Rascasse Audience Intelligence

MyWay (ticketing system) Target Market in United States

A data profile of the people who buy, follow and care about MyWay (ticketing system) in United States — modelled from more than twelve digital signal sources. MyWay (ticketing system) has an estimated audience of 310,061 people in United States.

#16among Public transport in United States#4913among Brand in United States#1265in Cars & Mobility

The average MyWay (ticketing system) fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subway, Burger King, Weather forecasting, with strongest over-indexing on Subway (12.35× the country average).

Demographically, the MyWay (ticketing system) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MyWay (ticketing system) fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Subway.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MyWay (ticketing system) profile in United States.

Audience size
310K
in United States
Gender
57.3%♀
42.7% male
Age
41.9
average years
Country rank
#47527
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MyWay (ticketing system)

57.3% are female, 42.7% are male, average age 41.9.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for MyWay (ticketing system) audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.9
Estimated audience size310,061
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the MyWay (ticketing system) audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4920%
50+30%
Fig. 04

Worldwide distribution

13.7%

of the worldwide MyWay (ticketing system) audience comes from United States.

Worldwide audience distribution share by country for MyWay (ticketing system)
CountryShare
Germany16.6%
United States13.7%
Poland12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MyWay (ticketing system) audience in United States is strongest.

Fig. 05

Top regions by affinity

MyWay (ticketing system) customers by region in United States
#RegionReachAffinity×
01Michigan~20K2.47×
02New Jersey~10K1.69×
03Kansas~3K1.33×
04Hawaii~2K1.32×
05Nebraska~2K1.24×
06Washington~7K1.19×
07North Carolina~10K1.17×
08California~40K1.14×
09Florida~20K1.14×
10New York~20K1.14×
11Connecticut~3K1.11×
12Texas~30K1.09×
13Nevada~3K1.06×
14Pennsylvania~10K1.04×
15Delaware<1K1.03×
16Louisiana~4K1.02×
17Ohio~9K1.01×
18Virginia~7K1.01×
19Oklahoma~3K1.01×
20Illinois~10K0.99×
21Georgia~9K0.99×
22Maryland~5K0.99×
23Massachusetts~6K0.98×
24Indiana~5K0.97×
25Kentucky~4K0.97×
26Rhode Island<1K0.97×
27Missouri~5K0.95×
28Arkansas~2K0.95×
29Alaska<1K0.95×
30New Hampshire~1K0.93×
31Alabama~4K0.92×
32Mississippi~2K0.92×
33Washington, District of Columbia<1K0.91×
34Iowa~2K0.90×
35South Dakota<1K0.89×
36North Dakota<1K0.89×
37South Carolina~4K0.88×
38Oregon~3K0.88×
39Maine<1K0.88×
40Tennessee~5K0.87×
41West Virginia~1K0.87×
42Montana<1K0.87×
43Vermont<1K0.87×
44Arizona~5K0.86×
45Minnesota~4K0.86×
46New Mexico~1K0.86×
47Idaho~1K0.86×
48Wisconsin~4K0.85×
49Utah~2K0.85×
50Colorado~3K0.74×
Fig. 06

Affinity by region

Affinity by region — MyWay (ticketing system), United States
0.74×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MyWay (ticketing system) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MyWay (ticketing system) audience
#·InterestCategoryAffinity×
01SubwayFood & Beverages12.35×
02ExxonMobilCars & Mobility8.09×
03Weather forecastingHome & Garden6.74×
04Burger KingFood & Beverages5.02×
05Air pollutionHealth4.43×
06LotteryGames4.39×
07Solar energyHome & Garden4.01×
08Online bankingBusiness & Career3.88×
09SmartwatchTechnology & Electronics3.44×
10HyundaiCars & Mobility3.16×
11QVCMovies & TV2.97×
12Pizza HutFood & Beverages2.79×
13Vehicle insuranceCars & Mobility2.76×
14McDonald'sFood & Beverages2.48×
15Domino's PizzaFood & Beverages2.34×
16Apple TVMovies & TV2.34×
17PinterestInternet & Social Media2.30×
18BarbecueFood & Beverages1.74×
19GrillingFood & Beverages1.63×
20BankingBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MyWay (ticketing system) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MyWay (ticketing system) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.47×
Urban LifestyleOPEN2.32×
Price SensitivityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MyWay (ticketing system) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.31×
SustainabilityBALANCE0.42×
Risk AppetiteTHRILL0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MyWay (ticketing system)'s target market in United States?

MyWay (ticketing system)'s target market in United States covers an estimated 310,061 people, concentrated in California and Texas.

02

What is the gender split and age of MyWay (ticketing system) customers?

57.3% of the MyWay (ticketing system) audience are female, 42.7% are male, with an average age of 41.9 years.

03

Which brands do MyWay (ticketing system) fans like most?

MyWay (ticketing system) fans show strongest brand affinity for Subway (12.35×), Burger King (5.02×), and Weather forecasting (6.74×) over the country average.

04

Where do MyWay (ticketing system) fans live in United States?

MyWay (ticketing system) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MyWay (ticketing system) fans also like?

Beyond MyWay (ticketing system) itself, the audience over-indexes on Burger King (5.02×), Weather forecasting (6.74×), Solar energy (4.01×), and Pinterest (2.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See MyWay (ticketing system) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MyWay (ticketing system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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