Northeastern United States Audience in United States

Northeastern United States logo

Northeastern United States has an estimated audience of 12,388,698 people in United States. 57.2% are female, 42.8% are male, average age 39.0. Top regions: Texas, New York, Florida. Top brand affinities: Alaska, Google Analytics, Google Wallet, CAC 40, Nasal cavity.

The average Northeastern United States fan in United States is 39.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Alaska, Google Analytics, Google Wallet, with strongest over-indexing on Alaska (4.16× the country average). Demographically, the Northeastern United States audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Northeastern United States fans

Demographic split for Northeastern United States audience in United States
MetricValue
Female57.2%
Male42.8%
Average age39.0
Estimated audience size12,388,698

Audience persona

The typical Northeastern United States fan in United States is more female, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Northeastern United States in United States
RegionReachAffinity
Texas836,0610.78×
New York779,3061.13×
Florida623,2790.74×
Pennsylvania577,6871.38×
Ohio506,8721.33×
Michigan487,9971.51×
Illinois420,2361.02×
Indiana327,9011.45×
New Jersey322,1111.02×
North Carolina316,5170.85×
California289,0530.21×
Massachusetts262,6481.08×
Tennessee259,6501.04×
Wisconsin244,3031.31×
Georgia240,6490.63×
Virginia232,3130.77×
Missouri220,2601.1×
Arizona198,1930.78×
Minnesota191,8611.08×
Alabama184,1391.06×
South Carolina180,0690.97×
Kentucky179,8691.16×
Maryland172,1530.81×
Connecticut163,8791.32×
Oklahoma161,9831.18×
Iowa143,2691.4×
Arkansas131,8671.29×
Louisiana118,5750.74×
Colorado116,3950.6×
Kansas111,4361.14×
Washington110,9830.45×
West Virginia105,2271.82×
Mississippi90,7650.89×
Oregon88,2380.62×
Nebraska81,8461.32×
Maine77,0041.74×
New Hampshire67,5351.38×
New Mexico52,3250.84×
Rhode Island50,3621.28×
Utah47,5720.43×
Idaho42,2160.68×
Nevada41,9840.35×
Vermont41,0671.89×
Delaware36,0421.05×
South Dakota32,0531.12×
Montana31,7680.92×
North Dakota23,9720.94×
Alaska19,9760.75×
Wyoming18,1620.99×
Washington, District of Columbia14,7510.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northeastern United States audience
BrandAffinityCategory
Alaska4.16×Travel & Leisure
Google Analytics2.25×Internet & Social Media
Google Wallet2.27×Technology & Electronics
CAC 401.53×Business & Career
Nasal cavity2.11×Health
Consequence (rapper)1.62×Music & Radio
Kerala1.64×Travel & Leisure
Graham Greene (actor)1.53×
Tierra Cali1.52×Travel & Leisure
Jonathan Davis1.69×Music & Radio
Sub Zero (Official)1.7×Literature
Academy Award for Best Original Score2.87×Movies & TV
Spinal muscular atrophy1.53×Health
New York Harbor1.92×Travel & Leisure
Academy Award for Best Documentary Feature1.62×Movies & TV
Food quality1.82×Food & Beverages
Bulacan2.14×Travel & Leisure
Cadena SER1.81×Music & Radio
Equinix1.59×Business & Career
iZombie1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northeastern United States audience
TraitClusterScore
Sports ActivityPOWER1.65
SustainabilityBALANCE1.64
Luxury OrientationPREMIUM1.51
TravellingTHRILL1.35
Quality AwarenessPREMIUM1.26
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Northeastern United States
CountryShare
United States84.8%
Mexico2.4%
Canada1.7%

See Northeastern United States audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Northeastern United States have in United States?

Northeastern United States has an estimated audience of 12,388,698 people in United States, concentrated in Texas and New York.

What is the gender split and age of Northeastern United States fans?

57.2% of Northeastern United States fans are female, 42.8% are male, with an average age of 39.0 years.

Which brands do Northeastern United States fans like most?

Northeastern United States fans show strongest brand affinity for Alaska (4.16×), Google Analytics (2.25×), and Google Wallet (2.27×) over the country average.

Where do Northeastern United States fans live in United States?

Northeastern United States fans in United States are most concentrated in Texas (reach 836,061), New York (reach 779,306), and Florida (reach 623,279). These three regions account for the largest share of the active audience.

What other brands do Northeastern United States fans also like?

Beyond Northeastern United States itself, the audience over-indexes on Google Analytics (2.25×), Google Wallet (2.27×), CAC 40 (1.53×), and Nasal cavity (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northeastern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.