Odell Beckham Jr. Audience in United States

Odell Beckham Jr. logo

Odell Beckham Jr. has an estimated audience of 2,507,781 people in United States. 24.9% are female, 75.1% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, Grover Cleveland, Combat sport.

The average Odell Beckham Jr. fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, with strongest over-indexing on Ken Griffey Jr. (21.53× the country average). Demographically, the Odell Beckham Jr. audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Odell Beckham Jr. fans

Demographic split for Odell Beckham Jr. audience in United States
MetricValue
Female24.9%
Male75.1%
Average age29.4
Estimated audience size2,507,781

Audience persona

The typical Odell Beckham Jr. fan in United States is more male, around 29.4 years old, with strong Extroversion tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for Odell Beckham Jr. in United States
RegionReachAffinity
California282,2341.02×
Texas252,1041.17×
Florida221,7371.31×
New York172,7451.23×
Georgia96,7241.25×
Pennsylvania94,2001.12×
Ohio89,1201.15×
North Carolina87,1661.16×
New Jersey85,0981.33×
Illinois84,6101.01×
Maryland78,0481.81×
Arizona67,8691.33×
Virginia67,6901.11×
Michigan64,9300.99×
Louisiana59,0601.83×
Massachusetts50,5571.02×
Tennessee50,3701×
Alabama45,3621.29×
Missouri43,7041.08×
South Carolina43,4741.15×
Indiana42,4690.93×
Washington41,9450.83×
Colorado35,3150.89×
Wisconsin32,8510.87×
Minnesota31,9370.89×
Mississippi31,7971.54×
Connecticut29,7411.18×
Kentucky28,7390.91×
Oklahoma24,0930.87×
Nevada23,3020.96×
Oregon21,0160.73×
Kansas20,9241.06×
Arkansas17,9930.87×
Iowa17,2900.84×
Utah16,4680.73×
Nebraska9,9130.79×
New Mexico9,8850.79×
West Virginia9,4390.81×
Hawaii9,3260.87×
Idaho8,5730.68×
Washington, District of Columbia8,4481.12×
Delaware8,0711.17×
Rhode Island7,3810.92×
New Hampshire6,9430.7×
Maine5,8280.65×
South Dakota4,9660.86×
Montana4,4780.64×
Alaska3,6720.68×
North Dakota3,6480.71×
Vermont2,5140.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odell Beckham Jr. audience
BrandAffinityCategory
Ken Griffey Jr.21.53×Sports
Graham Greene (actor)16.25×
Fernando Valenzuela26.44×Sports
Grover Cleveland15.46×Politics & Society
Combat sport2×Sports
Roy Wood, Jr.15.92×Movies & TV
Elsword15.25×Games
Grover Washington, Jr.22.35×Music & Radio
Julio Cesar Chavez Jr.6.09×Sports
Litter box1.68×Pets & Animals
Paul Graham (computer programmer)17.68×Technology & Electronics
Chili con carne5.91×Food & Beverages
Les Brown (bandleader)15.29×Music & Radio
Grinch2.54×Movies & TV
Noodle (Gorillaz)2.25×Music & Radio
Google Photos1.51×Technology & Electronics
Shelby Foote8.05×Literature
3D printing1.51×Technology & Electronics
Goop3.1×Internet & Social Media
Racing1.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odell Beckham Jr. audience
TraitClusterScore
ExtroversionTHRILL1.32
Risk AppetiteTHRILL1.31
Early Adopter MentalityPOWER1.31
LGBTQ+ IdentityOPEN1.3
Luxury OrientationPREMIUM1.2
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Odell Beckham Jr.
CountryShare
United States72.5%
Spain2.2%
United Kingdom2.0%

See Odell Beckham Jr. audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Odell Beckham Jr. have in United States?

Odell Beckham Jr. has an estimated audience of 2,507,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Odell Beckham Jr. fans?

24.9% of Odell Beckham Jr. fans are female, 75.1% are male, with an average age of 29.4 years.

Which brands do Odell Beckham Jr. fans like most?

Odell Beckham Jr. fans show strongest brand affinity for Ken Griffey Jr. (21.53×), Graham Greene (actor) (16.25×), and Fernando Valenzuela (26.44×) over the country average.

Where do Odell Beckham Jr. fans live in United States?

Odell Beckham Jr. fans in United States are most concentrated in California (reach 282,234), Texas (reach 252,104), and Florida (reach 221,737). These three regions account for the largest share of the active audience.

What other brands do Odell Beckham Jr. fans also like?

Beyond Odell Beckham Jr. itself, the audience over-indexes on Graham Greene (actor) (16.25×), Fernando Valenzuela (26.44×), Grover Cleveland (15.46×), and Combat sport (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odell Beckham Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.