OfferUp Audience in United States
OfferUp has an estimated audience of 6,868,383 people in United States. 47.7% are female, 52.3% are male, average age 31.7. Top regions: California, Florida, Texas. Top brand affinities: Sears, Lebanese cuisine, Antoine Griezmann, JB, Indiana University School of Medicine.
The average OfferUp fan in United States is 31.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Sears, Lebanese cuisine, Antoine Griezmann, with strongest over-indexing on Sears (1.72× the country average). Demographically, the OfferUp audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of OfferUp fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 31.7 |
| Estimated audience size | 6,868,383 |
Audience persona
The typical OfferUp fan in United States is balanced, around 31.7 years old, with strong Need for Security tendencies and a notable affinity for Sears.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,603,028 | 6.09× |
| Florida | 1,268,038 | 2.73× |
| Texas | 999,962 | 1.69× |
| Arizona | 909,987 | 6.49× |
| Washington | 680,500 | 4.94× |
| Illinois | 328,031 | 1.43× |
| Nevada | 285,045 | 4.29× |
| New York | 247,464 | 0.64× |
| Oregon | 194,980 | 2.48× |
| Georgia | 187,478 | 0.89× |
| North Carolina | 173,177 | 0.84× |
| Pennsylvania | 148,347 | 0.64× |
| Virginia | 142,450 | 0.85× |
| Ohio | 121,831 | 0.58× |
| New Jersey | 120,436 | 0.69× |
| Maryland | 88,278 | 0.75× |
| Michigan | 83,695 | 0.47× |
| Colorado | 82,953 | 0.77× |
| Massachusetts | 74,801 | 0.55× |
| Tennessee | 72,223 | 0.52× |
| Indiana | 70,352 | 0.56× |
| South Carolina | 67,711 | 0.66× |
| Connecticut | 56,677 | 0.82× |
| Missouri | 49,757 | 0.45× |
| Louisiana | 36,638 | 0.41× |
| Wisconsin | 36,137 | 0.35× |
| Oklahoma | 33,584 | 0.44× |
| Alabama | 33,048 | 0.34× |
| New Mexico | 31,953 | 0.93× |
| Minnesota | 30,693 | 0.31× |
| Kentucky | 28,143 | 0.33× |
| Hawaii | 22,205 | 0.75× |
| Utah | 22,160 | 0.36× |
| Kansas | 19,261 | 0.36× |
| Mississippi | 17,299 | 0.31× |
| Rhode Island | 17,094 | 0.78× |
| Arkansas | 17,000 | 0.3× |
| Washington, District of Columbia | 16,417 | 0.8× |
| Idaho | 16,047 | 0.47× |
| Iowa | 12,634 | 0.22× |
| Delaware | 8,480 | 0.45× |
| West Virginia | 8,141 | 0.25× |
| New Hampshire | 8,105 | 0.3× |
| Nebraska | 7,801 | 0.23× |
| Montana | 5,534 | 0.29× |
| Maine | 4,966 | 0.2× |
| Alaska | 3,321 | 0.23× |
| North Dakota | 2,967 | 0.21× |
| South Dakota | 2,749 | 0.17× |
| Wyoming | 2,224 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sears | 1.72× | Shopping |
| Lebanese cuisine | 2.32× | Food & Beverages |
| Antoine Griezmann | 1.53× | Sports |
| JB | 1.67× | Music & Radio |
| Indiana University School of Medicine | 1.56× | Business & Career |
| LaMarcus Aldridge | 1.56× | Sports |
| El Palomar, Buenos Aires | 1.92× | Travel & Leisure |
| IUniverse | 1.5× | Literature |
| The Boomtown Rats | 1.72× | Music & Radio |
| On Horsemanship | 1.52× | Literature |
| Ion Mincu University of Architecture and Urbanism | 2.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 0.93 |
| Urban Lifestyle | OPEN | 0.88 |
| Travelling | THRILL | 0.85 |
| Price Sensitivity | PREMIUM | 0.84 |
| Extroversion | THRILL | 0.83 |
| Convenience Orientation | PREMIUM | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.7% |
| India | 2.9% |
| Japan | 2.2% |
See OfferUp audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does OfferUp have in United States?
OfferUp has an estimated audience of 6,868,383 people in United States, concentrated in California and Florida.
What is the gender split and age of OfferUp fans?
47.7% of OfferUp fans are female, 52.3% are male, with an average age of 31.7 years.
Which brands do OfferUp fans like most?
OfferUp fans show strongest brand affinity for Sears (1.72×), Lebanese cuisine (2.32×), and Antoine Griezmann (1.53×) over the country average.
Where do OfferUp fans live in United States?
OfferUp fans in United States are most concentrated in California (reach 4,603,028), Florida (reach 1,268,038), and Texas (reach 999,962). These three regions account for the largest share of the active audience.
What other brands do OfferUp fans also like?
Beyond OfferUp itself, the audience over-indexes on Lebanese cuisine (2.32×), Antoine Griezmann (1.53×), JB (1.67×), and Indiana University School of Medicine (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for OfferUp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.