Northern Sotho language Audience in United States
Northern Sotho language has an estimated audience of 514,321 people in United States. 68.1% are female, 31.9% are male, average age 41.5. Top brand affinities: Product design, Hebe, Goop, Historic site, Governor of Michigan.
Top brand affinities include Product design, Hebe, Goop, with strongest over-indexing on Product design (1.89× the country average). Demographically, the Northern Sotho language audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Northern Sotho language fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 41.5 |
| Estimated audience size | 514,321 |
Audience persona
The typical Northern Sotho language fan in United States is more female, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 1.89× | Business & Career |
| Hebe | 5.8× | Home & Garden |
| Goop | 4.62× | Internet & Social Media |
| Historic site | 3.54× | Arts & Culture |
| Governor of Michigan | 5.8× | Politics & Society |
| Fairy godmother | 5.8× | Literature |
| Wok | 4.38× | Food & Beverages |
| Stamp collecting | 3.13× | Home & Garden |
| Hibachi | 5.1× | Food & Beverages |
| Kendra Scott | 1.89× | Fashion & Accessoires |
| Google Home | 4.15× | Technology & Electronics |
| headspace | 5.8× | Health |
| Hipster | 5.8× | Politics & Society |
| Grinch | 2.42× | Movies & TV |
| Vocal harmony | 2.57× | Music & Radio |
| Cherish (group) | 5.8× | Music & Radio |
| Grace Slick | 4.53× | Music & Radio |
| Buying and Selling Real Estate | 3.94× | Home & Garden |
| Mathcore | 4.01× | Music & Radio |
| TV Fanatic | 5.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.45 |
| Family Orientation | CONSERVATISM | 1.26 |
| Quality Awareness | PREMIUM | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
| Career Orientation | POWER | 1.2 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 71.0% |
| United States | 12.6% |
| United Kingdom | 4.6% |
See Northern Sotho language audiences in other countries
- Northern Sotho language — Germany
- Northern Sotho language — United Kingdom
- Northern Sotho language — France
- Northern Sotho language — Italy
- Northern Sotho language — Spain
- Northern Sotho language — Brazil
- Northern Sotho language — Japan
- Northern Sotho language — South Korea
- Northern Sotho language — India
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Northern Sotho language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.