×
23Maryland~4K0.85×
24South Dakota<1K0.82×
25West Virginia~1K0.79×
26Illinois~7K0.73×
27Hawaii<1K0.73×
28Idaho~1K0.72×
29Mississippi~2K0.70×
30Nebraska<1K0.70×
31Ohio~6K0.69×
32Missouri~3K0.69×
33New Mexico<1K0.69×
34Utah~2K0.67×
35Arkansas~2K0.66×
36Iowa~2K0.66×
37Arizona~4K0.64×
38Tennessee~4K0.64×
39Kansas~1K0.64×
40Wisconsin~3K0.63×
41Indiana~3K0.62×
42Kentucky~2K0.60×
43Oklahoma~2K0.60×
44Louisiana~2K0.59×
45Oregon~2K0.57×
46Alabama~2K0.56×
47Washington~3K0.54×
48Georgia~5K0.52×
49California~10K0.44×
50Texas~9K0.39×
Fig. 06

Affinity by region

Affinity by region — Mika Zibanejad, United States
0.39×1.00×5.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mika Zibanejad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mika Zibanejad audience
#·InterestCategoryAffinity×
01New York RangersSports85.78×
02Bauer HockeySports62.22×
03Calgary FlamesSports27.90×
04Ottawa SenatorsSports16.14×
05New York IslandersSports15.54×
06New Jersey DevilsSports14.22×
07Montreal CanadiensSports12.78×
08Winnipeg JetsSports12.45×
09Edmonton OilersSports12.02×
10Florida PanthersSports10.11×
11Sidney CrosbySports8.75×
12Buffalo SabresSports8.43×
13Dallas StarsSports7.40×
14World SeriesSports6.69×
15Detroit Red WingsSports6.25×
16Boston BruinsSports6.18×
17New York MetsSports5.48×
18NHLSports4.11×
19Seattle MarinersSports3.88×
20Aaron RodgersSports3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mika Zibanejad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mika Zibanejad audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
TraditionCONSERVATISM1.49×
Risk AppetiteTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mika Zibanejad audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.80×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mika Zibanejad have in United States?

Mika Zibanejad has an estimated audience of 233,911 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Mika Zibanejad fans?

34.8% of Mika Zibanejad fans are female, 65.2% are male, with an average age of 38.2 years.

03

Which brands do Mika Zibanejad fans like most?

Mika Zibanejad fans show strongest brand affinity for New York Rangers (85.78×), Bauer Hockey (62.22×), and Calgary Flames (27.9×) over the country average.

04

Where do Mika Zibanejad fans live in United States?

Mika Zibanejad fans in United States are most concentrated in New York (reach ~90K), New Jersey (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mika Zibanejad fans also like?

Beyond Mika Zibanejad itself, the audience over-indexes on Bauer Hockey (62.22×), Calgary Flames (27.9×), Montreal Canadiens (12.78×), and New York Islanders (15.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mika Zibanejad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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