NBCNews.com Audience in United States

NBCNews.com has an estimated audience of 3,639,801 people in United States. 60.7% are female, 39.3% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average NBCNews.com fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the NBCNews.com audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of NBCNews.com fans

Demographic split for NBCNews.com audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.6
Estimated audience size3,639,801

Audience persona

The typical NBCNews.com fan in United States is more female, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for NBCNews.com in United States
RegionReachAffinity
California332,3590.83×
New York249,4871.23×
Texas241,4850.77×
Florida222,9930.9×
Pennsylvania144,0801.18×
Illinois119,8300.99×
Ohio114,0931.02×
Virginia113,8461.28×
Michigan108,8371.14×
North Carolina104,3330.95×
New Jersey96,5041.04×
Georgia84,6220.75×
Massachusetts77,1801.08×
Maryland75,9801.21×
Washington74,6381.02×
Wisconsin70,5271.29×
Missouri67,8451.16×
Tennessee65,3900.9×
Indiana63,9650.96×
Arizona61,9160.83×
Minnesota59,4291.14×
Colorado56,6980.99×
Connecticut53,2491.46×
South Carolina47,6300.87×
Oregon45,7871.1×
Kentucky42,1490.92×
Louisiana39,6250.84×
Alabama38,8100.76×
Kansas32,6831.14×
Oklahoma32,5920.81×
Iowa32,2061.07×
Utah26,6750.82×
Nevada25,2880.72×
Mississippi22,2450.74×
Arkansas20,5190.68×
New Mexico18,1290.99×
Nebraska17,1400.94×
West Virginia16,8921×
Hawaii15,9741.02×
Idaho15,6580.86×
Washington, District of Columbia15,5041.42×
Maine15,3141.17×
Rhode Island14,3061.23×
New Hampshire13,8660.97×
Montana11,1881.11×
Delaware9,1640.91×
Vermont8,7931.38×
South Dakota7,3290.87×
Alaska7,1640.92×
North Dakota6,8630.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBCNews.com audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Horoscope11.23×Health
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Day trading12.65×Business & Career
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBCNews.com audience
TraitClusterScore
Risk AppetiteTHRILL3.94
Community OrientationOPEN1.86
Quality AwarenessPREMIUM1.61
Luxury OrientationPREMIUM1.53
TraditionCONSERVATISM1.5
Need for SecurityCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for NBCNews.com
CountryShare
United States32.8%
Canada12.0%
China9.4%

See NBCNews.com audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does NBCNews.com have in United States?

NBCNews.com has an estimated audience of 3,639,801 people in United States, concentrated in California and New York.

What is the gender split and age of NBCNews.com fans?

60.7% of NBCNews.com fans are female, 39.3% are male, with an average age of 42.6 years.

Which brands do NBCNews.com fans like most?

NBCNews.com fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do NBCNews.com fans live in United States?

NBCNews.com fans in United States are most concentrated in California (reach 332,359), New York (reach 249,487), and Texas (reach 241,485). These three regions account for the largest share of the active audience.

What other brands do NBCNews.com fans also like?

Beyond NBCNews.com itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBCNews.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.