Rascasse Audience Intelligence

NBCNews.com Audience in United States

A data profile of the people who buy, follow and care about NBCNews.com in United States — modelled from more than twelve digital signal sources. NBCNews.com has an estimated audience of 4,024,380 people in United States.

#216among Website / Newspaper / Magazine in United States#41in News

The average NBCNews.com fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hawaii, Mediapart, Nonprofit organization, with strongest over-indexing on Hawaii (6.06× the country average).

Demographically, the NBCNews.com audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBCNews.com fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Hawaii.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBCNews.com profile in United States.

Audience size
4M
in United States
Gender
60.7%♀
39.3% male
Age
42.6
average years
Country rank
#8020
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NBCNews.com

60.7% are female, 39.3% are male, average age 42.6.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for NBCNews.com audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.6
Estimated audience size4,024,380
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the NBCNews.com audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

34.5%

of the worldwide NBCNews.com audience comes from United States.

Worldwide audience distribution share by country for NBCNews.com
CountryShare
United States34.5%
Canada11.6%
China8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBCNews.com audience in United States is strongest.

Fig. 05

Top regions by affinity

NBCNews.com fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K1.45×
02Connecticut~50K1.43×
03Rhode Island~20K1.34×
04Maine~20K1.30×
05Washington, District of Columbia~10K1.30×
06Wisconsin~70K1.23×
07Virginia~100K1.20×
08New York~200K1.17×
09Maryland~70K1.15×
10Minnesota~60K1.14×
11Pennsylvania~100K1.13×
12Montana~10K1.13×
13Kansas~30K1.11×
14Missouri~60K1.10×
15Massachusetts~80K1.09×
16Alaska~8K1.09×
17North Dakota~8K1.08×
18Oregon~40K1.06×
19Iowa~30K1.06×
20Michigan~100K1.04×
21New Jersey~100K1.03×
22West Virginia~20K1.03×
23New Hampshire~10K1.02×
24New Mexico~20K1.01×
25Illinois~100K0.99×
26Washington~70K0.99×
27Colorado~60K0.99×
28Ohio~100K0.97×
29Delaware~10K0.97×
30Kentucky~40K0.95×
31Hawaii~10K0.95×
32Nebraska~20K0.94×
33South Dakota~8K0.94×
34Indiana~60K0.92×
35North Carolina~100K0.90×
36Florida~200K0.89×
37Idaho~20K0.89×
38South Carolina~50K0.87×
39Oklahoma~40K0.87×
40Tennessee~60K0.86×
41Arizona~60K0.82×
42Utah~30K0.82×
43Louisiana~40K0.81×
44Alabama~40K0.78×
45Mississippi~20K0.78×
46California~300K0.77×
47Nevada~30K0.74×
48Texas~200K0.73×
49Georgia~80K0.73×
50Arkansas~20K0.73×
Fig. 06

Affinity by region

Affinity by region — NBCNews.com, United States
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBCNews.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBCNews.com audience
#·InterestCategoryAffinity×
01Neue Zürcher ZeitungNews121.72×
02MediapartNews114.90×
03HawaiiTravel & Leisure6.06×
04Royal familyPolitics & Society3.89×
05PoliticoPolitics & Society3.59×
06Arnold SchwarzeneggerMovies & TV3.52×
07New York PostNews3.15×
08True DetectiveMovies & TV3.13×
09Social changePolitics & Society2.56×
10Charitable organizationPolitics & Society2.49×
11Online newspaperNews2.49×
12Health insuranceBusiness & Career2.33×
13Motivational speakingBusiness & Career2.26×
14Rail transportTravel & Leisure2.12×
15Nonprofit organizationPolitics & Society2.05×
16Life insuranceBusiness & Career2.00×
17PharmacyBusiness & Career1.77×
18American AirlinesTravel & Leisure1.75×
19TicketmasterTravel & Leisure1.75×
20TraditionPolitics & Society1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBCNews.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBCNews.com audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.49×
Risk AppetiteTHRILL1.49×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBCNews.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.42×
Luxury OrientationPREMIUM0.51×
Design AffinityPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBCNews.com have in United States?

NBCNews.com has an estimated audience of 4,024,380 people in United States, concentrated in California and New York.

02

What is the gender split and age of NBCNews.com fans?

60.7% of NBCNews.com fans are female, 39.3% are male, with an average age of 42.6 years.

03

Which brands do NBCNews.com fans like most?

NBCNews.com fans show strongest brand affinity for Hawaii (6.06×), Mediapart (114.9×), and Nonprofit organization (2.05×) over the country average.

04

Where do NBCNews.com fans live in United States?

NBCNews.com fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do NBCNews.com fans also like?

Beyond NBCNews.com itself, the audience over-indexes on Mediapart (114.9×), Nonprofit organization (2.05×), Neue Zürcher Zeitung (121.72×), and New York Post (3.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See NBCNews.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBCNews.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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