Rascasse Audience Intelligence

Naz Reid Audience in United States

A data profile of the people who buy, follow and care about Naz Reid in United States — modelled from more than twelve digital signal sources. Naz Reid has an estimated audience of 1,625,866 people in United States.

#184among Basketball in United States#3268among Person in United States#1498in Sports

The average Naz Reid fan in United States is 31.6 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Minnesota Timberwolves, Reggie Jackson, Brook Lopez, with strongest over-indexing on Minnesota Timberwolves (8.15× the country average).

Demographically, the Naz Reid audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naz Reid fan in United States is more male, around 31.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naz Reid profile in United States.

Audience size
1.6M
in United States
Gender
40.4%♀
59.6% male
Age
31.6
average years
Country rank
#16702
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naz Reid fans

40.4% are female, 59.6% are male, average age 31.6.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Naz Reid audience in United States
MetricValue
Female40.4%
Male59.6%
Average age31.6
Estimated audience size1,625,866
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Naz Reid audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

77.9%

of the worldwide Naz Reid audience comes from United States.

Worldwide audience distribution share by country for Naz Reid
CountryShare
United States77.9%
Canada4.3%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naz Reid audience in United States is strongest.

Fig. 05

Top regions by affinity

Naz Reid fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K8.17×
02North Dakota~9K2.84×
03South Dakota~7K1.91×
04North Carolina~80K1.70×
05New Jersey~60K1.60×
06Louisiana~20K1.17×
07New York~100K1.10×
08Maryland~30K0.99×
09Iowa~10K0.99×
10South Carolina~20K0.98×
11Illinois~50K0.94×
12Wisconsin~20K0.94×
13Washington, District of Columbia~4K0.93×
14Delaware~4K0.91×
15Massachusetts~30K0.89×
16Colorado~20K0.89×
17Georgia~40K0.88×
18Connecticut~10K0.85×
19Virginia~30K0.83×
20Mississippi~10K0.82×
21Indiana~20K0.81×
22Florida~80K0.79×
23Nebraska~6K0.79×
24Arizona~20K0.78×
25Arkansas~10K0.78×
26Tennessee~20K0.77×
27Alabama~20K0.77×
28Pennsylvania~40K0.76×
29Ohio~40K0.76×
30Oklahoma~10K0.76×
31Texas~100K0.75×
32Michigan~30K0.75×
33Missouri~20K0.75×
34Kentucky~10K0.75×
35Rhode Island~4K0.75×
36Alaska~2K0.75×
37Maine~4K0.73×
38Montana~3K0.72×
39Vermont~2K0.72×
40Kansas~8K0.70×
41New Hampshire~4K0.70×
42Nevada~10K0.68×
43West Virginia~5K0.68×
44California~100K0.67×
45Hawaii~4K0.66×
46Oregon~10K0.63×
47Idaho~4K0.56×
48New Mexico~4K0.55×
49Utah~8K0.54×
50Washington~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Naz Reid, United States
0.53×1.00×8.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naz Reid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naz Reid audience
#·InterestCategoryAffinity×
01Reggie JacksonSports19.42×
02Brook LopezSports17.95×
03Minnesota TimberwolvesSports8.15×
04Memphis GrizzliesSports5.04×
05Washington WizardsSports4.58×
06Indiana PacersSports4.55×
07Charlotte HornetsSports4.24×
08Brooklyn NetsSports4.12×
09New Orleans PelicansSports4.07×
10Phoenix SunsSports3.99×
11Utah JazzSports3.66×
12Houston RocketsSports3.54×
13Sneaker collectingFashion & Accessoires2.54×
14LeBron JamesSports2.25×
15Golden State WarriorsSports2.10×
16College basketballSports2.05×
17NBA FinalsSports1.99×
18Mobile gameGames1.90×
19NBA playoffsSports1.83×
20Mixed martial artsSports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naz Reid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naz Reid audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.23×
Early Adopter MentalityPOWER1.22×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naz Reid audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naz Reid have in United States?

Naz Reid has an estimated audience of 1,625,866 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Naz Reid fans?

40.4% of Naz Reid fans are female, 59.6% are male, with an average age of 31.6 years.

03

Which brands do Naz Reid fans like most?

Naz Reid fans show strongest brand affinity for Minnesota Timberwolves (8.15×), Reggie Jackson (19.42×), and Brook Lopez (17.95×) over the country average.

04

Where do Naz Reid fans live in United States?

Naz Reid fans in United States are most concentrated in Minnesota (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Naz Reid fans also like?

Beyond Naz Reid itself, the audience over-indexes on Reggie Jackson (19.42×), Brook Lopez (17.95×), Brooklyn Nets (4.12×), and Phoenix Suns (3.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Naz Reid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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