NBCNews.com Audience in United States

NBCNews.com logo

NBCNews.com has an estimated audience of 3,639,801 people in United States. 60.7% are female, 39.3% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Mathcore, Google Home, The Historian, Alaska, Eurail.

The average NBCNews.com fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the NBCNews.com audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of NBCNews.com fans

Demographic split for NBCNews.com audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.6
Estimated audience size3,639,801

Audience persona

The typical NBCNews.com fan in United States is more female, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for NBCNews.com in United States
RegionReachAffinity
California332,3590.83×
New York249,4871.23×
Texas241,4850.77×
Florida222,9930.9×
Pennsylvania144,0801.18×
Illinois119,8300.99×
Ohio114,0931.02×
Virginia113,8461.28×
Michigan108,8371.14×
North Carolina104,3330.95×
New Jersey96,5041.04×
Georgia84,6220.75×
Massachusetts77,1801.08×
Maryland75,9801.21×
Washington74,6381.02×
Wisconsin70,5271.29×
Missouri67,8451.16×
Tennessee65,3900.9×
Indiana63,9650.96×
Arizona61,9160.83×
Minnesota59,4291.14×
Colorado56,6980.99×
Connecticut53,2491.46×
South Carolina47,6300.87×
Oregon45,7871.1×
Kentucky42,1490.92×
Louisiana39,6250.84×
Alabama38,8100.76×
Kansas32,6831.14×
Oklahoma32,5920.81×
Iowa32,2061.07×
Utah26,6750.82×
Nevada25,2880.72×
Mississippi22,2450.74×
Arkansas20,5190.68×
New Mexico18,1290.99×
Nebraska17,1400.94×
West Virginia16,8921×
Hawaii15,9741.02×
Idaho15,6580.86×
Washington, District of Columbia15,5041.42×
Maine15,3141.17×
Rhode Island14,3061.23×
New Hampshire13,8660.97×
Montana11,1881.11×
Delaware9,1640.91×
Vermont8,7931.38×
South Dakota7,3290.87×
Alaska7,1640.92×
North Dakota6,8630.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBCNews.com audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Alaska1.51×Travel & Leisure
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Isla Holbox12.25×Travel & Leisure
Girolando cattle11.77×Pets & Animals
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
REC TEC Grills7.3×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Graham Coxon10.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBCNews.com audience
TraitClusterScore
Risk AppetiteTHRILL3.94
Community OrientationOPEN1.86
Quality AwarenessPREMIUM1.61
Luxury OrientationPREMIUM1.53
TraditionCONSERVATISM1.5
Need for SecurityCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for NBCNews.com
CountryShare
United States32.8%
Canada12.0%
China9.4%

See NBCNews.com audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does NBCNews.com have in United States?

NBCNews.com has an estimated audience of 3,639,801 people in United States, concentrated in California and New York.

What is the gender split and age of NBCNews.com fans?

60.7% of NBCNews.com fans are female, 39.3% are male, with an average age of 42.6 years.

Which brands do NBCNews.com fans like most?

NBCNews.com fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.64×), and The Historian (16.48×) over the country average.

Where do NBCNews.com fans live in United States?

NBCNews.com fans in United States are most concentrated in California (reach 332,359), New York (reach 249,487), and Texas (reach 241,485). These three regions account for the largest share of the active audience.

What other brands do NBCNews.com fans also like?

Beyond NBCNews.com itself, the audience over-indexes on Google Home (11.64×), The Historian (16.48×), Alaska (1.51×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBCNews.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.