Rascasse Audience Intelligence

Noise music Audience in United States

A data profile of the people who buy, follow and care about Noise music in United States — modelled from more than twelve digital signal sources. Noise music has an estimated audience of 2,452,517 people in United States.

#220among Musical genre in United States#5676among Topic in United States#1287in Music & Radio

The average Noise music fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vintage clothing, Innovation, Shōnen manga, with strongest over-indexing on Vintage clothing (1.77× the country average).

Demographically, the Noise music audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Noise music fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vintage clothing.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noise music profile in United States.

Audience size
2.5M
in United States
Gender
44.1%♀
55.9% male
Age
32.4
average years
Country rank
#12082
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Noise music fans

44.1% are female, 55.9% are male, average age 32.4.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Noise music audience in United States
MetricValue
Female44.1%
Male55.9%
Average age32.4
Estimated audience size2,452,517
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Noise music audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Noise music audience comes from United States.

Worldwide audience distribution share by country for Noise music
CountryShare
United States15.8%
Germany10.7%
Mexico7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noise music audience in United States is strongest.

Fig. 05

Top regions by affinity

Noise music fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.19×
02North Dakota~6K1.14×
03Alaska~6K1.11×
04Wyoming~4K1.10×
05Washington~50K1.09×
06Montana~7K1.07×
07Oregon~30K1.05×
08New York~100K1.04×
09Rhode Island~8K1.04×
10West Virginia~10K1.03×
11Maine~9K1.03×
12Massachusetts~50K1.02×
13Hawaii~10K1.01×
14New Hampshire~10K1.01×
15New Mexico~10K1.00×
16Idaho~10K1.00×
17South Dakota~6K1.00×
18Connecticut~20K0.99×
19Nebraska~10K0.99×
20Washington, District of Columbia~7K0.99×
21Virginia~60K0.98×
22Mississippi~20K0.98×
23Minnesota~30K0.97×
24Kentucky~30K0.97×
25Utah~20K0.97×
26Arkansas~20K0.97×
27Kansas~20K0.97×
28California~300K0.96×
29Tennessee~50K0.96×
30Oklahoma~30K0.96×
31Michigan~60K0.95×
32Maryland~40K0.95×
33Louisiana~30K0.95×
34Nevada~20K0.95×
35Iowa~20K0.95×
36Missouri~40K0.94×
37Colorado~40K0.94×
38Wisconsin~30K0.94×
39Arizona~50K0.93×
40Indiana~40K0.93×
41Alabama~30K0.93×
42Pennsylvania~80K0.92×
43Ohio~70K0.92×
44North Carolina~70K0.92×
45South Carolina~30K0.92×
46Illinois~70K0.90×
47New Jersey~60K0.89×
48Georgia~70K0.88×
49Texas~200K0.80×
50Florida~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Noise music, United States
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noise music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noise music audience
#·InterestCategoryAffinity×
01Shōnen mangaLiterature2.71×
02Hello KittyKids & Family2.35×
03Counter-Strike: Global OffensiveGames2.24×
04League of LegendsGames2.14×
05CarharttFashion & Accessoires2.12×
06Gothic fashionFashion & Accessoires2.11×
07Comedy clubMovies & TV2.07×
08UniqloShopping1.97×
09GraffitiArts & Culture1.88×
10GrungeMusic & Radio1.81×
11Apple MusicMusic & Radio1.80×
12Vintage clothingFashion & Accessoires1.77×
13Anne HathawayMovies & TV1.75×
14InnovationBusiness & Career1.72×
15CrowdfundingBusiness & Career1.72×
16UEFA Champions LeagueSports1.60×
17Virtual realityTechnology & Electronics1.59×
18Art exhibitionArts & Culture1.58×
19Board gamesGames1.53×
20Non-alcoholic beverageFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noise music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noise music audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
IndividualismJOY1.27×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noise music audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.58×
Quality AwarenessPREMIUM0.70×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noise music have in United States?

Noise music has an estimated audience of 2,452,517 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Noise music fans?

44.1% of Noise music fans are female, 55.9% are male, with an average age of 32.4 years.

03

Which brands do Noise music fans like most?

Noise music fans show strongest brand affinity for Vintage clothing (1.77×), Innovation (1.72×), and Shōnen manga (2.71×) over the country average.

04

Where do Noise music fans live in United States?

Noise music fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Noise music fans also like?

Beyond Noise music itself, the audience over-indexes on Innovation (1.72×), Shōnen manga (2.71×), Apple Music (1.8×), and League of Legends (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Noise music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Noise music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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