Rascasse Audience Intelligence

Ninjas in Pyjamas Audience in United States

A data profile of the people who buy, follow and care about Ninjas in Pyjamas in United States — modelled from more than twelve digital signal sources. Ninjas in Pyjamas has an estimated audience of 212,936 people in United States.

#17among E-sports in United States#952among Team in United States#5873in Sports

The average Ninjas in Pyjamas fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Counter-Strike: Global Offensive, Detroit: Become Human, with strongest over-indexing on Micro Center (31.61× the country average).

Demographically, the Ninjas in Pyjamas audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ninjas in Pyjamas fan in United States is more male, around 32.2 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Sports · Type: Team · Subtype: E-sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninjas in Pyjamas profile in United States.

Audience size
213K
in United States
Gender
41.9%♀
58.1% male
Age
32.2
average years
Country rank
#57044
Team in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninjas in Pyjamas fans

41.9% are female, 58.1% are male, average age 32.2.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Ninjas in Pyjamas audience in United States
MetricValue
Female41.9%
Male58.1%
Average age32.2
Estimated audience size212,936
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Ninjas in Pyjamas audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Ninjas in Pyjamas audience comes from United States.

Worldwide audience distribution share by country for Ninjas in Pyjamas
CountryShare
United States26.8%
Japan15.7%
Brazil11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninjas in Pyjamas audience in United States is strongest.

Fig. 05

Top regions by affinity

Ninjas in Pyjamas fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.32×
02Vermont<1K1.29×
03North Dakota<1K1.25×
04South Dakota<1K1.18×
05California~30K1.17×
06Montana<1K1.14×
07Delaware<1K1.10×
08Rhode Island<1K1.09×
09Maine<1K1.05×
10West Virginia~1K1.04×
11New Hampshire<1K1.04×
12Washington, District of Columbia<1K1.04×
13Hawaii<1K1.03×
14Idaho~1K1.00×
15New Mexico~1K0.99×
16Mississippi~2K0.98×
17Nebraska~1K0.98×
18Arkansas~2K0.95×
19Kansas~2K0.95×
20Georgia~6K0.94×
21Wisconsin~3K0.94×
22South Carolina~3K0.94×
23Oklahoma~2K0.94×
24Utah~2K0.94×
25Texas~20K0.93×
26Kentucky~2K0.93×
27Iowa~2K0.93×
28Alabama~3K0.92×
29Washington~4K0.91×
30Massachusetts~4K0.91×
31Connecticut~2K0.91×
32Nevada~2K0.91×
33Minnesota~3K0.90×
34Louisiana~2K0.90×
35Oregon~2K0.90×
36Virginia~5K0.88×
37Indiana~3K0.88×
38Missouri~3K0.87×
39Colorado~3K0.87×
40New Jersey~5K0.85×
41Arizona~4K0.85×
42Tennessee~4K0.85×
43Maryland~3K0.84×
44Illinois~6K0.83×
45North Carolina~5K0.82×
46New York~10K0.81×
47Michigan~5K0.81×
48Pennsylvania~6K0.78×
49Ohio~5K0.78×
50Florida~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Ninjas in Pyjamas, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninjas in Pyjamas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninjas in Pyjamas audience
#·InterestCategoryAffinity×
01Detroit: Become HumanGames74.91×
02Seagate TechnologyTechnology & Electronics48.23×
03Water coolingTechnology & Electronics43.37×
04Western DigitalTechnology & Electronics43.13×
05Tom's HardwareTechnology & Electronics43.13×
06Cooler MasterTechnology & Electronics40.69×
07Micro CenterShopping31.61×
08Drain cleanerHome & Garden30.75×
09SteelSeriesGames26.82×
10Counter-Strike: Global OffensiveGames22.88×
11MotherboardTechnology & Electronics21.97×
12Fry's ElectronicsShopping19.91×
13Felicity JonesMovies & TV19.34×
14Solid-state driveTechnology & Electronics15.42×
15League of LegendsGames8.40×
16Dropbox (service)Technology & Electronics8.39×
17SolitaireGames7.37×
18Massively multiplayer online gamesGames5.92×
19SteamGames5.62×
20Mobile gameGames4.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninjas in Pyjamas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninjas in Pyjamas audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
Early Adopter MentalityPOWER1.74×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninjas in Pyjamas audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Pet OwnershipJOY0.64×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninjas in Pyjamas have in United States?

Ninjas in Pyjamas has an estimated audience of 212,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ninjas in Pyjamas fans?

41.9% of Ninjas in Pyjamas fans are female, 58.1% are male, with an average age of 32.2 years.

03

Which brands do Ninjas in Pyjamas fans like most?

Ninjas in Pyjamas fans show strongest brand affinity for Micro Center (31.61×), Counter-Strike: Global Offensive (22.88×), and Detroit: Become Human (74.91×) over the country average.

04

Where do Ninjas in Pyjamas fans live in United States?

Ninjas in Pyjamas fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Ninjas in Pyjamas fans also like?

Beyond Ninjas in Pyjamas itself, the audience over-indexes on Counter-Strike: Global Offensive (22.88×), Detroit: Become Human (74.91×), Western Digital (43.13×), and Seagate Technology (48.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ninjas in Pyjamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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