Rascasse Audience Intelligence

Odell Beckham Jr. Audience in United States

A data profile of the people who buy, follow and care about Odell Beckham Jr. in United States — modelled from more than twelve digital signal sources. Odell Beckham Jr. has an estimated audience of 2,774,522 people in United States.

#167among American football in United States#1749among Person in United States#969in Sports

The average Odell Beckham Jr. fan in United States is 29.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buffalo Bills, Tampa Bay Buccaneers, Miami Dolphins, with strongest over-indexing on Buffalo Bills (10.88× the country average).

Demographically, the Odell Beckham Jr. audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Odell Beckham Jr. fan in United States is more male, around 29.4 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Odell Beckham Jr. profile in United States.

Audience size
2.8M
in United States
Gender
24.9%♀
75.1% male
Age
29.4
average years
Country rank
#10956
Person in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Odell Beckham Jr. fans

24.9% are female, 75.1% are male, average age 29.4.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Odell Beckham Jr. audience in United States
MetricValue
Female24.9%
Male75.1%
Average age29.4
Estimated audience size2,774,522
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Odell Beckham Jr. audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3916%
40-4910%
50+5%
Fig. 04

Worldwide distribution

73.3%

of the worldwide Odell Beckham Jr. audience comes from United States.

Worldwide audience distribution share by country for Odell Beckham Jr.
CountryShare
United States73.3%
Canada3.9%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Odell Beckham Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Odell Beckham Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K1.81×
02Maryland~70K1.74×
03New Jersey~100K1.65×
04Mississippi~30K1.53×
05Connecticut~30K1.34×
06New York~200K1.29×
07Delaware~9K1.29×
08Alabama~40K1.23×
09Pennsylvania~100K1.22×
10Arizona~60K1.21×
11Georgia~90K1.20×
12Florida~200K1.19×
13Ohio~90K1.17×
14South Carolina~40K1.17×
15North Carolina~90K1.13×
16Texas~200K1.12×
17Virginia~70K1.12×
18Washington, District of Columbia~8K1.10×
19Missouri~40K1.05×
20Kansas~20K1.03×
21Massachusetts~50K0.99×
22Rhode Island~8K0.99×
23Tennessee~50K0.97×
24Illinois~80K0.94×
25Michigan~60K0.93×
26California~300K0.92×
27Nevada~20K0.92×
28Kentucky~30K0.91×
29South Dakota~5K0.91×
30Indiana~40K0.90×
31Arkansas~20K0.90×
32West Virginia~10K0.90×
33Minnesota~30K0.87×
34Oklahoma~20K0.87×
35Wisconsin~30K0.86×
36Colorado~30K0.85×
37Hawaii~9K0.85×
38Iowa~20K0.84×
39New Mexico~10K0.82×
40North Dakota~4K0.82×
41Nebraska~10K0.80×
42Washington~40K0.78×
43New Hampshire~8K0.76×
44Alaska~4K0.73×
45Utah~20K0.71×
46Maine~6K0.71×
47Idaho~9K0.70×
48Vermont~3K0.70×
49Montana~5K0.69×
50Oregon~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Odell Beckham Jr., United States
0.68×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Odell Beckham Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Odell Beckham Jr. audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports14.69×
02Tampa Bay BuccaneersSports13.46×
03New York JetsSports13.44×
04Indianapolis ColtsSports13.37×
05Cincinnati BengalsSports13.24×
06Russell WilsonSports12.82×
07Miami DolphinsSports11.71×
08New York GiantsSports11.34×
09Arizona CardinalsSports11.25×
10Minnesota VikingsSports10.91×
11Buffalo BillsSports10.88×
12Los Angeles RamsSports10.63×
13Denver BroncosSports10.23×
14Cleveland BrownsSports10.21×
15Baltimore RavensSports10.07×
16Seattle SeahawksSports9.99×
17Aaron RodgersSports9.20×
18Detroit LionsSports8.79×
19Green Bay PackersSports8.50×
20Pittsburgh SteelersSports8.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Odell Beckham Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Odell Beckham Jr. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
IndulgenceJOY1.40×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Odell Beckham Jr. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Quality AwarenessPREMIUM0.68×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Odell Beckham Jr. have in United States?

Odell Beckham Jr. has an estimated audience of 2,774,522 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Odell Beckham Jr. fans?

24.9% of Odell Beckham Jr. fans are female, 75.1% are male, with an average age of 29.4 years.

03

Which brands do Odell Beckham Jr. fans like most?

Odell Beckham Jr. fans show strongest brand affinity for Buffalo Bills (10.88×), Tampa Bay Buccaneers (13.46×), and Miami Dolphins (11.71×) over the country average.

04

Where do Odell Beckham Jr. fans live in United States?

Odell Beckham Jr. fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Odell Beckham Jr. fans also like?

Beyond Odell Beckham Jr. itself, the audience over-indexes on Tampa Bay Buccaneers (13.46×), Miami Dolphins (11.71×), Denver Broncos (10.23×), and Indianapolis Colts (13.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Odell Beckham Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Odell Beckham Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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