MyWay (ticketing system) Audience in United States

MyWay (ticketing system) logo

MyWay (ticketing system) has an estimated audience of 298,193 people in United States. 57.3% are female, 42.7% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Tus, Iran, Commercial mortgage, Lebanese cuisine, Brittney Griner.

The average MyWay (ticketing system) fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Tus, Iran, Commercial mortgage, with strongest over-indexing on Pillow (1.62× the country average). Demographically, the MyWay (ticketing system) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of MyWay (ticketing system) fans

Demographic split for MyWay (ticketing system) audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.9
Estimated audience size298,193

Audience persona

The typical MyWay (ticketing system) fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for MyWay (ticketing system) in United States
RegionReachAffinity
California38,5161.17×
Texas26,2031.02×
Florida25,3291.25×
New York20,0391.2×
Michigan19,7112.53×
New Jersey13,5501.79×
North Carolina10,8491.21×
Illinois10,5501.06×
Pennsylvania10,4151.04×
Ohio8,8860.97×
Georgia8,2920.9×
Virginia7,0210.97×
Massachusetts6,9161.18×
Washington6,0201.01×
Tennessee5,4740.92×
Arizona5,4500.9×
Maryland5,4131.06×
Indiana4,7800.88×
Missouri4,4860.93×
South Carolina3,8480.86×
Wisconsin3,8340.85×
Colorado3,6840.78×
Louisiana3,6590.95×
Minnesota3,6540.86×
Connecticut3,4761.16×
Alabama3,4060.82×
Kentucky3,3660.9×
Nevada3,1641.1×
Oregon3,1140.91×
Oklahoma3,0020.91×
Nebraska2,4981.67×
Kansas2,3741.01×
Utah2,2950.86×
Iowa2,1530.88×
Arkansas2,0700.84×
Mississippi2,0190.82×
Hawaii1,8441.44×
New Hampshire1,1991.02×
New Mexico1,1320.76×
West Virginia1,0830.78×
Idaho1,0660.71×
Washington, District of Columbia9761.09×
Maine9630.9×
Rhode Island9130.96×
Delaware8040.98×
Montana6130.74×
Alaska4800.75×
South Dakota4350.63×
North Dakota4290.7×
Vermont4110.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MyWay (ticketing system) audience
BrandAffinityCategory
Pillow1.62×Home & Garden
Tus, Iran6.81×Travel & Leisure
Commercial mortgage1.97×Business & Career
Lebanese cuisine2.32×Food & Beverages
Brittney Griner2.39×Sports
Overboard (film)2.02×Movies & TV
KPN4.44×Technology & Electronics
Shahid Kapoor2.16×Movies & TV
Monaco Grand Prix2.04×Sports
Isabela (province)2.17×
IRS e-file1.68×
World Extreme Cagefighting1.92×Sports
Steuben County, New York2.08×
Waupaca County, Wisconsin1.54×Travel & Leisure
Lankadeepa1.84×News
Digital literacy1.5×Internet & Social Media
Atlanta Bread Company1.56×Food & Beverages
OV71.6×Music & Radio
Johann Strauss I2.48×Music & Radio
Plastic shopping bag1.57×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MyWay (ticketing system) audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
Price SensitivityPREMIUM1.26
Urban LifestyleOPEN1.2
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.09
Healthy LifestyleBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for MyWay (ticketing system)
CountryShare
Germany16.7%
United States13.5%
Poland12.4%

See MyWay (ticketing system) audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does MyWay (ticketing system) have in United States?

MyWay (ticketing system) has an estimated audience of 298,193 people in United States, concentrated in California and Texas.

What is the gender split and age of MyWay (ticketing system) fans?

57.3% of MyWay (ticketing system) fans are female, 42.7% are male, with an average age of 41.9 years.

Which brands do MyWay (ticketing system) fans like most?

MyWay (ticketing system) fans show strongest brand affinity for Pillow (1.62×), Tus, Iran (6.81×), and Commercial mortgage (1.97×) over the country average.

Where do MyWay (ticketing system) fans live in United States?

MyWay (ticketing system) fans in United States are most concentrated in California (reach 38,516), Texas (reach 26,203), and Florida (reach 25,329). These three regions account for the largest share of the active audience.

What other brands do MyWay (ticketing system) fans also like?

Beyond MyWay (ticketing system) itself, the audience over-indexes on Tus, Iran (6.81×), Commercial mortgage (1.97×), Lebanese cuisine (2.32×), and Brittney Griner (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MyWay (ticketing system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.