Rascasse Audience Intelligence

Nioxin Target Market in United States

A data profile of the people who buy, follow and care about Nioxin in United States — modelled from more than twelve digital signal sources. Nioxin has an estimated audience of 273,337 people in United States.

#35among Hair care in United States#5260among Brand in United States#496in Beauty & Wellness

The average Nioxin fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Management of hair loss, Kelly Osbourne, International education, with strongest over-indexing on Management of hair loss (37.6× the country average).

Demographically, the Nioxin audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nioxin fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Management of hair loss.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nioxin profile in United States.

Audience size
273K
in United States
Gender
73.1%♀
26.9% male
Age
40.5
average years
Country rank
#50681
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nioxin

73.1% are female, 26.9% are male, average age 40.5.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Nioxin audience in United States
MetricValue
Female73.1%
Male26.9%
Average age40.5
Estimated audience size273,337
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Nioxin audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Nioxin audience comes from United States.

Worldwide audience distribution share by country for Nioxin
CountryShare
United States28.8%
United Kingdom10.1%
Sweden9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nioxin audience in United States is strongest.

Fig. 05

Top regions by affinity

Nioxin customers by region in United States
#RegionReachAffinity×
01Nebraska~2K1.28×
02North Dakota<1K1.25×
03Colorado~5K1.16×
04South Dakota<1K1.13×
05California~30K1.12×
06Kentucky~4K1.11×
07Kansas~2K1.11×
08New Mexico~2K1.11×
09Utah~3K1.10×
10Texas~30K1.08×
11Arizona~6K1.08×
12Washington~6K1.08×
13Iowa~2K1.08×
14Idaho~2K1.07×
15Pennsylvania~10K1.04×
16Illinois~10K1.04×
17Minnesota~4K1.03×
18Florida~20K1.02×
19Montana<1K1.02×
20Ohio~9K1.01×
21Connecticut~3K1.00×
22Alaska<1K1.00×
23Tennessee~6K0.99×
24Nevada~3K0.99×
25West Virginia~1K0.99×
26Hawaii~1K0.99×
27New Jersey~7K0.98×
28Virginia~7K0.98×
29Wisconsin~4K0.98×
30Louisiana~4K0.98×
31Oregon~3K0.98×
32Massachusetts~5K0.97×
33Indiana~5K0.97×
34Maryland~5K0.96×
35Arkansas~2K0.96×
36New Hampshire~1K0.96×
37South Carolina~4K0.94×
38Oklahoma~3K0.94×
39New York~10K0.92×
40Alabama~4K0.92×
41North Carolina~8K0.91×
42Michigan~7K0.91×
43Missouri~4K0.91×
44Mississippi~2K0.91×
45Rhode Island<1K0.91×
46Washington, District of Columbia<1K0.89×
47Georgia~8K0.88×
48Delaware<1K0.88×
49Vermont<1K0.85×
50Maine<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Nioxin, United States
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nioxin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nioxin audience
#·InterestCategoryAffinity×
01Management of hair lossBeauty & Wellness37.60×
02International educationBusiness & Career10.69×
03Online flower deliveryHome & Garden9.43×
04Kelly OsbourneMusic & Radio8.28×
05Eva GreenMovies & TV7.34×
06Hair serumBeauty & Wellness7.12×
07Bath and BodyworksShopping3.08×
08Mineral waterFood & Beverages2.95×
09Hair conditionerBeauty & Wellness2.62×
10Hair removalBeauty & Wellness2.36×
11Google NewsNews2.12×
12ShampooBeauty & Wellness2.11×
13EyelashBeauty & Wellness2.08×
14MoisturizerHome & Garden1.99×
15Planet FitnessSports1.94×
16Real propertyHome & Garden1.79×
17Discount storesShopping1.78×
18Hair careBeauty & Wellness1.73×
19Skin careBeauty & Wellness1.61×
20GeneticsKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nioxin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nioxin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Quality AwarenessPREMIUM1.56×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nioxin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Early Adopter MentalityPOWER0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nioxin's target market in United States?

Nioxin's target market in United States covers an estimated 273,337 people, concentrated in California and Texas.

02

What is the gender split and age of Nioxin customers?

73.1% of the Nioxin audience are female, 26.9% are male, with an average age of 40.5 years.

03

Which brands do Nioxin fans like most?

Nioxin fans show strongest brand affinity for Management of hair loss (37.6×), Kelly Osbourne (8.28×), and International education (10.69×) over the country average.

04

Where do Nioxin fans live in United States?

Nioxin fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nioxin fans also like?

Beyond Nioxin itself, the audience over-indexes on Kelly Osbourne (8.28×), International education (10.69×), Online flower delivery (9.43×), and Planet Fitness (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nioxin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nioxin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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