Nioxin Audience in United States

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Nioxin has an estimated audience of 276,564 people in United States. 75.4% are female, 24.6% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Fast Five, Product design, Historic site, JDSU, Home equity.

The average Nioxin fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fast Five, Product design, Historic site, with strongest over-indexing on Fast Five (33.27× the country average). Demographically, the Nioxin audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Nioxin fans

Demographic split for Nioxin audience in United States
MetricValue
Female75.4%
Male24.6%
Average age40.1
Estimated audience size276,564

Audience persona

The typical Nioxin fan in United States is more female, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Fast Five.

Top regions in United States

Top regions ranked by reach for Nioxin in United States
RegionReachAffinity
California35,6801.17×
Texas27,6171.16×
Florida19,4051.04×
New York15,0310.97×
Illinois10,6751.16×
Pennsylvania10,0931.08×
Ohio8,6861.02×
Georgia7,8700.92×
North Carolina7,7520.93×
New Jersey7,1771.02×
Virginia6,8191.01×
Michigan6,7480.93×
Arizona6,2341.1×
Washington6,1611.11×
Tennessee5,4960.99×
Massachusetts5,3610.98×
Colorado5,3211.22×
Indiana4,8850.97×
Maryland4,5690.96×
Minnesota4,1361.04×
Missouri4,0770.91×
Wisconsin3,9790.96×
South Carolina3,8860.93×
Kentucky3,8331.11×
Louisiana3,4830.98×
Alabama3,4630.9×
Oregon3,1881.01×
Connecticut2,8401.02×
Oklahoma2,8100.91×
Utah2,7541.11×
Nevada2,7211.02×
Kansas2,5481.17×
Iowa2,4651.08×
Arkansas2,0860.92×
Nebraska1,8491.33×
Mississippi1,7930.79×
Idaho1,5461.11×
New Mexico1,5071.09×
West Virginia1,1900.92×
Hawaii1,1891×
New Hampshire9660.89×
Rhode Island7570.86×
South Dakota7571.18×
North Dakota7511.32×
Montana7360.96×
Washington, District of Columbia7030.85×
Maine6870.69×
Delaware6090.8×
Alaska5630.95×
Wyoming3280.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nioxin audience
BrandAffinityCategory
Fast Five33.27×Movies & TV
Product design2.31×Business & Career
Historic site4.63×Arts & Culture
JDSU2.69×Business & Career
Home equity1.67×Home & Garden
University of Rochester11.01×Business & Career
Staycation2.05×Home & Garden
Home staging3.14×Home & Garden
Elsword9.62×Games
Nebraska Cornhuskers football2.12×Sports
Janitor3.79×Home & Garden
Jesse Plemons1.94×Movies & TV
Go Go's6.18×Music & Radio
Mothercare1.67×Kids & Family
Vocal harmony2.17×Music & Radio
Noodle (Gorillaz)1.72×Music & Radio
Goop2.47×Internet & Social Media
Governor of Michigan3.35×Politics & Society
Jaws2.43×Movies & TV
Grinch1.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nioxin audience
TraitClusterScore
Quality AwarenessPREMIUM1.46
Luxury OrientationPREMIUM1.44
IndulgenceJOY1.34
Design AffinityPREMIUM1.3
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Nioxin
CountryShare
United States28.8%
United Kingdom10.7%
Sweden9.5%

See Nioxin audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Nioxin have in United States?

Nioxin has an estimated audience of 276,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Nioxin fans?

75.4% of Nioxin fans are female, 24.6% are male, with an average age of 40.1 years.

Which brands do Nioxin fans like most?

Nioxin fans show strongest brand affinity for Fast Five (33.27×), Product design (2.31×), and Historic site (4.63×) over the country average.

Where do Nioxin fans live in United States?

Nioxin fans in United States are most concentrated in California (reach 35,680), Texas (reach 27,617), and Florida (reach 19,405). These three regions account for the largest share of the active audience.

What other brands do Nioxin fans also like?

Beyond Nioxin itself, the audience over-indexes on Product design (2.31×), Historic site (4.63×), JDSU (2.69×), and Home equity (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nioxin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.