Rascasse Audience Intelligence

Monterey Jack Audience in United States

A data profile of the people who buy, follow and care about Monterey Jack in United States — modelled from more than twelve digital signal sources. Monterey Jack has an estimated audience of 504,437 people in United States.

#14among Cheese in United States#11354among Topic in United States#1945in Food & Beverages

The average Monterey Jack fan in United States is 38.5 years old, more female, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Top brand affinities include FedEx, Pizza Hut, Sustainable energy, with strongest over-indexing on FedEx (5.06× the country average).

Demographically, the Monterey Jack audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monterey Jack fan in United States is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monterey Jack profile in United States.

Audience size
504K
in United States
Gender
63.5%♀
36.5% male
Age
38.5
average years
Country rank
#36456
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monterey Jack fans

63.5% are female, 36.5% are male, average age 38.5.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Monterey Jack audience in United States
MetricValue
Female63.5%
Male36.5%
Average age38.5
Estimated audience size504,437
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Monterey Jack audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3916%
40-4922%
50+20%
Fig. 04

Worldwide distribution

78.2%

of the worldwide Monterey Jack audience comes from United States.

Worldwide audience distribution share by country for Monterey Jack
CountryShare
United States78.2%
United Kingdom6.2%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monterey Jack audience in United States is strongest.

Fig. 05

Top regions by affinity

Monterey Jack fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~50K9.66×
02Idaho~10K5.03×
03Ohio~20K1.01×
04Kansas~4K0.97×
05California~50K0.96×
06Alaska~1K0.93×
07Hawaii~2K0.92×
08Vermont<1K0.91×
09Montana~1K0.88×
10North Dakota<1K0.88×
11Michigan~10K0.87×
12Washington, District of Columbia~1K0.87×
13South Dakota~1K0.87×
14Washington~9K0.86×
15Nevada~4K0.85×
16Nebraska~2K0.85×
17Arizona~9K0.84×
18Missouri~7K0.84×
19Wisconsin~6K0.84×
20Iowa~3K0.84×
21North Carolina~10K0.83×
22Oregon~5K0.83×
23Utah~4K0.83×
24West Virginia~2K0.83×
25Maine~1K0.83×
26Rhode Island~1K0.83×
27South Carolina~6K0.82×
28New Hampshire~2K0.82×
29Delaware~1K0.82×
30Louisiana~5K0.81×
31Texas~30K0.80×
32Indiana~7K0.80×
33Minnesota~6K0.80×
34Alabama~6K0.80×
35Arkansas~3K0.80×
36Virginia~10K0.79×
37Kentucky~5K0.79×
38Mississippi~3K0.79×
39New Mexico~2K0.79×
40Florida~30K0.78×
41New York~20K0.78×
42Connecticut~4K0.78×
43Tennessee~8K0.77×
44Maryland~7K0.77×
45Georgia~10K0.76×
46Illinois~10K0.75×
47Massachusetts~7K0.75×
48Colorado~6K0.74×
49Pennsylvania~10K0.73×
50New Jersey~9K0.72×
Fig. 06

Affinity by region

Affinity by region — Monterey Jack, United States
0.72×1.00×9.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monterey Jack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monterey Jack audience
#·InterestCategoryAffinity×
01Potato chipFood & Beverages5.63×
02Sustainable energyHome & Garden5.47×
03FedExBusiness & Career5.06×
04Red LobsterFood & Beverages4.50×
05Renewable energyBusiness & Career4.29×
06QVCMovies & TV3.87×
07Pizza HutFood & Beverages3.56×
08First class travelTravel & Leisure3.49×
09SubwayFood & Beverages3.34×
10Domino's PizzaFood & Beverages3.29×
11Discount storesShopping2.85×
12Vehicle insuranceCars & Mobility2.75×
13McDonald'sFood & Beverages2.74×
14Mortgage loansBusiness & Career2.74×
15Organic foodFood & Beverages2.37×
16Shopping mallsShopping2.32×
17StarbucksFood & Beverages2.14×
18PinterestInternet & Social Media2.01×
19BarbecueFood & Beverages2.01×
20AirbnbTravel & Leisure1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monterey Jack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monterey Jack audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.35×
Convenience OrientationPREMIUM2.11×
SustainabilityBALANCE2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monterey Jack audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Early Adopter MentalityPOWER0.85×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monterey Jack have in United States?

Monterey Jack has an estimated audience of 504,437 people in United States, concentrated in Oklahoma and California.

02

What is the gender split and age of Monterey Jack fans?

63.5% of Monterey Jack fans are female, 36.5% are male, with an average age of 38.5 years.

03

Which brands do Monterey Jack fans like most?

Monterey Jack fans show strongest brand affinity for FedEx (5.06×), Pizza Hut (3.56×), and Sustainable energy (5.47×) over the country average.

04

Where do Monterey Jack fans live in United States?

Monterey Jack fans in United States are most concentrated in Oklahoma (reach ~50K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Monterey Jack fans also like?

Beyond Monterey Jack itself, the audience over-indexes on Pizza Hut (3.56×), Sustainable energy (5.47×), Subway (3.34×), and Domino's Pizza (3.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monterey Jack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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