One World Trade Center Audience in United States

One World Trade Center logo

One World Trade Center has an estimated audience of 890,720 people in United States. 56.1% are female, 43.9% are male, average age 46.7. Top regions: New York, New Jersey, California. Top brand affinities: headspace, Nationality, Wok, Governor of Michigan, Goop.

The average One World Trade Center fan in United States is 46.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include headspace, Nationality, Wok, with strongest over-indexing on headspace (15.23× the country average). Demographically, the One World Trade Center audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of One World Trade Center fans

Demographic split for One World Trade Center audience in United States
MetricValue
Female56.1%
Male43.9%
Average age46.7
Estimated audience size890,720

Audience persona

The typical One World Trade Center fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for One World Trade Center in United States
RegionReachAffinity
New York517,90510.41×
New Jersey94,9524.19×
California71,5370.73×
Texas54,9170.72×
Florida51,8740.86×
Pennsylvania31,0301.03×
Illinois26,1310.88×
Ohio21,3510.78×
North Carolina20,5230.77×
Virginia20,2950.94×
Georgia20,1550.73×
Massachusetts18,5181.06×
Michigan15,9160.68×
Connecticut13,7201.54×
Washington13,2330.74×
Tennessee12,8310.72×
Maryland12,5560.82×
Indiana11,7570.72×
Arizona11,7530.65×
Colorado9,9360.71×
South Carolina9,4650.71×
Missouri9,2380.64×
Wisconsin9,1380.68×
Minnesota8,7910.69×
Oklahoma7,8160.79×
Kentucky7,5940.68×
Alabama7,4580.6×
Utah6,3600.8×
Oregon6,1180.6×
Louisiana6,0630.53×
Nevada5,4780.64×
Kansas5,0140.71×
Iowa4,7600.65×
Arkansas4,4160.6×
Mississippi3,7100.51×
West Virginia3,2880.79×
Washington, District of Columbia3,1881.19×
Nebraska3,1490.7×
New Mexico3,0850.69×
Idaho2,8940.65×
New Hampshire2,7770.79×
Maine2,7080.85×
Rhode Island2,3710.84×
Hawaii2,2640.59×
Delaware1,9970.81×
Montana1,4090.57×
Vermont1,1940.76×
South Dakota1,1470.56×
North Dakota1,0880.59×
Alaska9680.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for One World Trade Center audience
BrandAffinityCategory
headspace15.23×Health
Nationality3.36×Politics & Society
Wok9.38×Food & Beverages
Governor of Michigan10.3×Politics & Society
Goop7.27×Internet & Social Media
Fairy godmother10.09×Literature
Cherish (group)14.46×Music & Radio
Israel2.44×Travel & Leisure
Google Home7.45×Technology & Electronics
Layne Staley6.82×Music & Radio
The Gruffalo (film)19.53×Movies & TV
Hibachi8.27×Food & Beverages
Cryptic crossword15.05×Technology & Electronics
Nebraska Cornhuskers football3.37×Sports
Boracay8.81×Travel & Leisure
Vocal harmony3.95×Music & Radio
Kikar HaShabbat14.12×News
Grace Slick7.3×Music & Radio
Public speaking3.27×Politics & Society
TV Fanatic8.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by One World Trade Center audience
TraitClusterScore
PatriotismCONSERVATISM5.38
TravellingTHRILL3.55
SpiritualityBALANCE1.92
Quality AwarenessPREMIUM1.87
Community OrientationOPEN1.76
Design AffinityPREMIUM1.75

Worldwide distribution

Worldwide audience distribution share by country for One World Trade Center
CountryShare
United States42.4%
Spain10.0%
Italy8.6%

See One World Trade Center audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does One World Trade Center have in United States?

One World Trade Center has an estimated audience of 890,720 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of One World Trade Center fans?

56.1% of One World Trade Center fans are female, 43.9% are male, with an average age of 46.7 years.

Which brands do One World Trade Center fans like most?

One World Trade Center fans show strongest brand affinity for headspace (15.23×), Nationality (3.36×), and Wok (9.38×) over the country average.

Where do One World Trade Center fans live in United States?

One World Trade Center fans in United States are most concentrated in New York (reach 517,905), New Jersey (reach 94,952), and California (reach 71,537). These three regions account for the largest share of the active audience.

What other brands do One World Trade Center fans also like?

Beyond One World Trade Center itself, the audience over-indexes on Nationality (3.36×), Wok (9.38×), Governor of Michigan (10.3×), and Goop (7.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for One World Trade Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.