Newport Beach, California Audience in United States

Newport Beach, California logo

Newport Beach, California has an estimated audience of 4,609,146 people in United States. 62.1% are female, 37.9% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Justice.

The average Newport Beach, California fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (11.43× the country average). Demographically, the Newport Beach, California audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Newport Beach, California fans

Demographic split for Newport Beach, California audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.3
Estimated audience size4,609,146

Audience persona

The typical Newport Beach, California fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Newport Beach, California in United States
RegionReachAffinity
California1,124,6512.22×
Texas327,5510.83×
New York302,7151.18×
Florida267,0120.86×
Illinois140,8020.92×
Washington134,8061.46×
New Jersey133,8851.14×
Massachusetts130,9781.44×
Oregon127,2002.41×
Pennsylvania126,1920.81×
Arizona118,6081.26×
Ohio112,5940.79×
North Carolina99,1760.72×
Michigan97,9240.81×
Georgia93,5140.66×
Virginia93,3830.83×
Colorado86,2701.19×
Utah83,5472.02×
Nevada72,5941.63×
Tennessee69,4220.75×
Indiana68,0330.81×
Maryland59,3620.75×
Connecticut57,4091.24×
Missouri55,2610.74×
Minnesota53,9410.82×
Idaho51,3292.22×
Wisconsin48,7010.7×
South Carolina45,9500.66×
Kentucky39,8550.69×
Oklahoma34,9980.68×
Louisiana34,7930.59×
Iowa34,1600.9×
Alabama32,8630.51×
Kansas30,2780.83×
Arkansas27,0950.71×
Rhode Island25,3251.73×
Nebraska22,9980.99×
New Mexico19,0650.82×
Mississippi18,9900.5×
New Hampshire18,7891.03×
Hawaii18,4400.93×
Washington, District of Columbia16,3751.18×
Montana16,1181.26×
Maine13,5990.82×
Delaware9,8160.77×
West Virginia8,5510.4×
Alaska7,5850.77×
South Dakota6,9350.65×
North Dakota6,3550.67×
Vermont6,3200.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newport Beach, California audience
BrandAffinityCategory
Goop11.43×Internet & Social Media
Governor of Michigan13.27×Politics & Society
Wok10.78×Food & Beverages
headspace15.23×Health
Justice4.68×Politics & Society
Google Home9.45×Technology & Electronics
Hibachi10.91×Food & Beverages
Cherish (group)13.88×Music & Radio
Fairy godmother8.91×Literature
Grace Slick10.23×Music & Radio
Grinch4.67×Movies & TV
Vocal harmony5.21×Music & Radio
Hipster10.45×Politics & Society
TV Fanatic10.25×Movies & TV
Jesse Plemons3.21×Movies & TV
Kikar HaShabbat14.68×News
Nebraska Cornhuskers football3.19×Sports
Hardik Pandya12.73×Sports
El Paso County, Colorado10.65×Travel & Leisure
Guitarist (magazine)9.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newport Beach, California audience
TraitClusterScore
Design AffinityPREMIUM1.69
Luxury OrientationPREMIUM1.6
TravellingTHRILL1.57
Price SensitivityPREMIUM1.43
IndulgenceJOY1.42
ExtroversionTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Newport Beach, California
CountryShare
United States76.0%
United Kingdom6.4%
Canada2.1%

See Newport Beach, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Newport Beach, California have in United States?

Newport Beach, California has an estimated audience of 4,609,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Newport Beach, California fans?

62.1% of Newport Beach, California fans are female, 37.9% are male, with an average age of 43.3 years.

Which brands do Newport Beach, California fans like most?

Newport Beach, California fans show strongest brand affinity for Goop (11.43×), Governor of Michigan (13.27×), and Wok (10.78×) over the country average.

Where do Newport Beach, California fans live in United States?

Newport Beach, California fans in United States are most concentrated in California (reach 1,124,651), Texas (reach 327,551), and New York (reach 302,715). These three regions account for the largest share of the active audience.

What other brands do Newport Beach, California fans also like?

Beyond Newport Beach, California itself, the audience over-indexes on Governor of Michigan (13.27×), Wok (10.78×), headspace (15.23×), and Justice (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newport Beach, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.