Monterey Jack Audience in United States
Monterey Jack has an estimated audience of 504,437 people in United States. 63.5% are female, 36.5% are male, average age 38.5. Top regions: California, Oklahoma, Texas. Top brand affinities: Stamp collecting, Goop, Governor of Michigan, Historic site, Fairy godmother.
The average Monterey Jack fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Oklahoma, Texas. Top brand affinities include Stamp collecting, Goop, Governor of Michigan, with strongest over-indexing on Stamp collecting (4.9× the country average). Demographically, the Monterey Jack audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Monterey Jack fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 38.5 |
| Estimated audience size | 504,437 |
Audience persona
The typical Monterey Jack fan in United States is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,915 | 1.06× |
| Oklahoma | 56,123 | 10.02× |
| Texas | 37,852 | 0.87× |
| Florida | 27,558 | 0.81× |
| New York | 22,868 | 0.81× |
| Ohio | 16,883 | 1.09× |
| Illinois | 13,435 | 0.8× |
| North Carolina | 13,408 | 0.88× |
| Pennsylvania | 12,852 | 0.76× |
| Georgia | 12,391 | 0.8× |
| Michigan | 12,264 | 0.93× |
| Virginia | 10,261 | 0.84× |
| New Jersey | 9,414 | 0.73× |
| Idaho | 9,225 | 3.65× |
| Washington | 8,736 | 0.86× |
| Arizona | 8,412 | 0.82× |
| Tennessee | 7,980 | 0.79× |
| Indiana | 7,555 | 0.82× |
| Massachusetts | 7,485 | 0.75× |
| Missouri | 7,126 | 0.88× |
| Maryland | 6,539 | 0.75× |
| South Carolina | 6,405 | 0.84× |
| Wisconsin | 6,084 | 0.8× |
| Colorado | 5,782 | 0.73× |
| Minnesota | 5,490 | 0.76× |
| Alabama | 5,239 | 0.74× |
| Louisiana | 4,901 | 0.75× |
| Oregon | 4,886 | 0.84× |
| Kentucky | 4,824 | 0.76× |
| Nevada | 4,124 | 0.85× |
| Connecticut | 3,809 | 0.75× |
| Kansas | 3,809 | 0.96× |
| Utah | 3,461 | 0.77× |
| Iowa | 3,273 | 0.79× |
| Arkansas | 2,831 | 0.68× |
| Mississippi | 2,627 | 0.63× |
| Hawaii | 1,944 | 0.9× |
| Nebraska | 1,893 | 0.75× |
| New Mexico | 1,512 | 0.6× |
| West Virginia | 1,458 | 0.62× |
| Washington, District of Columbia | 1,262 | 0.83× |
| Maine | 1,159 | 0.64× |
| New Hampshire | 1,142 | 0.57× |
| Rhode Island | 962 | 0.6× |
| Montana | 959 | 0.69× |
| Alaska | 781 | 0.72× |
| Delaware | 735 | 0.53× |
| Vermont | 612 | 0.69× |
| South Dakota | 549 | 0.47× |
| North Dakota | 535 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 4.9× | Home & Garden |
| Goop | 4.95× | Internet & Social Media |
| Governor of Michigan | 6.48× | Politics & Society |
| Historic site | 3.48× | Arts & Culture |
| Fairy godmother | 5.71× | Literature |
| Nationality | 1.57× | Politics & Society |
| Wok | 4.72× | Food & Beverages |
| headspace | 6.52× | Health |
| Meals on Wheels | 3.93× | Food & Beverages |
| Google Home | 4.2× | Technology & Electronics |
| Cherish (group) | 7.06× | Music & Radio |
| Hibachi | 5.07× | Food & Beverages |
| Racing | 1.58× | Cars & Mobility |
| Grinch | 2.35× | Movies & TV |
| JDM Cars | 4.5× | Cars & Mobility |
| Grace Slick | 4.87× | Music & Radio |
| Vocal harmony | 2.42× | Music & Radio |
| Redemption (theology) | 4.61× | Politics & Society |
| Mathcore | 4× | Music & Radio |
| Hipster | 4.67× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Indulgence | JOY | 1.49 |
| Family Orientation | CONSERVATISM | 1.49 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.35 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.5% |
| United Kingdom | 6.3% |
| Germany | 3.1% |
See Monterey Jack audiences in other countries
More Cheese audiences in United States
- Cheese (43,965,692)
- Cheddar cheese (8,565,134)
- Parmigiano-Reggiano (3,294,684)
- Cream cheese (2,786,709)
- Mozzarella (2,547,778)
Frequently asked questions
How many fans does Monterey Jack have in United States?
Monterey Jack has an estimated audience of 504,437 people in United States, concentrated in California and Oklahoma.
What is the gender split and age of Monterey Jack fans?
63.5% of Monterey Jack fans are female, 36.5% are male, with an average age of 38.5 years.
Which brands do Monterey Jack fans like most?
Monterey Jack fans show strongest brand affinity for Stamp collecting (4.9×), Goop (4.95×), and Governor of Michigan (6.48×) over the country average.
Where do Monterey Jack fans live in United States?
Monterey Jack fans in United States are most concentrated in California (reach 58,915), Oklahoma (reach 56,123), and Texas (reach 37,852). These three regions account for the largest share of the active audience.
What other brands do Monterey Jack fans also like?
Beyond Monterey Jack itself, the audience over-indexes on Goop (4.95×), Governor of Michigan (6.48×), Historic site (3.48×), and Fairy godmother (5.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Monterey Jack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.