Rascasse Audience Intelligence

Napa County, California Audience in United States

A data profile of the people who buy, follow and care about Napa County, California in United States — modelled from more than twelve digital signal sources. Napa County, California has an estimated audience of 1,523,460 people in United States.

#148among Region in United States#1451among POI in United States#1334in Travel & Leisure

The average Napa County, California fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shemar Moore, Wine tasting, Kelly Osbourne, with strongest over-indexing on Shemar Moore (19.96× the country average).

Demographically, the Napa County, California audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Napa County, California fan in United States is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Shemar Moore.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Napa County, California profile in United States.

Audience size
1.5M
in United States
Gender
59.1%♀
40.9% male
Age
46.3
average years
Country rank
#17552
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Napa County, California fans

59.1% are female, 40.9% are male, average age 46.3.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Napa County, California audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.3
Estimated audience size1,523,460
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Napa County, California audience in United States
Age bracketShare%
16-196%
20-2913%
30-3919%
40-4925%
50+37%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Napa County, California audience comes from United States.

Worldwide audience distribution share by country for Napa County, California
CountryShare
United States80.9%
Japan3.5%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Napa County, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Napa County, California fans by region: top regions in United States
#RegionReachAffinity×
01California~900K5.17×
02Nevada~30K2.05×
03Arkansas~20K1.67×
04Hawaii~9K1.42×
05Arizona~40K1.37×
06Washington, District of Columbia~6K1.27×
07Illinois~60K1.18×
08Florida~100K1.17×
09Washington~40K1.17×
10Louisiana~20K1.11×
11New York~90K1.06×
12Massachusetts~30K1.06×
13Texas~100K1.05×
14New Jersey~40K1.01×
15Oregon~20K1.00×
16Alabama~20K0.97×
17Colorado~20K0.95×
18Alaska~3K0.92×
19Georgia~40K0.91×
20Mississippi~10K0.89×
21Nebraska~7K0.89×
22Virginia~30K0.88×
23Maryland~20K0.88×
24Idaho~7K0.88×
25Missouri~20K0.87×
26Utah~10K0.87×
27Rhode Island~4K0.86×
28Minnesota~20K0.85×
29Connecticut~10K0.85×
30Kansas~10K0.85×
31North Carolina~40K0.83×
32Tennessee~30K0.82×
33Iowa~10K0.82×
34South Carolina~20K0.81×
35Delaware~3K0.81×
36Michigan~30K0.80×
37Wisconsin~20K0.80×
38South Dakota~3K0.80×
39North Dakota~3K0.80×
40New Mexico~6K0.79×
41Montana~3K0.79×
42Ohio~40K0.78×
43New Hampshire~5K0.78×
44Pennsylvania~40K0.77×
45Indiana~20K0.75×
46Oklahoma~10K0.74×
47Vermont~2K0.74×
48Kentucky~10K0.70×
49Maine~4K0.67×
50West Virginia~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Napa County, California, United States
0.64×1.00×5.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Napa County, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Napa County, California audience
#·InterestCategoryAffinity×
01Kimpton Hotels & RestaurantsTravel & Leisure28.41×
02RieslingFood & Beverages20.00×
03Shemar MooreMovies & TV19.96×
04Bordeaux wineFood & Beverages12.43×
05Ian McKellenMovies & TV11.17×
06Cabernet SauvignonFood & Beverages9.86×
07Matt BomerMovies & TV8.30×
08Kelly OsbourneMusic & Radio7.44×
09OrbitzTravel & Leisure7.38×
10Wine tastingFood & Beverages6.88×
11VineyardFood & Beverages4.90×
12Anne HathawayMovies & TV4.32×
13WineryFood & Beverages3.38×
14FedExBusiness & Career2.48×
15Nordstrom rackFashion & Accessoires2.44×
16Trader Joe'sShopping1.95×
17VacationsTravel & Leisure1.80×
18Planet FitnessSports1.75×
19AirbnbTravel & Leisure1.65×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Napa County, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Napa County, California audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.35×
PatriotismCONSERVATISM2.16×
TravellingTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Napa County, California audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Pet OwnershipJOY0.85×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Napa County, California have in United States?

Napa County, California has an estimated audience of 1,523,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Napa County, California fans?

59.1% of Napa County, California fans are female, 40.9% are male, with an average age of 46.3 years.

03

Which brands do Napa County, California fans like most?

Napa County, California fans show strongest brand affinity for Shemar Moore (19.96×), Wine tasting (6.88×), and Kelly Osbourne (7.44×) over the country average.

04

Where do Napa County, California fans live in United States?

Napa County, California fans in United States are most concentrated in California (reach ~900K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Napa County, California fans also like?

Beyond Napa County, California itself, the audience over-indexes on Wine tasting (6.88×), Kelly Osbourne (7.44×), Orbitz (7.38×), and Kimpton Hotels & Restaurants (28.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Napa County, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Napa County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →