Rascasse Audience Intelligence

Northeastern United States Audience in United States

A data profile of the people who buy, follow and care about Northeastern United States in United States — modelled from more than twelve digital signal sources. Northeastern United States has an estimated audience of 12,388,698 people in United States.

#164among POI in United States#253in Travel & Leisure

The average Northeastern United States fan in United States is 39.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Boston Bruins, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Boston Bruins (3.26× the country average).

Demographically, the Northeastern United States audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northeastern United States fan in United States is more female, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northeastern United States profile in United States.

Audience size
12.4M
in United States
Gender
57.2%♀
42.8% male
Age
39.0
average years
Country rank
#2877
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northeastern United States fans

57.2% are female, 42.8% are male, average age 39.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Northeastern United States audience in United States
MetricValue
Female57.2%
Male42.8%
Average age39.0
Estimated audience size12,388,698
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Northeastern United States audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Northeastern United States audience comes from United States.

Worldwide audience distribution share by country for Northeastern United States
CountryShare
United States84.8%
Mexico2.4%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northeastern United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Northeastern United States fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.79×
02Maine~70K1.69×
03West Virginia~90K1.63×
04Connecticut~200K1.48×
05New Hampshire~70K1.47×
06Pennsylvania~600K1.42×
07Rhode Island~50K1.39×
08Michigan~400K1.31×
09Indiana~300K1.29×
10Iowa~100K1.28×
11Massachusetts~300K1.22×
12Ohio~500K1.19×
13Wisconsin~200K1.19×
14Nebraska~70K1.18×
15New Jersey~400K1.17×
16Arkansas~100K1.14×
17New York~800K1.10×
18South Dakota~30K1.09×
19Kentucky~200K1.07×
20Oklahoma~100K1.07×
21Kansas~100K1.07×
22Missouri~200K1.06×
23Delaware~40K1.06×
24Minnesota~200K1.05×
25North Dakota~30K1.03×
26Illinois~400K1.00×
27Maryland~200K0.98×
28Alabama~200K0.97×
29Tennessee~200K0.96×
30Montana~30K0.93×
31South Carolina~200K0.92×
32Mississippi~90K0.91×
33Virginia~300K0.90×
34Alaska~20K0.88×
35North Carolina~300K0.85×
36New Mexico~50K0.84×
37Idaho~50K0.81×
38Texas~800K0.78×
39Washington, District of Columbia~30K0.77×
40Louisiana~100K0.76×
41Arizona~200K0.74×
42Florida~600K0.73×
43Georgia~300K0.68×
44Hawaii~40K0.67×
45Colorado~100K0.66×
46Oregon~90K0.66×
47Utah~70K0.62×
48Nevada~70K0.57×
49Washington~100K0.56×
50California~600K0.47×
Fig. 06

Affinity by region

Affinity by region — Northeastern United States, United States
0.47×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northeastern United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northeastern United States audience
#·InterestCategoryAffinity×
01Laconia Motorcycle WeekCars & Mobility4.68×
02Boston BruinsSports3.26×
03New Jersey DevilsSports2.65×
04Colorado RockiesSports2.38×
05Philadelphia FlyersSports2.17×
06New York RangersSports2.12×
07Philadelphia PhilliesSports2.04×
08Jessica AlbaMovies & TV1.97×
09Baltimore OriolesSports1.92×
10New York MetsSports1.85×
11Malt whiskyFood & Beverages1.83×
12Non-alcoholic beverageFood & Beverages1.76×
13Monopoly (game)Games1.67×
14Art DecoArts & Culture1.65×
15Garden centreHome & Garden1.63×
16Rail transportTravel & Leisure1.62×
17Single malt whiskyFood & Beverages1.56×
18Standup paddleboardingSports1.54×
19Ice skatingSports1.51×
20Pittsburgh PenguinsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northeastern United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northeastern United States audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.43×
Community OrientationOPEN1.28×
TravellingTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northeastern United States audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.70×
Need for SecurityCONSERVATISM0.74×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northeastern United States have in United States?

Northeastern United States has an estimated audience of 12,388,698 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Northeastern United States fans?

57.2% of Northeastern United States fans are female, 42.8% are male, with an average age of 39.0 years.

03

Which brands do Northeastern United States fans like most?

Northeastern United States fans show strongest brand affinity for Boston Bruins (3.26×), Rail transport (1.62×), and Non-alcoholic beverage (1.76×) over the country average.

04

Where do Northeastern United States fans live in United States?

Northeastern United States fans in United States are most concentrated in Texas (reach ~800K), New York (reach ~800K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Northeastern United States fans also like?

Beyond Northeastern United States itself, the audience over-indexes on Rail transport (1.62×), Non-alcoholic beverage (1.76×), Jessica Alba (1.97×), and Philadelphia Phillies (2.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Northeastern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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