Napa County, California Audience in United States

Napa County, California logo

Napa County, California has an estimated audience of 1,523,460 people in United States. 59.1% are female, 40.9% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: MeatEater, UK garage, Israel, Hebe, Muk-bang.

The average Napa County, California fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MeatEater, UK garage, Israel, with strongest over-indexing on MeatEater (10.23× the country average). Demographically, the Napa County, California audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Napa County, California fans

Demographic split for Napa County, California audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.3
Estimated audience size1,523,460

Audience persona

The typical Napa County, California fan in United States is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for MeatEater.

Top regions in United States

Top regions ranked by reach for Napa County, California in United States
RegionReachAffinity
California878,1745.24×
Texas144,2091.1×
Florida125,9021.22×
New York95,3451.12×
Illinois63,3031.25×
Arizona50,9541.64×
Georgia43,8980.94×
New Jersey39,7061.02×
Pennsylvania38,8770.76×
North Carolina38,5700.84×
Ohio37,2070.79×
Washington35,8021.17×
Virginia33,3140.9×
Nevada32,6262.21×
Massachusetts31,9111.06×
Michigan30,3470.76×
Tennessee24,8480.81×
Alabama24,0921.13×
Colorado23,3810.97×
Maryland22,2240.85×
Louisiana21,7591.11×
Indiana20,6340.74×
Missouri20,4210.83×
Minnesota18,1250.83×
South Carolina17,9300.78×
Oregon17,3430.99×
Wisconsin17,2140.75×
Arkansas15,1751.21×
Connecticut12,5660.82×
Kentucky12,2810.64×
Oklahoma11,8420.7×
Mississippi11,7130.93×
Utah11,4780.84×
Hawaii9,7231.48×
Kansas9,6230.8×
Iowa9,2620.74×
Nebraska6,3390.83×
Washington, District of Columbia6,1891.35×
Idaho6,1390.8×
New Mexico5,6360.74×
Rhode Island4,2820.88×
New Hampshire3,8420.64×
West Virginia3,5400.5×
Delaware3,0760.73×
Alaska2,9870.92×
Montana2,9040.69×
Maine2,8830.53×
South Dakota2,2240.63×
North Dakota1,9490.62×
Vermont1,3960.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Napa County, California audience
BrandAffinityCategory
MeatEater10.23×Movies & TV
UK garage7.16×Music & Radio
Israel1.95×Travel & Leisure
Hebe5.21×Home & Garden
Muk-bang12.46×Food & Beverages
JDSU2.1×Business & Career
Nebraska Cornhuskers football2.45×Sports
Urban horticulture2.44×Home & Garden
edureka22.43×Business & Career
Jesse Plemons2.09×Movies & TV
Corona (band)3.47×Music & Radio
Cacique6.7×Food & Beverages
Jeep Wagoneer3.1×Cars & Mobility
Nurse education1.75×Kids & Family
Ichiro Suzuki5.55×Sports
La Opinión3.66×News
Mortgage insurance2.15×Business & Career
Public speaking1.79×Politics & Society
Assassin's Creed II3.17×Games
Voter registration2.03×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Napa County, California audience
TraitClusterScore
IndulgenceJOY2.08
TravellingTHRILL1.98
Design AffinityPREMIUM1.98
Quality AwarenessPREMIUM1.71
PatriotismCONSERVATISM1.52
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Napa County, California
CountryShare
United States81.0%
Japan3.6%
Canada1.8%

See Napa County, California audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Napa County, California have in United States?

Napa County, California has an estimated audience of 1,523,460 people in United States, concentrated in California and Texas.

What is the gender split and age of Napa County, California fans?

59.1% of Napa County, California fans are female, 40.9% are male, with an average age of 46.3 years.

Which brands do Napa County, California fans like most?

Napa County, California fans show strongest brand affinity for MeatEater (10.23×), UK garage (7.16×), and Israel (1.95×) over the country average.

Where do Napa County, California fans live in United States?

Napa County, California fans in United States are most concentrated in California (reach 878,174), Texas (reach 144,209), and Florida (reach 125,902). These three regions account for the largest share of the active audience.

What other brands do Napa County, California fans also like?

Beyond Napa County, California itself, the audience over-indexes on UK garage (7.16×), Israel (1.95×), Hebe (5.21×), and Muk-bang (12.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Napa County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.