Motorcycle Cruiser Audience in United States

Motorcycle Cruiser has an estimated audience of 264,673 people in United States. 6.3% are female, 93.7% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Touring motorcycle, Motorcycle helmet, Cruiser (motorcycle), Custom motorcycle, Motorcycle accessories.

The average Motorcycle Cruiser fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Touring motorcycle, Motorcycle helmet, Cruiser (motorcycle), with strongest over-indexing on Touring motorcycle (18.79× the country average). Demographically, the Motorcycle Cruiser audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Motorcycle Cruiser fans

Demographic split for Motorcycle Cruiser audience in United States
MetricValue
Female6.3%
Male93.7%
Average age43.5
Estimated audience size264,673

Audience persona

The typical Motorcycle Cruiser fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Top regions in United States

Top regions ranked by reach for Motorcycle Cruiser in United States
RegionReachAffinity
California36,2751.25×
Texas29,4701.3×
Florida20,6471.15×
New York14,6860.99×
Georgia8,9351.1×
Illinois8,8041×
Pennsylvania7,4160.83×
Ohio6,9570.85×
North Carolina6,6790.84×
Arizona6,6341.23×
Virginia6,1760.96×
New Jersey6,0200.89×
Michigan5,4680.79×
Tennessee5,0410.95×
Washington4,4860.84×
Maryland4,1520.91×
Indiana3,8880.8×
Oklahoma3,8281.3×
Massachusetts3,7940.73×
Alabama3,7901.03×
Missouri3,7020.87×
Colorado3,6410.87×
South Carolina3,4500.87×
Louisiana3,1500.92×
Kentucky2,8810.87×
Utah2,8561.2×
Minnesota2,7540.73×
Wisconsin2,7190.68×
Arkansas2,6871.23×
Oregon2,5910.85×
Nevada2,5681×
Mississippi1,9870.91×
Kansas1,9770.95×
Connecticut1,8390.69×
Iowa1,5010.69×
Hawaii1,3841.22×
New Mexico1,3741.04×
West Virginia1,2130.98×
Idaho1,1860.89×
Alaska1,0091.78×
Nebraska9780.74×
New Hampshire8820.85×
South Dakota7961.3×
Rhode Island7950.94×
Maine7940.84×
Montana7451.01×
North Dakota7161.32×
Delaware7120.97×
Wyoming6921.76×
Vermont6701.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle Cruiser audience
BrandAffinityCategory
Touring motorcycle18.79×Cars & Mobility
Motorcycle helmet15.53×Cars & Mobility
Cruiser (motorcycle)18.05×Cars & Mobility
Custom motorcycle12.22×Cars & Mobility
Motorcycle accessories11.32×Cars & Mobility
PSV Eindhoven45.52×Sports
Daytona Bike Week31.33×Cars & Mobility
Planet Fitness3.56×Sports
Fox News Channel2.24×Movies & TV
Café racer15.48×Cars & Mobility
Bebe Rexha19.05×Music & Radio
Suzuki8.81×Cars & Mobility
Ducati10.05×Cars & Mobility
Chopper (motorcycle)6.86×Cars & Mobility
Run-flat tire89.11×Cars & Mobility
MotoGP5.64×Sports
Laconia Motorcycle Week24.31×Cars & Mobility
Triumph Motorcycles Ltd9.2×Cars & Mobility
Bobber (motorcycle)12.74×Cars & Mobility
Extreme sport3.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle Cruiser audience
TraitClusterScore
PatriotismCONSERVATISM2.44
Risk AppetiteTHRILL1.74
Family OrientationCONSERVATISM1.35
Need for SecurityCONSERVATISM1.34
Early Adopter MentalityPOWER1.29
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle Cruiser
CountryShare
United States41.5%
Japan14.9%
Germany6.9%

See Motorcycle Cruiser audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Motorcycle Cruiser have in United States?

Motorcycle Cruiser has an estimated audience of 264,673 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorcycle Cruiser fans?

6.3% of Motorcycle Cruiser fans are female, 93.7% are male, with an average age of 43.5 years.

Which brands do Motorcycle Cruiser fans like most?

Motorcycle Cruiser fans show strongest brand affinity for Touring motorcycle (18.79×), Motorcycle helmet (15.53×), and Cruiser (motorcycle) (18.05×) over the country average.

Where do Motorcycle Cruiser fans live in United States?

Motorcycle Cruiser fans in United States are most concentrated in California (reach 36,275), Texas (reach 29,470), and Florida (reach 20,647). These three regions account for the largest share of the active audience.

What other brands do Motorcycle Cruiser fans also like?

Beyond Motorcycle Cruiser itself, the audience over-indexes on Motorcycle helmet (15.53×), Cruiser (motorcycle) (18.05×), Custom motorcycle (12.22×), and Motorcycle accessories (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.