Rascasse Audience Intelligence

Newport Beach, California Audience in United States

A data profile of the people who buy, follow and care about Newport Beach, California in United States — modelled from more than twelve digital signal sources. Newport Beach, California has an estimated audience of 4,609,146 people in United States.

#14among Department store in United States#508among POI in United States#607in Travel & Leisure

The average Newport Beach, California fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Diaper bag, Nordstrom rack, with strongest over-indexing on Planet Fitness (2.81× the country average).

Demographically, the Newport Beach, California audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newport Beach, California fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newport Beach, California profile in United States.

Audience size
4.6M
in United States
Gender
62.1%♀
37.9% male
Age
43.3
average years
Country rank
#7160
POI in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newport Beach, California fans

62.1% are female, 37.9% are male, average age 43.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Newport Beach, California audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.3
Estimated audience size4,609,146
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Newport Beach, California audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

76.0%

of the worldwide Newport Beach, California audience comes from United States.

Worldwide audience distribution share by country for Newport Beach, California
CountryShare
United States76.0%
United Kingdom6.4%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newport Beach, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Newport Beach, California fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.45×
02Oregon~90K1.79×
03Utah~70K1.64×
04Idaho~40K1.63×
05Washington~100K1.33×
06Nevada~60K1.32×
07Massachusetts~100K1.28×
08Arizona~100K1.26×
09Colorado~90K1.21×
10Connecticut~50K1.15×
11Rhode Island~20K1.15×
12Montana~10K1.13×
13New Jersey~100K1.09×
14New York~300K1.05×
15Nebraska~20K1.01×
16Alaska~10K1.01×
17Hawaii~20K1.00×
18Washington, District of Columbia~10K1.00×
19New Hampshire~20K0.99×
20Maine~20K0.98×
21New Mexico~20K0.97×
22North Dakota~9K0.96×
23Vermont~8K0.96×
24Kansas~30K0.95×
25South Dakota~10K0.95×
26Delaware~10K0.93×
27Iowa~40K0.92×
28Illinois~100K0.91×
29Arkansas~30K0.91×
30Minnesota~60K0.90×
31West Virginia~20K0.90×
32Tennessee~80K0.89×
33Indiana~70K0.88×
34Missouri~70K0.88×
35Wisconsin~60K0.87×
36Oklahoma~40K0.87×
37Mississippi~30K0.87×
38South Carolina~60K0.86×
39Kentucky~50K0.86×
40Virginia~100K0.85×
41Ohio~100K0.84×
42Louisiana~50K0.84×
43Texas~300K0.83×
44Pennsylvania~100K0.81×
45North Carolina~100K0.81×
46Michigan~100K0.81×
47Maryland~60K0.81×
48Florida~300K0.80×
49Alabama~50K0.80×
50Georgia~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Newport Beach, California, United States
0.78×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newport Beach, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newport Beach, California audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV6.55×
02KTLAMovies & TV5.56×
03Hollywood SignTravel & Leisure4.57×
04Mission: ImpossibleMovies & TV4.17×
05Diaper bagKids & Family3.57×
06Leonardo DiCaprioMovies & TV3.53×
07Anne HathawayMovies & TV3.31×
08Planet FitnessSports2.81×
09FedExBusiness & Career2.47×
10Masters TournamentSports2.43×
11Nordstrom rackFashion & Accessoires2.36×
12InnovationBusiness & Career1.98×
13Real propertyHome & Garden1.93×
14Panda ExpressFood & Beverages1.91×
15Mortgage loansBusiness & Career1.72×
16TMZInternet & Social Media1.62×
17AirbnbTravel & Leisure1.61×
18Trader Joe'sShopping1.56×
19PinterestInternet & Social Media1.53×
20SubwayFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newport Beach, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newport Beach, California audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
PatriotismCONSERVATISM1.43×
TravellingTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newport Beach, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
IndividualismJOY0.92×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newport Beach, California have in United States?

Newport Beach, California has an estimated audience of 4,609,146 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Newport Beach, California fans?

62.1% of Newport Beach, California fans are female, 37.9% are male, with an average age of 43.3 years.

03

Which brands do Newport Beach, California fans like most?

Newport Beach, California fans show strongest brand affinity for Planet Fitness (2.81×), Diaper bag (3.57×), and Nordstrom rack (2.36×) over the country average.

04

Where do Newport Beach, California fans live in United States?

Newport Beach, California fans in United States are most concentrated in California (reach ~1M), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Newport Beach, California fans also like?

Beyond Newport Beach, California itself, the audience over-indexes on Diaper bag (3.57×), Nordstrom rack (2.36×), FedEx (2.47×), and Pinterest (1.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Newport Beach, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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