Moline, Illinois Audience in United States
Moline, Illinois has an estimated audience of 487,366 people in United States. 46.3% are female, 53.7% are male, average age 39.9. Top brand affinities: Who Wants to Be a Millionaire?, Israel, Elsword, Pillow, Governor of Michigan.
Top brand affinities include Who Wants to Be a Millionaire?, Israel, Elsword, with strongest over-indexing on Who Wants to Be a Millionaire? (12.94× the country average). Demographically, the Moline, Illinois audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Moline, Illinois fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 39.9 |
| Estimated audience size | 487,366 |
Audience persona
The typical Moline, Illinois fan in United States is balanced, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 12.94× | Movies & TV |
| Israel | 2.12× | Travel & Leisure |
| Elsword | 12.94× | Games |
| Pillow | 1.64× | Home & Garden |
| Governor of Michigan | 4.29× | Politics & Society |
| ABC 7 Chicago | 2.37× | Movies & TV |
| Sinaloa | 1.97× | Travel & Leisure |
| Goop | 2.8× | Internet & Social Media |
| Tuscany | 3.55× | Travel & Leisure |
| Fairy godmother | 3.74× | Literature |
| Birthday Gifts | 1.51× | Kids & Family |
| Hipster | 4.45× | Politics & Society |
| Wok | 2.97× | Food & Beverages |
| Wikia | 1.51× | Internet & Social Media |
| WESH | 2.16× | Movies & TV |
| Hibachi | 3.41× | Food & Beverages |
| Urban horticulture | 1.56× | Home & Garden |
| WFTV | 2.49× | Movies & TV |
| Cherish (group) | 4.53× | Music & Radio |
| Google Home | 2.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.27 |
| Convenience Orientation | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| Brazil | 25.9% |
| Mexico | 10.3% |
See Moline, Illinois audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Moline, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.