Mimosa (cocktail) Audience in United States

Mimosa (cocktail) has an estimated audience of 3,161,808 people in United States. 68.2% are female, 31.8% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Circle K, Capital One, Indeed.com, Enterprise Rent-A-Car.

The average Mimosa (cocktail) fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Circle K, Capital One, with strongest over-indexing on Google Maps (5.99× the country average). Demographically, the Mimosa (cocktail) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Mimosa (cocktail) fans

Demographic split for Mimosa (cocktail) audience in United States
MetricValue
Female68.2%
Male31.8%
Average age39.3
Estimated audience size3,161,808

Audience persona

The typical Mimosa (cocktail) fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Mimosa (cocktail) in United States
RegionReachAffinity
California426,9491.23×
Texas288,3631.06×
Florida227,4221.06×
New York192,3381.09×
Michigan137,9281.67×
Illinois131,3911.25×
Wisconsin119,3332.51×
North Carolina100,2101.05×
Pennsylvania94,9160.89×
Georgia93,8480.96×
South Carolina92,9541.95×
Ohio86,8870.89×
Colorado73,7831.48×
New Jersey71,7690.89×
Virginia69,0570.9×
Washington62,0540.98×
Arizona59,8080.93×
Tennessee59,2950.93×
Massachusetts54,2840.87×
Indiana52,7520.91×
Louisiana50,1261.23×
Maryland48,1430.89×
Missouri47,0460.92×
Nevada41,7811.37×
Alabama40,6780.92×
Minnesota38,0930.84×
Oregon36,4791.01×
Kentucky33,7570.85×
Oklahoma30,5740.87×
Connecticut27,2450.86×
Mississippi25,4000.98×
Arkansas23,5820.91×
Utah23,3540.82×
Iowa22,6240.87×
Kansas22,1630.89×
Hawaii15,1941.12×
Nebraska15,0130.95×
Idaho14,6800.93×
New Mexico14,2110.9×
West Virginia11,1460.76×
Maine9,3060.82×
New Hampshire9,1210.73×
Washington, District of Columbia8,8810.93×
Rhode Island8,3130.83×
Montana6,8640.78×
Delaware6,7470.77×
South Dakota6,2770.86×
Alaska5,8970.87×
North Dakota5,4250.84×
Vermont4,1190.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mimosa (cocktail) audience
BrandAffinityCategory
Google Maps5.99×Internet & Social Media
Circle K10.37×Shopping
Capital One5.83×Business & Career
Indeed.com5.21×Business & Career
Enterprise Rent-A-Car6.1×Cars & Mobility
Livemusic4.76×Music & Radio
CarGurus5.09×Cars & Mobility
Aaron Rodgers4.61×Sports
DeviantArt4.75×Internet & Social Media
OpenTable8.03×Food & Beverages
Diane Keaton3.98×Movies & TV
Google News3.71×News
Beetlejuice3.04×Movies & TV
BevMo!10.48×Shopping
Total Wine & More5.58×Food & Beverages
DuckDuckGo5.46×Internet & Social Media
AccuWeather3.85×Home & Garden
Bruce Willis4.29×Movies & TV
Apple Store4.63×Shopping
Khan Academy4.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mimosa (cocktail) audience
TraitClusterScore
IndulgenceJOY1.88
Urban LifestyleOPEN1.53
Design AffinityPREMIUM1.46
TravellingTHRILL1.43
Price SensitivityPREMIUM1.37
Healthy LifestyleBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Mimosa (cocktail)
CountryShare
United States49.0%
Italy6.0%
Japan4.2%

See Mimosa (cocktail) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Mimosa (cocktail) have in United States?

Mimosa (cocktail) has an estimated audience of 3,161,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Mimosa (cocktail) fans?

68.2% of Mimosa (cocktail) fans are female, 31.8% are male, with an average age of 39.3 years.

Which brands do Mimosa (cocktail) fans like most?

Mimosa (cocktail) fans show strongest brand affinity for Google Maps (5.99×), Circle K (10.37×), and Capital One (5.83×) over the country average.

Where do Mimosa (cocktail) fans live in United States?

Mimosa (cocktail) fans in United States are most concentrated in California (reach 426,949), Texas (reach 288,363), and Florida (reach 227,422). These three regions account for the largest share of the active audience.

What other brands do Mimosa (cocktail) fans also like?

Beyond Mimosa (cocktail) itself, the audience over-indexes on Circle K (10.37×), Capital One (5.83×), Indeed.com (5.21×), and Enterprise Rent-A-Car (6.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mimosa (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.